Deirdre Breakenridge

MAY 1, 2017

A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly. When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week!

Video 283

Video Facebook Social Media Creativity 283

Ronn Torossian

MAY 1, 2017

I recently spoke to NBC about Fox News Channel’s firing of Bill O’Reilly, which stirred up the public’s interest and indignation. 21st Century Fox, the parent of Fox News Channel, said in a statement, “After a thorough and careful review of the allegations, the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”.

Blogging 239

Blogging Company Brand Branding 239

Cision

MAY 4, 2017

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” In PR and communications, we’ve faced a familiar challenge for quite some time. Sometimes, we do the usual: send a few press releases, do some media outreach, pat ourselves on the back and do it again tomorrow. But for a long time, our industry has needed evolution.

Communications 209

Communications Hotels Technology Tools 209

Onclusive

MAY 3, 2017

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in […].

Media 186

Media System Employee Company 186

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Fake news is no longer a simple distraction or nuisance, it is a dangerous tool subverting investing habits and people are concerned.

Financial 154

Financial Healthcare Survey Consumer 154

Cision

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. That’s a pretty sizable proportion of video content which is shot live, although the existence of Facebook Live videos doesn’t mean that all of the content pieces are satisfying to watch, or even appropriate broadcasted live instead

Video 197

Video Facebook Retail How To 197

Onclusive

MAY 3, 2017

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in how to handle the media monitoring puzzle.

Media 150

Media Data System Resources 150

Flack's Revenge

MAY 3, 2017

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide. The post was inspired by Kelsey Liebert’s Moz article about creating the Majority Illusion, and Gilad Lotan’s post The Network is Everything. It’s a fascinating topic.

Marketing 136

Marketing Data Analysis Tools 136

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Harder than you think, if you want editors to consider your content for publication.

B2B 136

B2B Guidelines Writing Pitching 136

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Communications

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. Last year, she was promoted to Senior Vice President, and continues to lead Abel to greater levels of success. This week, Gina answered our questions, and stressed the importance of making yourself an invaluable asset, understanding people’s motivations, and creating authentic messages.

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. To see if this was an isolated number from one group, I decided to survey the PR pros who have opted-in to get my Digital PR Tips newsletter each week.

Measurement 133

Measurement Analytics Survey Google 133

The Resolution Blog

MAY 4, 2017

People are always weirdly impressed by brand logos. They love them. It’s why you put them on your website to show off who you work with. PR teams list logos of the publications that have mentioned their clients. Salesy types stick them in presentations to say who they are speaking to. But logo walls are a pain to make. Last week in a company meeting I was asked….

Brand 120

Brand Branding Twitter Tools 120

Melissa Agnes

MAY 4, 2017

A viewer recently asked me what my stance is on the communications department being granted crisis communication autonomy. This is a really great and common question – one that usually stems from a much bigger issue within the organization. In this week’s crisis-ready video , I answer this question and address the bigger issue. So, if you’re in a position where your communications department is debating or seeking crisis communication autonomy, this is a much-watch video!

Crisis Communications 113

Crisis Communications Crisis Communications Crisis Management 113

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

MAY 2, 2017

Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR. Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Social Media = Peanut Butter. Think of social media as the peanut butter.

Social Media 167

Social Media Media Local Pitching 167

The Proactive Report

MAY 1, 2017

Register for the Course. If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard. It’s free. The Course. If you need help with using the dashboard and how to measure and track results, then register for the course.

Course 100

Course Measurement Analytics Google 100

Stephen Waddington

MAY 4, 2017

A blog about career development in public relations with insight from expert practitioners: applying for jobs; agency vs in-house; motivation; authenticity; and career planning. We ran a session for students at Newcastle University last week on getting hired and getting ahead. Practitioners at varying stages of their career joined the session. They spoke about their first job, their career; sharing insights and reflections.

Publicity 111

Publicity Agency Leadership Interviews 111

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth. Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short of 2 billion monthly active users: Facebook’s growth was powered by the Middle East and African markets, as well as the North American market.

Facebook 107

Facebook Video Mobile Advertising 107

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Waxing UnLyrical

MAY 2, 2017

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000. Oh my, I thought to myself. I guess this is hitting a chord with a lot of people.

LinkedIn 111

LinkedIn Banking Training Social Media 111

PR News

MAY 5, 2017

Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators. Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued.

B2C 105

B2C Brand Branding Marketing 105

Communications Conversations

MAY 1, 2017

What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? It’s a question I hear more than you might think. Partly because I am a solo. And partly because it seems like more people are considering this as a career path all the time (certainly more than when I made the jump eight years ago).

Insurance 90

Insurance Insurance Groups Meeting 90

Shift Communications

MAY 2, 2017

In the last few months, I have been slapped in the face with the simple and critical importance of effective communications both in business and in life. Example 1 – Recently, I discussed PR goal setting with a prospect. I mistakenly assumed that they understood PR terms like media placement and briefing. This initial misunderstanding of their PR experience led to multiple, time consuming conversations aimed at ensuring that we were all aligned first on terminology and secondarily with outcomes

Healthcare 92

Healthcare Communications Insurance Insurance 92

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Waxing UnLyrical

APRIL 30, 2017

This is my “AARGH I F’D UP PLEASE FORGIVE ME” face. Which you would have seen on Facebook on Friday, if you’re a part of my “Social PR Posse” group. Because I’d inadvertently sent an email to some of my peeps that should have gone to some OTHER of my peeps, and I was totally TOTALLY freaking out. Because ZOMG HOW COULD I MAKE THIS MISTAKE???!!!

Banking 90

Banking Facebook Training LinkedIn 90

Steve Barrett on PR

MAY 5, 2017

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.

Storytelling 79

Storytelling Film Brand Branding 79

Beyond PR

MAY 2, 2017

Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR. Use just one, you’ll get decent results but use them together, with a strategy, you will explode your visibility. Social Media = Peanut Butter. Think of social media as the peanut butter.

Social Media 78

Social Media Media Local Pitching 78

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Let’s see what took everyone by surprise. Audience Growth. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Twitter hasn’t seen this level of user growth in two years: Mobile growth remained at 83% of its user base accessing the service via mobile device: Whether or not this is an anomaly will be seen in

Twitter 84

Twitter Mobile Conference Analytics 84

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Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. CNN’s Brian Stelter gave a heartfelt plea after the election on the importance of standing up for truth. His plea was aimed at journalists, but can easily apply to PR professionals as well.

Publicity 68

Publicity Media Reputation Radio 68

Mark My Words

MAY 5, 2017

Antiquity had the crucifixion. The French Republic had the Guillotine. For us the arena for bringing down the high and mighty is the tabloid mud pit. Lucky for our modern Dauphins reputational execution is not as lasting as actual decapitation and a second chance is always on the table. In his tell-all interview with GQ Brad Pitt strung himself and spilled out his guts like a good mediaeval martyr.

Film 68

Film Interviews Crisis Reputation 68

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. According to AdAge , the cuts are part of a larger effort to reduce $10 billion from across the company. The article suggests P&G missed its growth targets and so is aiming to reduce costs. Cutting costs is fine if the intent is to improve margins – which what the short-minded thinking of Wall Street tends to reward.

Marketing 67

Marketing Measurement Content Marketing Survey 67