Sat.Dec 10, 2016 - Fri.Dec 16, 2016

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The Best PR Conferences to Attend in 2017

Onclusive

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a communications conference to sharpen your skills, this curated round-up of events will help. Take a […].

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How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active us

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How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.” George Was

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Holiday tech offers a bright new way to set the mood

Ronn Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions? Well, now you can. Christmas decorating options go well beyond LEDs and battery operated candles. In fact, multiple major tech companies are working hard to capture your imagination – and your decorating dollars – this holiday season.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. Agency experience is useful no matter where a PR career goes.

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Crowdsourcing PR Dashboard Advice

Flack's Revenge

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was familiar with did not fit the bill. Luckily, with a little online sleuthing, I was able to get some answers. The experience enlightened me, shed light on a client need and led to nice interactions with new and existing contacts.

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Hold the Presses: When to Wait on Investing in a Public Relations Program

Shift Communications

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. But despite the value of PR, it’s not always the best strategy or investment. Some companies just aren’t ready to embark on a PR partnership, especially in the healthcare industry – a heavily regulated industry that can be difficult enough to

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#PRGoals For 2017

ImPRessions - Crenshaw Communications

In public relations agency offices around the country, the time has come for a few annual rites of passage. Planning a holiday soiree, check! Buying client gifts, done! Sending end-of-year greetings or newsletter, got it! What remains? Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017.

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Behind the Headlines with Jamilah Lemieux

Cision

Social media leverage and a keen understanding of your audience are vital to standing out in the marketplace. Jamilah Lemieux, the VP of News and Men’s Programming with Interactive One, explains how she has branded herself and stays focused on her goals to produce smart, timely content. In this interview, Jamilah discusses the most gratifying moments of the communications field, how members of the media can shape important conversations, and strategies to approach breaking news in an honest and

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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When was the last time you conducted a social content audit?

Communications Conversations

If you work in the world of social media marketing, your days are most likely filled with: Creating content. Meetings. Managing communities. More meetings. Developing dashboards. Even more meetings. And more meetings. Fact it–you’re busy. Head down, hair on fire, 24/7, 365. That’s just the way social media marketers work (in my experience, at least).

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What is Data-Driven PR, Part 6: Analysis

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

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Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

Read Time: 2 minutes. It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. But that’s just what the agency did with its recent on “ General Wellness: Policy for Low Risk Devices. ” The guidance is an attempt to define when a mobile application may be regulated as a medical device, since the number of medical and wellness apps for smart phones has boomed in the last few years.

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Behind the Headlines with Poppy MacDonald

Cision

Taking advantage of opportunities, honing your skills, and following the needs of customers to craft your strategy are just a few of the vital ways to make your way in the communications field. In September, Poppy MacDonald joined POLITICO U.S. as their new president. As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal.

Policies 161
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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End-of-Year Social Media Checklist

Beyond PR

You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media. And if you missed anything, make sure to put it at the top of your to-do list for 2017.

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2016 – A Year in Traditional Media

Shift Communications

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

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Marketing Budgets, Planning and Benchmarks for 2017 [UML]

Sword and the Script

The end of the year is usually jammed packed. We strive to accomplish in three weeks what we usually complete in four. It’s not just the volume of tasks to be finished in a compressed timeline that makes this time of year hectic – but the type tasks as well: closing key deals you’ve been working for months, wrapping up strategic plans for the new year, and of course making the case for marketing budgets.

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Q&A with Steve Cox, VP of PR at Sodexo

Cision

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to during the live Q&A, Steve was kind of enough to answer them for attendees below! Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Anne Glauber: A PR Story for the Times and Time of Year

PR News

What would you do if you found out you had a life-threatening disease? Another question: What would you do with your life if you’d overcome the disease, at least for the time being? About two-and-a-half years ago a Finn Partners executive, Anne Glauber, was feeling sluggish, not an unusual predicament for a PR executive working… Continued. The post Anne Glauber: A PR Story for the Times and Time of Year appeared first on PR News Blog.

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How Game Night Helped a Family This Holiday Season

The Stalwart Blog

In October, I was invited to attend a neighborhood bunco party. I had never played before, but was told it’s easy to learn and there was wine involved. Great, sign me up. However, there was an extra bonus. This particular evening wasn’t your typical bunco night. Instead of participants winning money at the end, each player donated $15 to play and all the funds went toward the host’s Pedal for a Cause team.

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Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Whether it was securing placements for the latest outdoor grilling innovation from Char-Broil or letting tech reporters know about a new parental controlled Wi-Fi service, helping to achieve our clients’ communications and business objectives continued to be our mission throughout the

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7 PR Mistakes to Avoid in 2017

Cision

According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. What do you do when a good percentage of your target audience do not naturally trust you? You work on your PR game. Unfortunately, most brands do not understand how PR works. As a result, they keep breaking written and unwritten rules.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat. — Shonali Burke (@shonali) July 10, 2014.

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Banking on Marijuana: Study Reveals Public Perception of Serving the Legal Cannabis Industry

Reputation Us

It’s no secret that the legal marijuana industry is exploding right now. With U.S. sales expected to crest $7 billion by the end of the year, and eight new states joining the growing ranks of states where marijuana is legal in some form, the “ green rush ” is clearly on. Yet, because marijuana is still illegal at the federal level, the willingness of banks and credit unions to navigate the regulatory risks and scrutiny remains tentative.

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Why PR and comms professionals must be eagle-eyed proofers

PR in High Definition

So, we’re all in PR and comms which means we communicate and influence through the written word. Typos and errors break up the ‘voice’ that readers hear as they read your written words. It’s a concentration interruption. An irritation. People stop reading. There’s nothing worse than looking back at an email and realising you forgot the ‘l’ in public, or the ‘o’ in account to blow your credibility.

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Stories: Better than Cuddling?

PRSay

Give readers a shot of the love drug, oxytocin. We knew stories were more effective than charts, tables, graphs and simple assertions at helping readers remember what they’ve read, use the information and make good decisions based on the information. That’s according to a 2003 study by University of Oregon professors Judith Hibbard and Ellen Peters.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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I Don’t Mean to Be Rude, Simon Sinek, But…

Waxing UnLyrical

Are you figuring out your “three words” for 2017, setting up your New Year’s resolutions, and all that jazz? True confession: there’s a mildly bitchy part of me that wants to roll my eyes and do my best Valley Girl imitation when I hear stuff like that. Which is a) ridiculous, because I think these are GOOD exercises to go through, and b) I’ve done the EXACT same thing in years past.

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And that's the way it was in 2016

Steve Barrett on PR

Twelve months have flown by and a tumultuous year has thrown up numerous lessons and challenges for PR pros.

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Tis the Season to Give Back. Why Community Relations is Smart Business.

Stern + Associates

Community relations shouldn't be an afterthought. It should be a strategic part of your business. Here's why. The post Tis the Season to Give Back. Why Community Relations is Smart Business. appeared first on Stern Strategy Group.