Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reli

Media Relations 247

Media Relations Media Pitching Television 247

Cision

JANUARY 13, 2017

Phil Andrews is the current President of the Long Island African American Chamber of Commerce, the Past President of the 100 Black Men of Long Island, and was recently named the President of the Black Public Relations Society – New York. Phil has a long list of credentials and experiences, and as the founder of P.A. Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations.

Local 225

Local Radio Community Tools 225

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party. Take a look at these examples for some interesting takeaways that can help make your execs shine at their next industry gathering or press event.

Publicity 220

Publicity Film Healthcare Storytelling 220

Onclusive

JANUARY 11, 2017

Last week, PR and communications professionals listened closely as Medium CEO Ev Williams announced the publishing platform’s new focus and the downsizing of its New York and Washington D.C. teams. In the piece, Williams validated Medium’s mission to “promote intelligent viewpoints and new ideas no matter who they’re from” while, at the same time, recognizing […].

Communications 203

Communications Industry Trends 203

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

JANUARY 11, 2017

Recently, the National Football League announced plans to return hundreds of thousands of dollars received from the United States military for putting on performances and other considerations at NFL games. According to the report, the NFL will be giving back more than $700,000 of taxpayers’ money paid to various teams for military tributes sponsored by various branches of the service as recruiting tools.

Tools 195

Tools Report Blogging 195

Flack's Revenge

JANUARY 11, 2017

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ). Working with journalists is only one aspect of the field (in this post , I list others). Many succeed in PR without ever doing so – and those that just focus on media seem increasingly old school.

Media 139

Media Media Relations Report Writing 139

Melissa Agnes

JANUARY 11, 2017

What does the criminal charge against Volkswagen’s former executives mean for your leadership team? A lot, potentially. In fact, there’s a major crisis preparedness lesson that all leaders should take away from this indictment. I go into detail in this week’s #crisisready video. Take a look: Have more to add to this story? Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation.

Leadership 115

Leadership Crisis Crisis Management Video 115

Communications Conversations

JANUARY 13, 2017

I don’t remember the first time I met Laura Kaslow (give me a break, I’m getting old and losing brain cells over here!). But, what I do remember is being impressed. And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!). She’s a life-long learner (see–pursuing advanced degree).

Insurance 110

Insurance Insurance Social Media Corporate 110

Cision

JANUARY 13, 2017

Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ , which highlights innovative businesses wth a unique story to tell. We’re proud to have been a part of their showcase and are sharing just a small segment of the interview that particularly inspired us on leadership, prioritization and communication. Business today operates at the speed of light and it can be overwhelming to ponder how to effectively get things done while driving results.

Software 204

Software Interviews Employee Leadership 204

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Brand

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog. The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Today, we wanted to share a refresh on the similarities and differences between the two business categories.

Strategy 101

Strategy Publicity Media Relations Social Media 101

Sword and the Script

JANUARY 7, 2017

I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. In the moment I opened that message there were two problems: the app wasn’t working for me and the welcome email I received was sent from a no-reply email address. In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor.

Marketing 110

Marketing Comparison Technology Data 110

The Stalwart Blog

JANUARY 11, 2017

2017 marked one of the most exciting College Football National Championship games in some time. If you missed it, too bad. Even if you’re not into sports, the last second heroics by Clemson to snatch victory from the Crimson Tide was epic. What makes it more compelling was on-the-field interview that Tigers head coach Dabo Swinney gave afterward. Putting on my Coach Potato Football Analyst hat on, conventional wisdom would choose for Clemson to kick the chip shot-esque field goal and take the ga

Brand 88

Brand Branding Retail Sports 88

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. How does your brand’s 2017 strategy look? We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices.

Strategy 183

Strategy How To Content Marketing Mobile 183

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

Data-Driven PR 88

Data-Driven PR Data Analysis Pitching 88

Beyond PR

JANUARY 9, 2017

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Usually, it is effective and leads to greater things for the company, person or nonprofit involved.

