Sat.Sep 05, 2015 - Fri.Sep 11, 2015

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The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

Deirdre Breakenridge

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett , APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m.

Ethics 291
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How’s Your Data Literacy? Take our quiz and find out!

Onclusive

POP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares. In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […].

Data 267
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The Present & Future Tech Trends PRs Should Prepare For

Cision

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important.

Trends 247
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From Founder to Manager in 3 easy steps

Ronn Torossian

You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably not as good a manager as you are an entrepreneur. You do so much of [.]. The post From Founder to Manager in 3 easy steps appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Blogging 150
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Good Jobs are Good for Canada

ReimaginePR

John used to step over men asleep on the streets and hope he’d never lose his job as an IT executive. But he did and, 2000 resumes later, he still doesn’t have anything. He’s starting to doubt he ever will. He lives at 1/3 of the poverty rate and he doesn’t see that getting better anytime soon. As a child, Tanya fled Bosnia with her sister and parents, coming to Canada hoping for a better life.

Policies 142

More Trending

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4 Reasons Your Assistant Shouldn’t Manage Your Social Media

Cision

Social media? Can’t my assistant manage that for us? It doesn’t seem too complicated. It’s amazing how many businesses — of every size — toss over social media to someone who’s not qualified to do it. If you’ve got an assistant, think twice before you add this super important task to her already teetering to-do pile. 1. Your Brand Reputation Is at Stake.

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What will you post on Facebook or Twitter in 14 days’ time?

Stuart Bruce

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public relations, digital communications and social media including members of the CIPR and PRCA. I invited Antonia Bance, the TUC’s head of campaigns and communications to write a guest post explaining the implications so PR professionals can take action to lobby against the proposals.

Twitter 128
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My choices between being a ‘Digital Dinosaur’ or a ‘Digital Competent’

The Resolution Blog

It’s a myth that ostriches bury their heads in the sand when sensing danger or feeling threatened. Instead, they use their powerful assets to best effect: a kick that can kill a Lion or legs that can stride faster than 40mph. Even if they cannot run or kick they lay down with their grey-coloured neck flat on the ground to camouflage themselves (possibly where their legend comes from).

SEO 120
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What PR Pros Can Learn from Drake

Shift Communications

If anyone were to spend a day in our Austin office, there’s a 99.9 percent chance that you will hear a Drake song or two, and that’s simply because we love Drake (except for Matt). But, it’s also because there are some relevant PR tidbits in Drake’s glorious raps. Here are three lessons we’ve learned from Drake’s music and a recent little feud that took over the media last month (I’m looking at you, Meek Mill.). source: perezhilton.com.

Crisis 122
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Ways to Engage Your Community

Cision

PR is nothing without community. You need fans to spread the word about your brand so you can grow your following organically. But to attract new followers, you need to know how to engage with them. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community.

Community 234
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We don’t want to brag but…

ReimaginePR

Super excited to have worked on Good For Canada , a website presenting an alternative election platform put forth by Canadian Centre for Policy Alternatives.Loved the piece the Toronto Star wrote. And kinda chuffed that it includes this quote: University of Toronto professor David Hulchanski, who studies inequality in Canadian cities, said the website was clear, easy to use and gives voters “something to think about.”.

Policies 120
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3 ways Yanis Varoufakis failed with media relations

PR Matters

I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below.

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

Shift Communications

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already leveraging the channels of Facebook and Twitter. 1.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The 5 Biggest Takeaways From Content Marketing World

Cision

Content Marketing World may be at a close, but that doesn’t mean our work is over. With so much great knowledge and insights, conference attendees walked away with more than they bargained for. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content.

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Talking Points Podcast: How declining trust in CEOs impacts PR

Communications Conversations

SHOW NOTES – September 10, 2015. “Why PR pros should care about declining trust in CEOs”. [link]. SPOTLIGHT: “Peace Day Burger”. [link]. SPOTLIGHT: “An Open Letter To Burger King” [link]. SPOTLIGHT: “McDonald’s politely declines Burger King’s offer of world peace” [link]. “Internships 2015 – The Wasted Summer” https://www.linkedin.com/pulse/internships-2015-wasted-summer-gillian-gabriel.

