Creating, Distributing, & Amplifying Your Press Release
Cision
AUGUST 17, 2016
I write a lot here about the importance of press releases , as well as how to write them , but don’t get it twisted: there’s far more to a successful press release than simply writing and publishing one. Here I want to look at three components of a successful press release strategy: Creation. Distribution. Amplification. My aim is to help you with each so that press releases become an effective component of your overall marketing and PR strategy.
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