Sat.Mar 05, 2016 - Fri.Mar 11, 2016

article thumbnail

Behind the Headlines With Amy Neben

Cision

Your audience trusts their peers more than they trust your CEO. If you want to make an impact on your audience, you need an influencer on your side. Influencers make powerful brand partners, but how do they become so influential? The answer lies behind the scenes with talent manager Amy Neben. At Select Management Group, Amy nurtures a group of “talent” helping them better reach their audience and become powerful voices in the digital space.

Education 239
article thumbnail

Up Your PR Game Using BuzzFeed’s Measurement Mindset

Onclusive

I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy. In the piece, media-and-tech-beat writer Mathew Ingram examines how BuzzFeed is shifting from so-called fuzzy metrics, like unique visitors or subscribers, to more engagement-driven metrics that align with […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Obtaining & Enhancing a Career in Communications

Deirdre Breakenridge

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals.

article thumbnail

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. My fingers would be newsprint-grimy within an hour.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Five Tips on Using Live Streaming Video

Cision

Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). It did not go well. Lack of mobile connectivity caused the start time to lag, and by the time I got it up, I missed recording (and maybe more importantly just flat out missed) most of her performance.

Video 185

More Trending

article thumbnail

Sending and Formatting Your Email

ReimaginePR

We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything. Sam suggested writing a blog on the basics of Sending and Formatting Emails, and we thought this was a great idea because we get a lot of awesome emails from students and young emerging PR stars in the making asking if we’re hiring.

Writing 163
article thumbnail

Beyond Green Beer: PR Ideas For St. Patrick’s Day

ImPRessions - Crenshaw Communications

For those in PR who love to take advantage of holidays, St. Patrick’s Day can be among the most fun. After all, what other occasion calls for lunching on green bagels and green beer? But even the most die-hard followers of the Irish Apostle can tire of the same old tricks year after year. Not to worry – our team tapped the luck of the Irish to cultivate fresh ideas for generating some good PR around St.

B2B 168
article thumbnail

How the World of Influencers Has Shifted

Cision

In the last year, PR has become much smarter in how it curates relationships with influencers. I should know, I ’ m both in PR and an influencer. I can uniquely see it from both angles. The fact that major PR firms now have positions like “ Director of Influencer Relations ” makes this heightened concentration on influencer relationships even more evident.

Instagram 180
article thumbnail

Peyton Manning’s farewell, was it enough for the recent scandal?

Ronn Torossian

On Monday, March 7th, Peyton Manning officially announced his retirement from football. The week before that was a bit rough as allegations were filed in a Title IX lawsuit against him and his college team, including one female trainer’s claim that Peyton assaulted her sexually in 1996, as well as claims the University of Tennessee team used human growth hormone to enhance function during the time he was part of the squad.

Course 150
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Why HR Should Have a Seat at the Crisis Management Table

Melissa Agnes

Image credit: bikeriderlondon/shutterstock.com. A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. But while external communications are typically top of mind in a crisis (at least for the organizations with a mindset on communication), there is an equally important stakeholder group that is often overlooked when it comes to crisis management: the internal stakeholders.

article thumbnail

PR Pitches & Podcasts: 5 Questions To Ask Before You Start

ImPRessions - Crenshaw Communications

Podcast listenership is way up , and this is good news for PR people as well as content junkies. We just can’t get enough stimulating, relevant conversation or hear enough stories. Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences.

Pitching 159
article thumbnail

How to Succeed on Social in 4 Steps

Cision

Brands, large and small, turn to a dedicated individual or team to take the social reins. But when social is separated from the rest of the organization, it’s not as effective as it could be. So what should your business do to ensure you’re using social media to its full potential? Follow these four steps to get the most ROI from your social media efforts: 1.

How To 152
article thumbnail

#CreativePR: Brainstorming for Ideas

Marketwired

This is post 4 of our 5-part #CreativePR blog series. Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Every campaign, pitch, or piece of content starts with an idea. Communications professionals know that there’s no shortage of offerings all around us.

Internal 130
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

So what? 10 tips for coverage commentary

The Resolution Blog

Automation in PR is currently a big topic. We are all for automating anything and everything that makes your life easier. It’s what Coveragebook is based on; automating the tasks that are mundane and you don’t need a brain for. However, we are under no illusion that everything can and should be automated. Relationships cannot be automated.

Tools 120
article thumbnail

PR and the Google Customer Journey to Online Purchase

Shift Communications

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses.

