Cision

JUNE 7, 2017

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them. Guess what happens when someone is going to meet you? They Google you. But, did you know that what people see when they Google you is within your control? Dictate Your Digital Footprint Destiny. Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.

Google 319

Google Reputation How To Television 319

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […].

How To 294

How To Local Publicity Interviews 294

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a h

Small Business 168

Small Business SMB Local Viral 168

Prowly

JUNE 8, 2017

Set up a story-driven marketing strategy and make your business gain a competitive advantage. By crafting a compelling story, you can help your company get the attention it deserves. The post Stories We Tell — Why Can Storytelling Be A Secret Weapon For Startups? appeared first on Prowly Magazine.

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Storytelling Strategy Marketing Company 165

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JUNE 8, 2017

Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment. But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. If you find yourself needing any more motivation, music is always key and we have tapped the Crenshaw crew to come up with some perfect tunes to power your team through tough times and celebrate PR wins.

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Case Study Pitching Social Media Employee 149

The Resolution Blog

JUNE 5, 2017

“I love how simple it is to just paste in URLs in CoverageBook to make a report. But! All the links in my excel sheet are hyperlinks. Not raw URLs that you need?! Help me!” Many of our customers start using CoverageBook.com by importing links from their excel based PR coverage trackers. They are client facing documents so the outlet title or the headline of the article is used as a hyperlink to the coverage.

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Tools Report Publicity 120

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Cision’s 2017 State of the Media Report revealed that more than half of journalists and influencers are driven to pursue a story because a PR professional has displayed knowledge of their past work, interests and beats.

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Pitching Print Conference Local 225

The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses: Companies need to go further than monitoring their own strategies and responses to a crisis.

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Crisis Management Social Media Crisis Airlines 113

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Communications

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. The report contains plenty of insight for anyone working in marketing or public relations.

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Publicity Marketing Healthcare Television 122

Presspage

JUNE 6, 2017

Relationship are not built between institutions, but between individuals. The world that we know is being challenged. The Edelman Trust Barometer shows that trust in the four key institutions - business, government, NGOs, and media - is in crisis. The good news is that individual employees are being perceived as trustworthy. Now more than ever, organizations must break with their long-established traditions of corporate communication, and work towards a new, more integrated operating model that

Employee 118

Employee Corporate Tools Government 118

Cision

JUNE 5, 2017

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action.

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Pinterest Creativity Video Retail 202

Communications Conversations

JUNE 8, 2017

Susan Beatty knows a lot of people. Like A LOT. And when you run into someone who knows Susan, the likely response you’ll get is something along the lines of: “Oh, you know Susan? She’s so great.” I’ve heard it more than once. Believe me. I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking.

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Banking Sports Financial Corporate 113

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stephen Waddington

JUNE 9, 2017

A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession. I spoke at a CIPR Best Practice event in Cambridge last month. The session explored how public relations is changing. Here’s the deck. Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing.

Publicity 111

Publicity Survey Measurement Community 111

Critical Mention

JUNE 7, 2017

Last month we talked about how Mom was a pretty savvy PR authority in her own special way. But let’s not forget about Dad. The typical Dad throws down some pretty good advice himself, especially when a situation starts to spiral out of control. “Do you think money grows on trees?”. PR translation: Free publicity rules the day. Be creative in finding new ways to making it work for your brand on social media and beyond.

Creativity 102

Creativity Technology Social Media Brand 102

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. She joined the site with a multitude of PR experiences — from working in both Australia and the UK to spending eight years in the travel PR industry. Just this last year, she was even awarded PR of the Year at the inaugural Travel Weekly Women in Travel Awards!

Travel 166

Travel Comparison Analytics Financial 166

Shift Communications

JUNE 6, 2017

A celeb gave you a shoutout on Twitter. Your Instagram pictures hit triple-digit likes. Your Snapchat game is on point, not to mention your Facebook Live skills. Sound familiar? We see quite a few people promote themselves as a ‘social media guru’ or ‘social media master’ across their – wait for it – social media profiles, but do they really fit the bill?

