Sat.Aug 27, 2016 - Fri.Sep 02, 2016

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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

Deirdre Breakenridge

September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. ET. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process.

Ethics 268
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Does Your Crisis Scenario Plan Need Some Love?

Cision

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. So how do we prepare our clients and our organizations for the daunting task of handling the unknown and unexpected?

Crisis 220
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How to Empower Data-Driven PR Leaders

Onclusive

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum. There are tremendous opportunities to […].

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Zika spread causing PR problems for CDC

Ronn Torossian

Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease. When the mysterious “new” disease was discernible and preventable, when it was only being spread by people from other places, and when we knew how to “see” it and make arrangements to deal with it the monster could be caged.

Blogging 170
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Crisis Management Tip: What To Do if You Genuinely Have Nothing to Say

Melissa Agnes

Many organizations face this dilemma. They have the best of intentions to communicate with their stakeholders in a crisis, but for one reason or another, they just simply feel as though they genuinely have nothing to say. So they say nothing, which ends up being a major crisis management mistake. So, if saying nothing isn’t an option (which it isn’t), what are you supposed to do in a crisis if you have nothing to say?

More Trending

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The Eight Habits Of Successful PR People

ImPRessions - Crenshaw Communications

What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR industry. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to hard skills like written and verbal communications. But there’s more to it than that. It was Aristotle who said, “We are what we repeatedly do.

SEO 159
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Creating a Company Video That Actually Tells a Story

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. On a charitable day, I would characterize most company videos as dreadful. Consider what happens when you go to an event, meet a new person and that person launches into a soliloquy of “me, me and in case you missed it, here’s more about me.

Video 134
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The Magic Formula for Managing Stress in a Crisis

Melissa Agnes

I was recently asked an interesting question by an audience member. The question was: “Is there a secret formula for ensuring our crisis team remains calm in a fast-paced, high profile crisis?” Good question. It’s true that crises are stressful times. Not to mention that, as a study recently confirmed, stress is contagious , which makes it even more important to effectively manage in a crisis.

Crisis 154
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5 Ways to Ride the Social Journalism Trend

Cision

Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What PR Can Learn From “The Night Of”

ImPRessions - Crenshaw Communications

The critically acclaimed HBO crime series, “The Night Of” wrapped up this past week, and there are some lessons for public relations teams. The show pits law enforcement against criminals (or would-be offenders) and the justice system, and there are interesting parallels to the relationships we have representing brands and businesses in public relations.

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Ethics: Not Just a Policy

PRSay

To paraphrase a friend of mine “Ethics should not just be a policy. It must be a reality.”. Ethics is central to effective public relations. It is core to our daily activities. Yet everyday some PR professional, somewhere is being asked to do something unethical. It’s not always the case of lying, sometimes it is the seemingly minor lapse….Do we really need to disclose that publicly?

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How to Make the Most of a Small Public Relations Budget

Shift Communications

Working on a small public relations budget is difficult for many reasons, but some of the most successful campaigns I’ve worked on were executed with a small budget. Below are some pointers to help you when working on a smaller PR budget. Determine The Client’s Goals. Most clients understand how precious time is when working within a strict budget so determining the goals should be the first priority for both the team and client.

Publicity 100
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5 More Foolproof Tips for Hosting Winning Webinars

Cision

It’s good to see you again! I’m glad you came back for more of Cision’s best webinar practices. Previously, I discussed best practices for planning and promoting your webinar. Now it’s time for the day-of webinar best practices. In this post, you’ll learn how to approach the actual webinar day, handle tricky questions and keep the conversation alive post-webinar.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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What the new (upcoming) LinkedIn Company page format means for brands

Communications Conversations

Looks like LinkedIn is revamping the layout for “company pages”–and it’s testing the concept with some of its biggest customers (GE and IBM are the two I’ve seen so far). Since I’ve seen no official news from LinkedIn or other media organizations so far, I can only assume this is a beta version (see the URL for proof) and that the new layout (with additional tweaks) will be rolled out to all other brands in the near future.

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APR – The Beginning of a Lifelong Journey

PRSay

via Learning Club. My APR journey began when I attended an informational meeting following a Nebraska PRSA regional conference. The APR chair explained the process of applying, preparing and presenting your Readiness Review questionnaire and Readiness Review portfolio to a panel of APRs, and finally sitting for the Examination for Accreditation in Public Relations.

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What Should Public Relations Majors Really Be Studying in School?

