Sat.Dec 09, 2017 - Fri.Dec 15, 2017

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How to Harness the Power of HARO For More Earned Media

Cision

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? . You can start with a site like HARO , which sends out several earned media opportunities each day.

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Guest Post: How Twitter Became My Platform of Choice

Deirdre Breakenridge

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps.

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Nassar Sentenced to 60 Years

Ronn Torossian

He spent most of his adult career treating the elite athletes of the US Olympic Gymnastics team, now it appears physician Larry Nassar will spend the rest of his life in prison. Nassar, who has been accused by several former US Olympic athletes of sexual abuse, was sentenced to 60 years in prison for being caught in possession of thousands of images of child pornography.

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PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

Prowly

Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018? These guys know already: The post PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why Transparency Is the Key to Building Brand Loyalty

Cision

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. A staggering 73 percent of those surveyed revealed they would spend more on a product that promises total transparency.

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More Trending

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Boyega Star on The Rise With Last Jedi

Ronn Torossian

When he was cast as the renegade Storm Trooper “Finn” in Star Wars: The Force Awakens, John Boyega was a relative stranger to movie fans. Now, as one of the next generation of Star Wars heroes, his “Finn” is playing alongside timeless characters like Han Solo and Luke Skywalker. But, in many ways, the superstardom he now carries still hasn’t quite set in.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. It’s the season for recaps, forecasts, and lessons learned, so it makes sense for PR professionals, too, to look back and ruminate on the year that’s coming to an end and share a few observations from the year in PR. 2017 PR Takeaways.

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Welcome to The New Cision® Blog

Cision

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of our blog with the goal of better serving you — our readers. You will now find a more aesthetically pleasing look and feel, simplified content categorization and a slew of new features designed to help you find and share the content that matters most to you.

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Crisis Communications Planning Tips From The Pros

Prowly

To wrap up our series on crisis communications, I decided to ask a few pros for their best crisis communications planning tips. Here’s what they had to say. The post Crisis Communications Planning Tips From The Pros appeared first on Prowly Magazine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Do you feel stuck in your current job? If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Update your LinkedIn profile and résumé. According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching for a new job or watching for new job opportunities.

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No more inflated numbers. Make 2018 the year your PR measurement got real

The Resolution Blog

“The CEO wants to know who saw that killer piece of coverage on the Mail Online last month” You remember back ‘that piece was great, it was on the homepage! No problem’, you think. But then you realise….The Mail doesn’t release that kind of data and your PR tool only provides unique users. What do you do? Look for the best data available and be realistic.

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How Golin’s Bridge is connecting brands to the new future of PR

NewsWhip

We talk to Golin about how its Bridge network is paving the way for a social-friendly future. In the shifting digital landscape, no area of media has remained untouched. For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. PR professionals need to be more inventive than ever. The […].

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10 Pain Points PR Pros Will Face in 2018

PR News

It’s traditional to look to the New Year with hope and optimism. As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. On the other hand, we easily can turn this exercise on its head and say, dripping with optimism, “These are issues communicators most… Continued. The post 10 Pain Points PR Pros Will Face in 2018 appeared first on PR News Blog.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Earned Media Outperforms Paid in Demand Gen

The Proactive Report

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned media over traditional paid ads, which have become less effective.

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8 questions to ask before starting your first corporate podcast

Communications Conversations

It seems like everyone is talking about podcasting right now. Clients are asking about it. Friends are promoting them (on Instagram, no less). And, people are listening. Oh, are people listening. According to Edison Research, 40 percent of Americans 12+ have ever listened to a podcast. And 24 percent have listened to a podcast in the last month. Podcasting is hardly the little niche tactic it was 8-plus years ago.

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Frontier Airlines' newsroom just got an upgrade

Presspage

Frontier is an airline with over 300 daily flights to over 80 destinations in the US, Canada, Dominican Republic and Mexico. Like many other PR departments, the folks at the Denver based airline spent many hours servicing media inquiries manually as journalists found it difficult to find the digital assets and press releases from its native newsroom archives.

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Rafferty promotion is a start, but there's still a long way to go

Steve Barrett on PR

Ketchum's promotion of a woman to the top executive role at the Omnicom firm is long overdue and must be the start of a wider movement for agency leadership to better reflect the rest of the PR workforce.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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3 ways to prepare a news release for a trade show

Axia PR

With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Before that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.

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Don’t fear a competitive market

The Stalwart Blog

I mean this strongly. Well, sort of. Let me explain. . I continue to meet countless of would-be entrepreneurs who had an idea for a business with a real differentiating value proposition that were deathly afraid of getting into the fray because of what they perceive to be a landscape already littered with established players. Their justifiable concern centers on the amount of money and time it may take to get customers to switch to their product.

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CIPR's revitalized newsroom strategy attracts devoted audience

Presspage

How does an organization like CIPR handle its own PR? For the CIPR, there is always plenty to communicate, because as an organization, they are constantly working on new and different things. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations.

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Do you need paid media?

Shift Communications

A recent marketing discussion on Facebook surfaced the criticism that paid media, in a world of earned, owned, and paid, should be unnecessary, that if you do amazing and awesome work in earned and shared media, paid wouldn’t need to be part of the mix. This has been a familiar refrain ever since the debut of permission marketing and inbound marketing, all of which operates on the premise of “if you build it, they will come” The reason for much of this criticism of paid media i

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Why Twitter may be the best bet for your next media pitch

Axia PR

Recently, I was chatting with a reporter friend of mine and she told me that she gets on average 500 emails a day. Of those, nearly 100 or so are pitches for story ideas. And, of that 100, she maybe reads five or six, based solely on their subject lines.

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Happy little Vege-stunts

Prakkypedia

Can you hear the Down Under lyrics being rewritten? “He just smiled and gave me a Vegemite ice cream …”. Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles! #Chilled pic.twitter.com/AgbsR2QKCN. — Vegemite (@Vegemite) December 13, 2017.

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How To Create More Exposure For Earned Media With Tweetstorms

Karwoski & Courage

Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new "tweetstorm" feature. One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage. The post How To Create More Exposure For Earned Media With Tweetstorms appeared first on Karwoski & Courage - Minneapolis Public Relations.

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How to make a survey work for your PR plan

Barokas

With an ever-changing media landscape, it’s important as PR professionals to keep an arsenal of tools at the ready in order to get that perfect piece of coverage for your client. One way to do that is by conducting and leveraging a third-party survey to garner media interest. Yes, that may seem like a daunting task and let’s be honest, it’s not for the faint of heart.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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From rags to riches and back again and the arch schemer – a PR man’s view of Max Clifford

Mark My Words

The Drum, 11th December 2017. In the not too distant future when a dogged eared text book on fame is read by a cultural historian referencing the impact of Max Clifford. From that they will ponder on one long chapter. For any student studying the history of public relations now, one common theme can be tracked; those who manipulate the zeitgeist of any media of age understand the need to feed the “herd’s” insatiable appetite for celebrity.

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PR Rock Stars: UnitedHealth Group’s Kendra Klemme

Communications Conversations

I first met Kendra Klemme six years ago. We were introduced by a mutual friend. Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years. I say luckily because I could tell right away in meeting Kendra was the type of person I wanted to remain friends with (client or no client).

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How to Harness the Power of HARO For More Earned Media

Beyond PR

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? . You can start with a site like HARO , which sends out several earned media opportunities each day.

How To 68