Nonprofit 77

Nonprofit Television Radio Newspapers 77

Communications Conversations

JANUARY 10, 2017

If there was one “trend” that emerged in 2016 that should scare the bejesus out of PR counselors it’s this: Fake news. We’ve all read about the phenomenon by now and its impact on the 2016 election. But, what you may not have given as much thought to is fake news’ potential impact on your company, its executives and your organization’s reputation.

Employee 73

Employee LinkedIn Reputation Corporate 73

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 65

Survey Blogging Corporate Analytics 65

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Mindful Marketing

JANUARY 12, 2017

By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Here’s a look at how I used it to tackle some of the measurement challenges that I previously mentioned: Linking PR to other marketing activities: SeeDepth connects PR to inbound marketing measurement by showing how many site referrals come from each publis

Measurement 64

Measurement Analytics Agency Data 64

Ishmael's Corner

JANUARY 9, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Hyperbole wrecks a news release. Words like “breakthrough” and “revolutionary” in a new release essentially say to the journalist, “Stop reading. This announcement is nothing more than corporate drivel with yet another claim of changing the world.” Yet, an exception occurred ten years ago when Apple distributed the news release with the Sp

Storytelling 64

Storytelling Corporate Communications Publicity 64

PR News

JANUARY 10, 2017

Every six months the Television Critics Association (TCA)—some 400 folks in the media who get paid to watch television and write, talk, tweet and blog about it—commandeers a Hollywood-area hotel for two to three weeks. During that time the critics, holed up in a darkened ballroom, are witness to an almost nonstop parade of broadcast, cable… Continued.

Video 58

Video Television Hotels Writing 58

Beyond PR

JANUARY 13, 2017

Who says Friday the 13 th has to be spooky and full of bad luck? In fact, the day can be amazing when you use it to drive volunteers to your site or educate them about your services. Volunteering is just as American as football or apple pie, but even the best nonprofits can consider gathering volunteers a scary experience. Paperwork. Background checks.

Nonprofit 58

Nonprofit How To Energy Community 58

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Stern + Associates

JANUARY 10, 2017

It’s that time again when we reflect on the year behind us and attempt to improve the year ahead – or at least until early February, when research shows 80. The post Top 5 New Year’s Resolutions PR Pros Can Actually Keep appeared first on Stern Strategy Group.

Groups 55

Groups Strategy Agency Communications 55

Ishmael's Corner

JANUARY 11, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I have a weakness, it’s called WG Yogurt. Their root beer yogurt deserves a Michelin star — “creamy with hints of cherry tree bark.” What does this have to do with business writing?

Writing 60

Writing Storytelling Fashion Communications 60

Mindful Marketing

JANUARY 10, 2017

By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement.

Measurement 55

Measurement Comparison Analytics Agency 55

Solo PR Pro

JANUARY 10, 2017

Video is far from being the new kid on the block. Communication pros have used it for years in client work. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy.

Video 44

Video Strategy SMB Marketing 44

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Stern + Associates

JANUARY 13, 2017

Writing (and writing well) is everyone’s job. Some of us must do more of it than others, but no one – especially in the fields of PR and marketing –. The post 5 New Year’s Resolutions to Help Comms Pros Learn to Be Better Writers appeared first on Stern Strategy Group.

Writing 48

Writing Groups Strategy Marketing 48

prTini

JANUARY 10, 2017

Having spent my fair share of time at parks and on playdates with my little toddler, there’s a common theme that I often hear from other parents as they talk to their kids—and one that I’ve even used from time to time myself. It’s most often heard when a tiny human has done something that, let’s just say, could have been better thought out. “Was that a good choice?”.

Case Study 44

Case Study Interviews Comparison Study 44

Mindful Marketing

JANUARY 11, 2017

By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. There are media monitoring companies like BurellesLuce, Meltwater and Cision, which originally began as just that: tools to monitor and catch media mentions, delivering beautiful coverage books and lists.

Measurement 50

Measurement Media Analytics Analysis 50