Google 94
article thumbnail

Free White Paper! Combat Crises in Real Time

Cision

Without the right strategy in place, crises can devastate your brand. But when every crisis presents new challenges, how can you be prepared? Your crisis mitigation strategy can only get you so far. You need to be ready to leverage real-time tactics when an issue arises that puts your brand on the ropes. Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers re

Crisis 131
article thumbnail

Can You Repeat the Question?

PRSay

Item-Writing for the Examination for Accreditation in Public Relations (APR) The 2016 Examination for Accreditation in Public Relations rolled out on Jan. 1, and nearly all of the questions that comprise the two versions of the Examination for Accreditation in Public Relations were newly written or significantly updated from the prior versions. Let’s dispel some […].

Writing 110
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

PR Salary: What’s a PR Pro Worth in 2016?

Sword and the Script

by Frank Strong. Across the industry and experience levels, the median PR salary rose to $92, 125 in the last 12 months. By definition, averages pose pitfalls in data interpretation. However, that the median PR salary is up roughly $8,000 over the same survey last year suggests competition for PR talent has tightened sharply. The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems.

Survey 75
article thumbnail

Coming Full Circle – From Tech PR and Back Again

Shift Communications

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college.

Skype 88
article thumbnail

Behind the Headlines With Adam Friedman

Cision

Social media has a major impact on how your brand is perceived. If you’re not monitoring what people are saying, your brand could have a full-blown crisis on its hands. Adam Friedman, owner of Adam Friedman Associates, says maintaining a brand’s reputation is a constant process and can be a challenge, especially for financial companies. In this interview, he discusses why financial firms are under attack, how brands should respond to social media crises and what the key factor is for protecting

Financial 131
article thumbnail

PR Gives Back: Walking the Walk

PRSay

Celebrating Diversity in Orange County, California through Communications Public Relations professionals communicate a wide range of information for a wide variety of audiences. We stay abreast of the information, trends, and groups that may differ from those with whom we identify, as well as events that celebrate the beauty of diversity. We become spokespeople and […].

Groups 105
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Goodness in Stories of Conflict

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As a storyteller, I often combine sad stories with one another. Mostly with a positive outcome, but often I use stories without a happy ending. Stories where listeners really have to think about what they just learned. Stories where there is no gold at the end of the rainbow.

article thumbnail

What about Snapchat? Part 1 of 2

Shift Communications

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. If you haven’t downloaded it yet, do so (it’s free). One of the biggest takeaways: what do we do about Snapchat? To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind.

article thumbnail

Behind the Headlines With Alex Myers

Cision

Brands today need to do more than sell a product. Without a cause, purpose or story, your audience won’t pay attention. As founder and managing director of PR agency Manifest London, Alex Myers encourages his clients to focus on why their brand is significant. Here, he discusses the keys to successful content marketing, the importance of integration and what brands need to communicate to their customers.

article thumbnail

Seven things PR professionals can do to empower women on International Women’s Day

Stuart Bruce

PR professionals should use International Women’s Day to think about what they can do to help empower women to succeed in the public relations business. Campaign to end the gender pay gap and take action to at least stop in your workplace. You’re a professional communicator so be professional. Eliminate all sexist language and avoid phrasing that assumes people are male – he/she, policeman etc.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Instagram Zero will be a reality by 2017

Communications Conversations

Last week, social analytics company, Locowise, released an interesting report on Instagram analytics. The most interesting piece of data: Post engagement rates had dropped from 12 percent in Dec. 2015 to just 0.95 percent in January 2016. Wow. As you know, late last year, Instagram opened up its ad platform to all brands. And many jumped at the chance.

article thumbnail

Vacuuming, Dusting, Strategizing: Spring Cleaning for the PR Pro

Shift Communications

PR pros, it’s officially March. We can finally welcome spring! As much as I look forward to everything spring has to offer – flowers blooming, warm weather (*cough* happy hour on patios *cough*), longer days – my favorite part of the season thoroughly explains my self-identification as Type A personality: I love spring cleaning. [link]. As soon as the temperature hits 50 degrees and sunlight lasts until 6:00 p.m., I throw open my windows and get to work.

article thumbnail

How Washington Post Editors Use Social

Cision

Everyone is a publisher in today’s Internet-based, social-driven world. Anyone, anywhere can start a conversation or contribute to a trending topic. So how are traditional media outlets breaking through in the age of infobesity? By shifting gears to keep up with their readers. As part of the Cision Connects event series , four top editors from The Washington Post came together to discuss this changing state of the media.