Deirdre Breakenridge

JULY 30, 2015

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. For me, reading is one of the best ways to get through my own writer’s block (yes, it happens to everyone), while you lose yourself in a great story along the way. Drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers , How Ballroom Dancing Made Me a Happier Woman,

Agency 300

Agency Conference Marketing Industry 300

Onclusive

JULY 29, 2015

During a recent PR Council webinar Marissa Aydlett, Chief Marketing Officer at Appboy, challenged businesses to think like marketers, but operate like a newsroom. After reflecting on the insights Marissa provided on how to go about this (which you can hear by streaming video from 10:35-12:30 and 27:44-31:22), I got to thinking about other areas […].

Video 286

Video Marketing How To Education 286

Cision

JULY 29, 2015

Facebook is at it again. The social network has introduced another update, this time giving users’ more control over what they see in their News Feed. The new feature, called “See First,” allows users to prioritize friends and pages, choosing to show their posts in their news feed above others. While users may rejoice over the new update, brands need to adjust their social strategy to adapt to the change.

Consumer 261

Consumer Brand Branding Facebook 261

ReimaginePR

JULY 25, 2015

Your project is your child. And like every parent, you think it’s special, and that everyone should love it like you do. Including media. The hard reality is, media will never love your “baby” like you do. In fact, they can barely stand most other people’s children. They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand.

Media 251

Media Pitching Resources Measurement 251

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Deirdre Breakenridge

JULY 30, 2015

I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. For me, reading is one of the best ways to get through my own writer’s block (yes, it happens to everyone), while you lose yourself in a great story along the way. Drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers , How Ballroom Dancing Made Me a Happier Woman,

Agency 159

Agency Conference Marketing Industry 159

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. While many journalists were hesitant to hop on the bandwagon four years ago, we now see a shift from skepticism to reliance on social media to source and promote new stories.

Social Media 252

Social Media Privacy Journalism Media 252

Shift Communications

JULY 27, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, let’s look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Before we begin, let’s be sure to define what a strategy is for the purposes of this series.

Strategy 131

Strategy How To Resources Small Business 131

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. According to a SocialBakers survey, Instagram is CRUSHING Twitter in terms of engagement. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers.

Instagram 123

Instagram Brand Branding Creativity 123

Reputation Us

JULY 27, 2015

There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Some reporters have this method down so well it has become their only form of storytelling. Don’t get me wrong; having begun my […].

Journalism 116

Journalism Report Storytelling Trends 116

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Communications

Cision

JULY 28, 2015

Instagram is nudging Twitter out of the number one social media channel spot. With more than 300 million monthly active users , spending an average of 20 minutes on the app a day, Instagram is an essential tool for reaching audiences near and far. So how exactly can your brand get on board with this fast-growing social media channel? Start with a basic marketing strategy.

Instagram 250

Instagram Social Media Trends Strategy 250

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. Let’s see how the dark horse raced in Q2. Growth. LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size.

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LinkedIn Social Media Media Advertising 129

Ishmael's Corner

JULY 26, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Imagine one blog post causing such a ruckus that readers demanded a book. That’s essentially what happened to Ella Frances Sanders when she created the post “11 Untranslatable Words From Other Cultures” in 2013. Roughly 12 months later, her book “Lost in Translation” hit the book stores and was an instant hit.

Storytelling 112

Storytelling Blogging Communications Publicity 112

Mark My Words

JULY 31, 2015

Cecil was not a lucky lion. First being named after the unreformed imperialist who invented the concentration camp; then to be slowly killed, skinned and decapitated; and finally, to become a meme of the moment and plundered worldwide –from stuffed toy makers to press offices groping for a current analogy. (See Patrick Kidd’s skewering of a recent press release that exploits various Cecil metaphors to sell a story about renewable energy.

Crisis Management 105

Crisis Management Energy Sports Reputation 105

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

JULY 29, 2015

With more ways of communicating instantly and globally than ever before, everyone to have a voice. But how can you be heard by your target audience when they’re always on the go? Podcasts are an ideal communication medium for brands hoping to build awareness and value. All your audience has to do is plug in a pair of headphones and listen to what you have to say.

Interviews 247

Interviews Comparison Video Employee 247

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Let’s take a look at where the bird has landed this quarter. Growth. The story in the news is that growth is… lackluster: Twitter’s growth quarter over quarter was an anemic 0.66%, a gain of about 2 million users. This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged.