Shift Communications

Oh, college. I look back on my university years fondly. ( Go Terriers! ) We put a lot of money into going to school and getting a degree, and it’s often interesting to look back and see which courses really prepped us for post-grad life. As I thought about it – some of my answers surprised me a bit. As a student, there are several courses you have to take while in school – but which ones will really benefit you when it comes to entering a communications career?

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Behind the Headlines With Dayna Calkins

Cision

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. In this interview, Dayna discusses how to build better relationships with the media, best practices for social pitching and why you should take initiative when solving problems.

Pitching 159
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Google Hangs Up on Popups and Hangouts [UML]

Sword and the Script

Few companies have ushered in the error of online influence like Google. Even fewer have been able to retain that influence. It was the first to company to help people find things on the web – but it approaches to doing so proved better. It changed searched with a lasting formula for backlinks. While some have criticized it as a one-trick pony over-reliant on search ads for revenue, that pony has certainly grown unicorns many times over.

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Old Dogs/New Tricks and the APR

PRSay

I’ve never been one to put a ton of stock in letters behind one’s name. It’s probably something to do with my Pentecostal roots — a fundamentalist religion (as conveyed to me from birth three times a week and every day during the weeklong summer tent revival) that decried the sin of pride. Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider

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Getting Placements in a Non-Stop News Cycle

Shift Communications

To my old school PR friends, we have been here before. Every four years the world stand stills and all eyes are on the candidates. On a given day, The New York Times published 492 articles online; of that number, 60 were dedicated to the election. Now, look at the last month alone; we were inundated with non-stop coverage of the Olympics and let’s not forget that JoJo from the Bachelorette picked her true love just a few weeks ago.

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Pitching Regional Interest Blogs: Tips from In a DC Minute

Cision

Al and Scott of In a DC Minute have cultivated a healthy fan base with their suggestions for and reviews of things to do, eat, drink and more in – you guessed it – Washington, D.C. However, after years of eating, drinking, loving and adventuring around our country’s capital, the engaged couple recently relocated to their hometown in western New York, where a whole slew of new adventures awaits.

Pitching 120
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Proof of B2B Marketing Value Does Not Start with the Competition

Sword and the Script

What’s the best way for B2B marketers to prove their value to senior management? Position your brand against the competition – according to a survey by the ANA and reviewed by eMarketer in a piece titled How Can B2B Marketers Prove Their Worth to Senior Management ? “According to the data, 77% of respondents said positioning their brand vs. the competition is their most important role.

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Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. What was your PR experience prior to working at UFC? Coming out of college I came across an opportunity as a communications intern at Tennis Canada. I was very lucky and fortunate that my internship turned into a full-time position. I spent a couple years as a coordinator with Tennis Canada, and then was fortunate to have something open up at the WTA.

Sports 68
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Digital Ethnography for PR, Part 2: Ethnography Explained

Shift Communications

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. We’ll explore why it’s important, what it is, major frameworks and limitations, and how digital ethnography will be practiced by PR practitioners.

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How To Profit From LinkedIn For 15 Minutes A Day

The Stalwart Blog

I get asked a lot about the use of LinkedIn. The questions are varied, but tend to fall into three general categories: Is there real value in posting? Should I accept invitations from anyone? Are the premium (paid) features worth it? My answers: Yes, No and Almost Always No. Before I continue, let me submit a disclaimer. I’m neither certified in nor declare myself to be an expert of all things LinkedIn.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Where are companies turning for digital professional development?

Communications Conversations

Allison Kent-Smith, founder of Smith & Beta, a talent development firm, had an interesting quote in a post this week: “Agencies continue to invest in acquiring talent versus developing talent. The surprising thing is that there’s not more investment in the people that walk in the doors every day.” Kent-Smith was talking about ad agencies in this particular quote–but couldn’t you say the same for PR firms and PR functions within large organizations?

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Has Apple’s Media Coverage Suffered Under Tim Cook?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap. More than understanding the classic arc and how to tease out drama in the Apple story, The tougher it was to know what was going.more.

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Showmanship- the common factor

Mark My Words

In a striking number of folkloric traditions the number 13 is synonymous with excess and things coming undone. ITV is hoping those folks are wrong. As the 13th series of X Factor streams into our handheld living rooms the rumour mill once again begins to whirl. This time the big name in line for a potential one-series guest stint is Calvin Harris. Post-Swift you can see why his people would be jockeying for that kind of exposure.

Sports 60