Onclusive
AUGUST 31, 2015
Are you sick of talking about PR data yet? Good. Neither are we. Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the bajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, […].
Deirdre Breakenridge
AUGUST 31, 2015
A Guest Post by Susan Young, CEO, Get in Front Communications. Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. Well, preparation mixed with perseverance, persistence and patience. Caffeine’s good, too. Adjectives aside, here are five ways to know you’re not only ready to work in public relations, but you’re willing to step up and blow the doors off the hinges.
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Cision
SEPTEMBER 4, 2015
Celebrities like Jimmy Fallon and Madonna have already jumped on the live streaming video train, and it’s time for your brand to do the same. Live streaming apps, like Meerkat and Periscope , present a huge opportunity for your brand to connect with your audience on a more personal level. Because videos on Meerkat and Periscope are viewed live and are available for only a limited time, your brand has the chance to engage with viewers in real time.
Ishmael's Corner
AUGUST 30, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Resolution Blog
SEPTEMBER 3, 2015
Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? And implement it in a way that sticks? Below are the top 5 tips from our latest guide to tech and tools for PR in 2015.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
AUGUST 31, 2015
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Meerkat was the darling of SXSW and Periscope was the big Twitter acquisition that stole some of Meerkat’s thunder. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Google Hangouts On-Air , UStream and Spreecast are examples of live-streaming video applications that have been around longer and that perform many of the sam
The Proactive Report
SEPTEMBER 4, 2015
The News search websites are still at the top of the list. These are the Top 15 News sites for September 2015 (Source www.ebizmba.com). Yahoo News – Still holding on to the top spot with 175,000,000 visitor per month. Google News – Nipping at their heels with 150,000,000 visitor a month. Huffington Post – now a real contender with 11,000,000 visitors a month.
Ishmael's Corner
SEPTEMBER 3, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The science behind persuasive language makes one point clear. Words alone don’t win the day. For speakers, non-verbal communications ranging from posture to voice intonations to dress have just as much impact — some would argue even more — as the actual words in determining how the audience responds.
Shift Communications
SEPTEMBER 4, 2015
In true Flashback Friday fashion, I was looking over some older blog posts I wrote back in the day. While many serve as a reminder of how fast the industry has changed (it seems like yesterday we were talking about Facebook’s IPO and Motrin Moms), there are some posts that still ring true today. This one in particular outlined the 7 elements of “good” PR.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
SEPTEMBER 1, 2015
Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Still, for most variables, data was expensive, limited, lagging or all three. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith.
Stuart Bruce
SEPTEMBER 3, 2015
The Barcelona Principles 2.0 launched this morning. Unfortunately, I couldn’t get to the launch event, but thanks to Richard Bagnall I was able to watch most of it via his live Periscope stream. I haven’t had an opportunity to study them in depth or speak to everyone involved in the new Barcelona Principles 2.0 , but I do have some first thoughts: 1) Goal setting and measurement are fundamental to communication and public relations.
Mark My Words
SEPTEMBER 4, 2015
Rebekah Brooks is back. To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. Michael Wolff, the American author of a biography of Mr Murdoch called The Man Who Owns the News, said that the UK had gone to war with the media mogul and “the UK lost.”.
Shift Communications
SEPTEMBER 1, 2015
When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. When I hear this it simultaneously makes me apprehensive and excited. While these hits are sometimes the hardest to come by, they are also the most exciting and rewarding.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
SEPTEMBER 3, 2015
One of the things I truly love about modern-day communication is the fact that so much of it can be automated. I recently spent several weeks on vacation in France, and let me tell you: my business didn’t suffer as a result. With the right tools and setup, your communication efforts can keep moving full steam ahead, even if you’re not driving. 1. Schedule Your Blog Posts.
Ishmael's Corner
SEPTEMBER 1, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. BuzzFeed has cracked the code on how to attract an audience. This is a media property that regularly generates over 200 billion video views per month and over 50 million unique monthly visitors. Thanks to BuzzFeed, the listicle has become de rigueur for those charged with owned media and social channels.
Communications Conversations
SEPTEMBER 2, 2015
I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. It’s interesting work. I love it. It combines two loves of mine: employee communications and social media.
The Stalwart Blog
SEPTEMBER 4, 2015
According to a recent San Diego Union-Tribune article , more than one and three American workers today are millennials (ages 18 to 34), surpassing both GenXers and baby boomers to become the largest share of the American workforce. There is so much pontification about this generation, so I thought I'd go straight to the source right here at Stalwart Communications.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
SEPTEMBER 2, 2015
Planning decision drivers vary widely depending on the purpose of travel and the age/life stage of the traveler. So how do you create messaging, content and promotions that will resonate with millennials, families and retirees? To gain insight into travel planning needs, Cision Global Insights aggregated, segmented and analyzed 1.7 million social media posts from key forums, review sites, blogs, Facebook, Instagram and Twitter that appeared between June 1, 2014 and June 30, 2015.
Shift Communications
SEPTEMBER 3, 2015
Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.”. So, say you have a blog, but you want to take it to the next level and turn it into something profitable.
Communications Conversations
AUGUST 31, 2015
Digital Marketing Magician. Senior Road Warrior Marketing Intern. Mobile Sensei. Digital Overlord. Wizard of Light Bulb Moments. Dream Alchemist. We’re all seen these types of job titles on LinkedIn, right? And, most of the people I know would scoff at these. Yet, they seem to be popping up in increasing numbers lately. Why? Maybe because they allow people to personalize their resumes a bit more.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
SEPTEMBER 1, 2015
This is a guest post by Brad Phillips , author of The Media Training Bible. Join his free webinar on Sept. 9 ! . Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004.
Public Relations Sydney
AUGUST 31, 2015
Launching a new business or company can be a challenge in today’s competitive environment. You may be in the middle of creating a revolutionary app, a new must-have product or trendy service, but if you are in start-up phase, chances are you’re operating on a very tight budget. So you may be asking yourself, how […]. The post The power of PR for start-ups appeared first on Public Relations Sydney.
Shift Communications
SEPTEMBER 2, 2015
Picture this: it’s Monday morning and your client informs you that the launch you have been planning has been moved up to Wednesday! As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. However, it’s CRUNCH time and you need media feedback as soon as possible to ensure the campaign is a success. How do you make this happen – pick up the phone.
Waxing UnLyrical
SEPTEMBER 2, 2015
Guest Post by C.A. Newberry. There’s no denying it; that headline’s a mouthful. I can’t even properly pronounce the first word. However, here’s the problem: these conversational anomalies aren’t the only issues wreaking a bit of havoc in our already complicated world of communication. I’m guilty, I admit it. Not long ago I submitted an article for publication.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
AUGUST 29, 2015
Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at this growing medium in a new light. Slate is investing in its own podcasting network, Panoply. Whether or not Panoply will turn into a success depends on many variables, but how can you quantify that success? Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers
ISEBOX
SEPTEMBER 3, 2015
Just when you thought your company’s marketing was all in order with your website, blogs, social media and videos, someone throws you a curve ball: You need a digital press kit to supplement your promotions strategy. “Why would I need a press kit? That’s for the press,” you think. Your confusion results from the fact that the term is slightly misleading.
PR 20/20
SEPTEMBER 3, 2015
The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. She's also the co-creator of street style blog, StreetScoutMe.
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