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Twitter Social Media Mobile Media 116

Ishmael's Corner

JULY 29, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Four of our account professionals attended “Inside the Newsroom with Business Insider” organized by PRSA Silicon Valley earlier this month. It gave folks the opportunity to hear from two of Business Insider’s tech reporters, Jillian D’Onfro and Matt Weinberger as well as Technology Section Editor and San Francisco Bureau Chief Matt Rosoff.

Storytelling 95

Storytelling Technology Report Communications 95

Communications Conversations

JULY 27, 2015

I read an op-ed in the Minneapolis Star Tribune yesterday titled, “The future of work in a digital world.” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. That’s a bit extreme, but the article touches just a bit on a key question I’ve been thinking more about lately: Are we really on the right side of the digital

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Newspapers Education Social Media Comparison 95

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? You can, but it’ll require preparation and planning. Establish a crisis communication plan now rather than later. According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies.

Crisis 245

Crisis Brand Branding Crisis Communications 245

Shift Communications

JULY 31, 2015

(Caution: This post contains lots of hockey references – apologies to non-sports fans). For many clients, broadcast coverage is the pinnacle of our PR efforts. For PR pros that means racking our brains for every possible angle to secure that valuable air time – both local and national. While I’m sure every pitch has a unique and interesting story to tell (at least I hope they do), the odds of success are just so small considering the strong competition you’re going up against every day.

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Interviews Pitching Sports Local 108

Sword and the Script

JULY 28, 2015

by Frank Strong. “Your company isn’t just an organization. It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.”. It seems simple enough, but corporate communications often stops with just two parts of a three-part framework – a character in pursuit of a goal.

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Storytelling Corporate Agency Company 95

Reputation Us

JULY 30, 2015

It’s been another interesting week in the city that’s proud to be weird. Greenpeace activists are currently dangling from Portland’s beautiful St. John’s Bridge, protesting arctic oil drilling. Their position blocks a ship that is carrying a Shell Oil Arctic icebreaker from leaving Portland, where it was receiving repairs at North Portland’s Swan Island.

Publicity 85

Publicity Brand Branding 85

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

JULY 25, 2015

A recent bug gave some Instagram accounts as many as 100,000 new followers. While the issue has been resolved, it has left many businesses wondering how they can build such an impressive increase in followers. Check out these six ideas to organically grow your brand’s following: 1. Stick to a Theme. Choosing a theme and sticking to it is one way to make your Instagram account a success.

Instagram 245

Instagram Storytelling Examples Creativity 245

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. A PR team has a significant amount of responsibility as far as preparation of press materials, kits and other forms of content. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps.

Media Relations 82

Media Relations Media Financial Reputation 82

Communications Conversations

JULY 30, 2015

In this edition of the Talking Points Podcast, Kevin and I are joined by Heather Rist, director of social media and content for Deluxe. We talk about emojis (yes–emojis!!!!), corporate blogging and the trend of more companies insourcing their marketing efforts. It was an energizing discussion (did I mention we talked about EMOJIS?!?!?!?) Hope you’ll take a listen.

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Small Business Social Media Corporate Trends 81

Flack's Revenge

JULY 30, 2015

The post appeared first on.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Just ask Waterhouse Public Relations , the largest public relations firm in the Tennessee Valley. “Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategis

Media 226

Media Viral Newspapers Digital PR 226

The Stalwart Blog

JULY 31, 2015

“Hey lady, call me when you got a sec. It’s about tomorrow” was the text I received at 2:46 p.m. last Thursday afternoon. Being the intern of Stalwart Communications, a dream internship for any San Diego State University PR major, I called Elizabeth in less than the requested sec. “So I was wondering what your workload is like tomorrow,” Liz said. Her tone made it obvious it didn’t matter what my workload was because she had a new agenda for me.

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Internal International Advertising Advertising 80

Waxing UnLyrical

JULY 29, 2015

Guest Post by C.A. Newberry. Every time you try to reach out, do you end up frustrated and feel like quoting “ Cool Hand Luke ?” Well, I’m sure you aren’t the first, and I can guarantee you won’t be the last. Communication in general can be a very complicated topic. Is it external? Internal? Are we reaching our audience? Did we send the right message?

Communications 77

Communications Groups Meeting Small Business 77