Sat.Nov 12, 2016 - Fri.Nov 18, 2016

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PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work.

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The Power of the Good Deed

Onclusive

I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!). While we (the PR movers and shakers) […].

Corporate 267
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4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds. New endings such as ‘dot-photography’ (.photography), ‘dot-guru (.guru) and ‘dot-wtf’ (.wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is m

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How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Can Bill Murray breathe life back into golf gear?

Ronn Torossian

It’s no secret that golf clothing brands have been suffering in recent years. Without a notable “face” to promote its brand, Nike golf hung up its clubs months ago. Reports that Titleist and other brands are suffering pop up week after week and golf merchandisers have been begging for a savior. So, who ya gonna call? Why not Bill Murray? Yes, the former Ghostbuster who has found a new fandom online is reinventing himself once again.

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More Trending

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4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

It’s the time of year when businesses frantically try to make up for lackluster sales from the rest of the year in a few short weeks. Holiday promotions abound. And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy.

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Five Key Skills For Modern PR Professionals

ImPRessions - Crenshaw Communications

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential.

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The Impact of Data, Research for PR

The Proactive Report

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it can be in the world of public relations.

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Three Media Tips for Your B2B PR Program

Shift Communications

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. That’s where we come in. A well-rounded PR program will have a steady flow of coverage, even in between news cycles, across business and trade outlets. Here are some media tips to get started: For Business Press, Think Verticals.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Behind the Headlines with ProPublica’s Dan Golden

Cision

The story must guide the journalist– never the other way around. Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. A successful veteran in the field, Dan has earned numerous accolades including a 2014 Pulitzer Prize for Explanatory Reporting and a 2004 Pulitzer for Beat Reporting.

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PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

Typically public relations agencies like to count the things we’re thankful for at this time of year. These lists often include new technology-based PR tools or the latest social or other media platforms. But given these crazy times, we thought it more fitting to discuss some of the boneheaded PR moves we have seen lately. We’re also thankful for these, since they offer cautionary tales and can sometimes help us raise our game.

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Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own “language” if you will and you content will get the best results when you create it in that native language, so that it shines on each platform or network. Here’s a quick Cheat Sheet on what to post and image dimensions.

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What Is Data-Driven PR, Part 2: Question Development

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Trust Economy: Summaries to 4 Content Marketing Studies

Sword and the Script

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Yet it’s still important to pause from time-to-time and review the data and trends. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal.

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The APR Is a Mountain You Can Climb

PRSay

When I first learned about Accreditation in Public Relations (APR), the requirements involved seemed like a mountain of work that I did not have the energy to attempt. Not only that, I didn’t see a connection between the APR and my military career. After a few years of working with military public affairs, I was selected to spend a year as a fellow with the Army public affairs Training with Industry program (TWI).

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5 Mistakes You’re Making In Your Content

Beyond PR

Content marketing is no longer optional for your brand. As a massively effective strategy, with conversion rates that are six times higher than and driving three times as many leads as traditional marketing, it’s no secret that your brand should be using content marketing. But not all content is created equal. As we explore in our new guide Finding Your Blog’s Voice and Keeping the Conversation Fresh , brands that constantly push out lackluster content aren’t reaping the benefits that content ma

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Granddaughter Brings an Edge to Her Hallmark Card Writing (and birthday wishes)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s my birthday today. As my family and friends know, I’m not a big birthday guy. This has nothing to do with the annual reminder that more grains of sand in the hourglass have sifted south. Instead, it’s a byproduct of being a closet introvert.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

The term “buyer persona” has reached peak interest in the last five years, according to Google Trends. If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. Personas ought not be viewed as a fad. These are fundamental building blocks of effective marketing. Personas are useful tools to understand customer motivation in order to better influence buying behavior.

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The evolving media consumption habits of Gen Z–and what they mean for communicators

Communications Conversations

For many companies, targeting and talking about Millennials has become a full-blown obsession. I mean, how many articles have you read this year with “Millennial” in the title? 20? 30? 1,000? And sure, Millennials represent a sizable audience for almost any company to consider. And for good reason–they’re starting to accumulate wealth, and they’ll be moving into their prime earning years soon.

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It’s Never Too Late to Challenge Yourself

PRSay

At first, the idea of someone with four decades of experience in PR practice and teaching taking the online course to prepare for the Examination for Accreditation in Public Relations seemed like overkill. Fortunately, despite my qualms, my mentor convinced me to complete the APR Online Study Course and I am grateful, for a couple of reasons. But first I had to adjust my attitude toward the Examination and the Course.

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A Guide to Growing Your Small Business on Social Media

PR 20/20

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it. Social media is a communication cornerstone for more than one generation. In fact, research shows that there are nearly 3.4 billion Internet users worldwide. Of those, 2.3 billion have social media accounts.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How The Worlds Of PR and SEO Benefit Each Other

5W PR

The world of marketing is rapidly changing. With the advent of digital communication and the explosion of social media, it is no surprise that things have gone through such a drastic metamorphosis. With these changes, two segments are joining forces like never before. The world of SEO and PR are now actively working together on joint projects with shared goals and visions.

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Does the four-day workweek work in PR and digital?

Communications Conversations

The four-day workweek. For many, it’s a pipe dream. But, for an increasing number of people, it’s quickly becoming a reality. In fact, just a few weeks ago a friend and former client negotiated her four-day workweek. And, from what I’ve heard so far, it’s worked out incredibly well for her. And I think it’s a trend that’s going to grow even more in the months and years ahead.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Millennials have surpassed baby boomers as the largest segment in the workforce. Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate.

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Time to end navel-gazing and for business to lead

Steve Barrett on PR

The post-election landscape is going to be very different and challenging - but the Earth didn't stop spinning. Business must grasp the opportunity to lead and be genuinely authentic.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Well Written Press Release Series #11: Socialize It

ISEBOX

Read Time: 2 minutes. Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

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A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

Waxing UnLyrical

Thanksgiving is around the corner, and you’re probably already up to your elbows in stuffing. But how are you preparing for your career past Turkey Day? Do you know where you’re going to be in 3 months? 6 months? 3 years? Now, none of us can know exactly where we’ll be in three months, let alone tomorrow. Because “life” happens.

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How to Target Your Audience: A Lesson From Starbucks and #PSL

Stern + Associates

What can the iconic pumpkin spice latte teach us about communications planning? Find your audience. The post How to Target Your Audience: A Lesson From Starbucks and #PSL appeared first on Stern Strategy Group.

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