Sat.Aug 13, 2016 - Fri.Aug 19, 2016

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Creating, Distributing, & Amplifying Your Press Release

Cision

I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. Here I want to look at three components of a successful press release strategy: Creation. Distribution. Amplification. My aim is to help you with each so that press releases become an effective component of your overall marketing and PR strategy.

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How to Write an Email Your Customers Will Give a Crap About

Onclusive

“You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day. It streamlined communication, ensured multiple people were simultaneously “looped in” and enabled business professionals to be more organized and accountable.

Writing 215
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9 Need-to-Know Rebranding Tips

ReimaginePR

Rebranding isn’t for the faint at heart. First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it. While a lot of people will just close up shop and go on to the next, there are a blessed few who refuse to let their dream die. So they re-adjust, refocus and rebrand to better reflect what the market wants.

Employee 152
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How to Mitigate the Transference of Stress During a Crisis

Melissa Agnes

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” This is important for leaders to realize prior to experiencing a crisis. Why? Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership.

Crisis 141
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Behind the Headlines With Imelda Suriato

Cision

Photo by Paul Morejón Studio. Brands need to connect with their audiences through effective communication. But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers.

Nonprofit 191

More Trending

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The personal story behind #22Kill social media phenomenon

Steve Barrett on PR

A humbling conversation with one of the U.S. Army veterans behind the #22PushupChallenge highlights the power of media and social media in driving brands, causes, and organizations.

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How to Choose Which Communications Platforms to Use in a Crisis

Melissa Agnes

With so many platforms and tools available to us today, how do you choose the right communications platform for your organization to leverage in a crisis? Tune in to this week’s #crisisready video and find out! Have more to add to this story? Comment below or use the hashtag #crisisready on Twitter and let’s continue this conversation! The post How to Choose Which Communications Platforms to Use in a Crisis appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Crisis 132
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Behind the Headlines with Erik Wheater

Cision

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalist

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PR Secrets To Securing Speaking Engagements

ImPRessions - Crenshaw Communications

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. And, while the categories may vary, there are some tried and true strategies to help your speakers secure coveted spots.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Brookings, Not Using Traditional PR, Punches Back at The New York Times

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant? It Depends on the Day,” I wondered how Brookings would respond.

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Ways to Open Dialogue, Ease Tension During Times of Tragedy

PRSay

In recent years, there have been a string of terrorist attacks that claimed hundreds of innocent lives in America and abroad. We remember the November terrorist attack in Paris, France, where gunmen opened fire at a concert hall, major stadium, and restaurants and bars, leaving 130 dead, and hundreds wounded. Most recently, another deadly attack was orchestrated on innocent citizens celebrating Bastille Day, and equally horrific events occur in other parts of the world all of the time.

Ethics 91
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Your Marketing Is Only As Strong As Its Weakest Link

Cision

“What matters more if you want to build a great soccer team, how good your best player is or how good your worst player is? … in soccer what matters is how good your worst player is.” – Malcolm Gladwell, Revisionist History, episode 6 “My Little Hundred Million” In episode 6 of his podcast Revisionist History, Malcolm Gladwell reflects on the different ways professional soccer and basketball teams are structured.

Marketing 160
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Seven Tips For Submitting & Winning Awards

The Stalwart Blog

Ever submitted an award nomination for a client and then were shocked to learn they didn’t win? When it comes to suggesting a professional or company for an award, there are certain things nominators should keep in mind to ensure their submission shines. . The Phoenix Business Journal recently announced their 40-Under-40 winners and their judging panel shared some insight on what they look for and how a nomination may stand out from the rest.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why LinkedIn is completely missing the boat with its new influencer videos

Communications Conversations

In case you missed it, LinkedIn announced some “big news” last week : It gave 500 influencers the ability to post videos right in your feeds. I say “big news” because I think LinkedIn really missed the boat with this move–and it’s indicative of a strategy that may miss an even bigger boat down the road. These influencer videos are most likely a nod to the burgeoning growth of video across the social web.