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49 Days in Provence

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No, Peter Mayle hasn’t written an abbreviated sequel. But I am feeling the pressure to write a post that’s “stylish, witty and delightfully readable.” How about “simply readable?” Anyway, the tweaked book title portends a looming personal adventure.

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New eBook: Google Analytics Basics for PR Pros

Shift Communications

Leads are important. Sales are important. Think PR has nothing to do with either one? Think again. PR may not have the ability to directly impact sales, but it can help. Google Analytics can show you how. We’ve stressed, time and time again, on this blog how important measuring results and the impact of PR is for practitioners striving to prove their value and business worth to clients.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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7 Highlights From Day One of Content Marketing World

Cision

What happens when you place all of the world’s top content marketers in one place? You learn, you laugh and you try to keep up. In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Attendees are inundated with knowledge, advice and interesting thoughts from the industry’s top thought leaders – but not without having a little fun, too.

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What four designers and builders can teach you about how to win on Houzz

Communications Conversations

I know what you’re thinking: “What the heck is Houzz?” If you don’t work in the construction, architectural or design worlds, you wouldn’t know. But, if you do work in those worlds–or, you have recently redesigned your home–you know all about Houzz. Houzz is THE niche social network for construction, design and architectural professionals.

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5 Ways to Get Your Sales Team Jazzed about Your Inbound Marketing

MaccaPR

Greetings from Inbound15, the annual inbound marketing conference held by Boston-based HubSpot. I'm on assignment from Maccabee (yes, that's me in the photo below) to learn more about how some of HubSpot's 15,000 customers are using the discipline of inbound marketing to pull visitors (potential prospects, clients and customers) in, rather than having to push out with traditional tactics like advertising to gain prospects' attention.

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Last Night a Blog Post Changed My Life

ZudePR

I devoured books as a child. Couldn’t put them down. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. P. G. Wodehouse, Laurie Lee, Sue Townsend, Ursula le Guin, Tolkien, Lewis Carroll, then Twain, Harper Lee, Orwell, Le Carre, Len Deighton, to name but a few of my favourite writers.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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To Do or to Act is the First Step to Successful Cross Cultural Communications

Waxing UnLyrical

Guest Post by Amith Prabhu. Last month, India celebrated its 69th Independence Day. In the last 25 years, this young democracy has seen many career options emerge, one of which is Public Relations. Almost all the leading global firms have made inroads into the country organically or inorganically. Career opportunities abound, both with consultancies and in-house.

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I still love you PRSA–even though I’m no longer a member

Communications Conversations

About five years ago, I made the tough decision to not renew my PRSA membership. It was purely a business decision. I was on the board of directors at the time. I was on the executive track, in fact. But, I was starting my business at the time, and felt my time would be better spent on getting my new business off the ground. So, I told the board I was stepping down–and why.

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OE 2015 DAY 4: My top 5 exhibition stands

Engage PR

. // Niall Smith, Engage PR, at Offshore Europe. So, the curtain comes down on one of the most interesting Offshore Europes ever. Battered and bruised, oil and gas still showcased what it has to offer. And by my reckoning there’s still some life in the industry yet. From scientist and broadcaster Brian Cox discussing the origins of the universe to countless innovations, new ideas and creative stands, Offshore Europe 2015 shone a positive light on the energy sector.

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Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools

prTini

I love Instagram. In fact, it may have replaced Twitter (or at least tied it!) as my favorite social network. Combine the power of visual storytelling with the app’s sheer number of active users and one thing becomes clear: When you approach Instagram through a PR lens, the platform can become a key tool for connecting with influencers, conveying stories, and activating audiences.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Chat Recap: Social Media Planning and Execution

Solo PR Pro

On the second Wednesday in September, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat. Our two groups of top independent communication professionals shared thought leadership, tips and advice on the following topics of interest: In your work, are #socialmedia planning and execution handled by different people?

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

By Seedepth. Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries.

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Video of the week: Don’t Panic Man Campaign!

Norton's Notes

This is a clever little idea from KFC in Romania , the concept is you get free KFC whenever your social media sites go offline. I think the video is meant to highlight how much we depend on them these days, it is a clever piece of fun but they have also made a dedicated website, where users can register their details so whenever your social media is down you can get a free meal.

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