Sat.Jan 07, 2017 - Fri.Jan 13, 2017

Trending Sources

How I used SeeDepth to Improve PR Measurement

SeeDepth

By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.

Why Your Organization Needs an Innovation Strategy

Spin Sucks

The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. Laura Petrolino explains. The post Why Your Organization Needs an Innovation Strategy appeared first on Spin Sucks.

Lessons from a Leader: Prioritizing the Vital Few

Cision

Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ , which highlights innovative businesses wth a unique story to tell.

3 PR Moves to Make in 2017

Beyond PR

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

I don’t remember the first time I met Laura Kaslow (give me a break, I’m getting old and losing brain cells over here!). But, what I do remember is being impressed.

4 Communications Tips to Help Challenge Common Misconceptions

Beyond PR

Getting your message to break through the noise is a complex task, but when that message challenges common misconceptions, it can be even harder. In a recent case study , we describe how National Safety Council (NSC) faced that challenge with their #CallsKill campaign.

How to Use a Bullet Journal for Business

Spin Sucks

There are lots of uses for a bullet journal in our personal lives, but what about for business? Gini Dietrich has some examples and shows you how to use it. The post How to Use a Bullet Journal for Business appeared first on Spin Sucks.

How to Self-Publish Your Content Cheap and Quick

Cision

There’s a certain stigma attached when discussing self-publishing in mixed company.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why marketers should embrace video in 2017

PR Daily

If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool. Nielsen reports that 147 million Americans watch video on the internet, and Outbrain’s latest research shows that 87 percent of online marketers are using video content to reach them.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m.

Things I Wish I Knew Before I Started a PR Business

Spin Sucks

Thinking of launching your own business? One thing is for sure: It's not going to be easy. Maris Callahan shares some of the mistakes she made along the way since launching her PR business. The post Things I Wish I Knew Before I Started a PR Business appeared first on Spin Sucks.

How to Prepare and Keep Your Content Strategy in Check

Cision

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. How does your brand’s 2017 strategy look?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

7 deadly media relations sins

PR Daily

Depending on which reporter you ask, PR pros can either be angels or demons. Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. These bad behaviors can get your pitch thrown in the garbage, make you the subject of a #PRFail tweet and ensure that you don’t see your story—or client’s name—in a headline: 1. Not providing enough information.

Using the PARLA Technique to Improve Business Processes

prTini

Having spent my fair share of time at parks and on playdates with my little toddler, there’s a common theme that I often hear from other parents as they talk to their kids—and one that I’ve even used from time to time myself.

Plan to Win: How to Craft an Award-Winning PR Campaign

Spin Sucks

Too often, we submit for PR campaign awards that are full of fluff and nothing tangible. Gini Dietrich offers real metrics that will win every time. The post Plan to Win: How to Craft an Award-Winning PR Campaign appeared first on Spin Sucks.

5 Research-Backed Tips for Planning Your Content Strategy

Cision

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Chipotle sued $2.2 billion for using photo without permission

PR Daily

Chipotle is facing a $2.2 billion lawsuit—its earnings over the last nine years—after a California woman noticed a photo of herself hanging in one of the chain’s Orlando locations.

PR Measurement Advice From The Client

SeeDepth

By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago.

The Big Question: Your 2017 Professional Development Goals

Spin Sucks

The inaugural The Big Question from Spin Sucks is here. We asked your professional development goals for 2017 and here are the responses. The post The Big Question: Your 2017 Professional Development Goals appeared first on Spin Sucks.

What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

What lies ahead for social media marketers in 2017

PR Daily

Imagine being able to predict the next big thing on social media. You’d know what online platforms will look like in 2017 and beyond, as well as how brand marketers will use them to connect with audiences. For anyone who works with social media regularly, this information would be invaluable.

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How to Bring Good Luck to Your Nonprofit

Beyond PR

Who says Friday the 13 th has to be spooky and full of bad luck? In fact, the day can be amazing when you use it to drive volunteers to your site or educate them about your services.

How an Effective PR Strategy Can Boost Your Brand Visibility

Spin Sucks

Your PR strategy needs to deliver trust and credibility to your customers. Delivering a mix of paid, earned and shared, and owned media (PESO) is the best way to put your brand on your customers' map. Nikhil Saini has more.

Will AI Help Humanize Marketing? [UML]

Sword and the Script

I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. In the moment I opened that message there were two problems: the app wasn’t working for me and the welcome email I received was sent from a no-reply email address.

Report: PR pros should focus on ‘influencer’ marketing, VR

PR Daily

With each New Year comes new trends for PR and marketing to conquer. Here are a few takeaways on what to expect in 2017—and what communication managers should focus on to make it work for their brands. The year of “influencer” marketing.

7 Surprising Ways that B2B Influencer Marketing Has Evolved

B2B PR Sense

Are you surprised to learn that 92% of people seek referrals from people that they trust before making a purchase? This includes experts that they follow on social media. B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored.

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The Three Reasons Outsourcing PR Makes Sense

Spin Sucks

There are some things that make sense to keep in-house, while others should be left to the experts. Catherine Park explores three reasons outsourcing PR might be best for your organization. The post The Three Reasons Outsourcing PR Makes Sense appeared first on Spin Sucks.

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Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit.

4 ways PR pros can be better listeners

PR Daily

“What’s your opinion on this?”. You’ve been caught. You’re in a conversation, and rather than listening, you were focusing on an upcoming deadline or meeting. It’s OK; we’ve all been there. PR pros have become accustomed to the instability of frequent shifts and changes. However, it is crucial that we focus on the things we can control—including actively listening. RELATED: Improve employee engagement metrics by planning fun, collaborative internal events.]. How can we be better listeners?

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