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Social Media Media Instagram Facebook 97

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

The Stalwart Blog

JUNE 3, 2017

You gotta hand it to the Alamo Drafthouse in Austin. They caught some social media flak in the form of angry tweets and Facebook comments for expressing their inner Girl Power by scheduling an all female (staff included) showing of Wonder Woman. So what did they do? What most wouldn't do - double down. Now all is not to say that companies shouldn't listen to their constituents.

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Groups Facebook Social Media Company 94

Waxing UnLyrical

JUNE 9, 2017

There must be something in the wind, because after months of not traveling I’m suddenly all over the map. Last week it was Amarillo, now I’m in NYC … told you, literally all over the map! Before leaving and when drafting my autoresponder, I had not yet experienced Amarillo’s high winds (I did when I was given a tour of Cadillac Ranch ZOMG SO COOL).

How To 95

How To Banking Energy Writing 95

Cision

JUNE 7, 2017

Originally authored and published by Gorkana’s Solomon Radley [link]. Communicators finally have the opportunity to stand up and prove how great they are to company executives, Telefónica UK ‘s director of corporate affairs Nicola Green said yesterday. During a panel Q&A session at the London leg of the Cision World Tour , Green said new innovations mean PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.

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Corporate Communications Twitter Agency 150

Shift Communications

JUNE 7, 2017

Today’s blog is from our partner at NATIONAL, Jonathan Litwack. Enjoy! . Key Performance Indicators (KPIs) are a lot like a road trip: we know that we have a starting point and an end point, with speed being our indicator of whether we’ll successfully reach our destination on time or not. (Analogy lost on you? Check out this other blog post which serves as an introduction to KPIs.).

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Engineering Measurement Exercises Blogging 92

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

MaccaPR

JUNE 8, 2017

If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? Regularly beating KFAN in the time slot each Sunday afternoon, Roshini discusses the latest news and politics from Minnesota and around the nation and globe.

Radio 89

Radio Instagram Pitching Interviews 89

PRSay

JUNE 9, 2017

Because our jobs are so driven by technology, I often find it grounding to go back to the basics of our profession. Attending the annual PRSA Counselors Academy conference is a crucial part of that process. This year’s conference, which took place in Seattle in early May, was my sixth overall and first as a member of the executive committee. Next year, we’ll meet in Toronto.

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Conference Financial Agency Community 81

5W PR

JUNE 6, 2017

Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Part of that will be in friendly and helpful service and part will be in integrity and honesty. If you have those components going for you, if that crisis (or maybe “when” is better since with social media it’s almost impossible not to meltdown with something or other) comes, those people who have done business with you are more likely to give yo

Crisis 76

Crisis Publicity Policies Airlines 76

Prakkypedia

JUNE 6, 2017

When it comes to some quick promotion of your business, don’t overlook the good ol’ social photos. Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. They’re a vibrant, light and easy way to maintain your business’s profile and – in many cases – reward clients, partners and staff by including them in the pictures.

Print 69

Print Product Launch Newspapers Groups 69

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Publicity

Stern + Associates

JUNE 6, 2017

It’s quite simple. A content marketing strategy without buyer personas is like a racecar without an engine. It might look cool but it won’t go anywhere. Here’s why your customer. The post Why Buyer Personas Are Everything They’re Cracked Up to Be appeared first on Stern Strategy Group.

Engineering 69

Engineering Content Marketing Groups Strategy 69

PRSay

JUNE 6, 2017

After waking up early to deliver the news as the morning anchor for cable channel NY1 , Pat Kiernan is waiting on the L train, making his way home to Brooklyn. Amid some traffic noise and a busy schedule, he finds time to talk with PRSA ahead of the Silver Anvil Awards at New York City’s AXA Equitable Center on June 8. The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center.

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Wireless Storytelling Radio Analysis 73

PR News

JUNE 6, 2017

Usually Apple’s Worldwide Developers Conference (WDC) is a no-brainer, page 1 story. That it’s been relegated to the business section in some sites and newspapers this week is a reflection of the severity of global news from Europe and the Middle East crowding it off the front page. Still, the news coming out of WDC is… Continued. The post Voice-Activated Communications Takes Next Step With Apple’s HomePod appeared first on PR News Blog.

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Communications Newspapers Conference Blogging 66