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Customer Care | The Ultimate PR Strategy

Reputation Us

This may put some PR professionals on alert but — if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth referrals than truly taking care of your customers? There will always be exceptions or opportunities to move beyond pure word-of-mouth (influencer and media relations, social media, etc.) but those would be much more ca

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What Every Company PR Plan Needs: Broad Strokes

Shift Communications

Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan.

Company 78
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How to Make Your Community the Heart of Your Content Strategy

PR News

If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark. You’re constantly asking yourself if an article or blog post idea will resonate with your target audience, or if content shared on Twitter, Facebook or Instagram (or Snapchat, if you don’t… Continued. The post How to Make Your Community the Heart of Your Content Strategy appeared first on PR News Blog.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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If you were going to build a social media team from scratch how would you do it?

Communications Conversations

Look, I’m comfortable in my current position as an independent consultant. In fact, I’m thrilled I get to do this job day-in and day-out. I’ll do it as long as my clients let me. But, from time to time, I’ve given thought to what it would be like to take one of these lead social/digital roles you see around the Twin Cities and start (or revamp) a digital team from the ground up.

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Breach Prep Should Include Rehearsal

Reputation Us

From Credit Union Times. Breach Prep Should Include Rehearsal. ARLINGTON, Va.–Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct a crisis rehearsal rather than wait until a cyber attack occurs. “Go through a dress rehearsal, go through the communication strategy and what you’re going to do,” Boggs said at the NASCUS/CUNA Credit Union Cyber Security Symposium on Friday.

Crisis 66
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What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. In my past, I spent time working with nonprofits and now I pitch tech trade outlets (some of which I didn’t know existed). I used to put tech media into one big category, but who knew there are outlets dedicated to covering contact centers?

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How to Design Call-to-Action Buttons That Power Clicks

Beyond PR

When planning out your content’s conversion strategy, it’s not enough to worry about the words on the page. Visuals — and more specifically, the call-to-action button — are just as important. This short, colorful button can be the difference between whether or not your audience engages further with your branded content and marketing landing pages.

How To 63
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Getting serious about the social science of public relations

PR Conversations

I often have email conversations with my PR Academy colleague, Kevin Ruck PhD. about public relations and communications. We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice.

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#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

In this week’s #SocialPR Spotlight, I’m absolutely stoked and HONORED (and you know I don’t use that word lightly!) to feature the VERY FIRST Social PR Virtuoso EVER – who is a dear friend to boot – Angela Jeffrey. . Angie is no stranger to the PR field. She’s a true pioneer and thought leader for the PR field, as the founder of PRTrak™ , which ultimately ended up becoming VMS… and if you’re in PR, you’ll know what VMS was to our business.

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Attorney-led Apologies Like the One from Ryan Lochte Don’t Resonate

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You knew it was coming. Today Ryan Lochte issued the requisite apology for making up a story that he was robbed at gunpoint during a night on the town with his pals during the summer Olympics. You can’t really chalk up the bad behavior to impetuous youth.

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Measurement Menace of the Month: Dick Clark Productions

Katie Paine's Measurement Blog

Here at Paine Publishing we sometimes feel like the PolitiFact of measurement. We often get asked to review reports provided to clients or sponsors by event organizers or agencies. These reports claim that the event was a raging success and the results were entirely spectacular (which is why people call us in to dissect them […]. The post Measurement Menace of the Month: Dick Clark Productions appeared first on Paine Publishing.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Quick Tips for Pitching Fortune, Bloomberg TV and Other Business Media

Beyond PR

Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. Landing a second date comes down to knowing exactly what kind of connection journalists are looking for. To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry m

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How to Make Your Community the Heart of Your Content Strategy

PR News

If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark. You’re constantly asking yourself if an article or blog post idea will resonate with your target audience, or if content shared on Twitter, Facebook or Instagram (or Snapchat, if you don’t… Continued. The post How to Make Your Community the Heart of Your Content Strategy appeared first on PR News Blog.

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Getting serious about the social science of public relations

PR Conversations

I often have email conversations with my PR Academy colleague, Kevin Ruck PhD. about public relations and communications. We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice.