Deirdre Breakenridge

JUNE 8, 2016

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out profession

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Social Media Pitching How To Media 235

Onclusive

JUNE 8, 2016

In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter how you break it down, you can’t get away from the fact that certain things […].

Communications 210

Communications Publicity 210

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. But how? Madhuri Sen, owner of Ace Brand Strategist, says authenticity needs to be a priority for brands. In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening.

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Training Leadership Brand Branding 0

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview.

Media Relations 160

Media Relations Agency Media Training Training 160

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

JUNE 8, 2016

Many brands are shifting their focus from traditional marketing to digital marketing , with good reason. Recent trends are showing a decline in engagement from traditional marketing efforts and an increase in engagement on the digital marketing front. For decades, traditional marketing dominated the advertising industry but there was always a major component missing: the ability to accurately track data.

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Advertising Advertising Marketing Data 150

Cision

JUNE 7, 2016

Your brand is present on a variety of social platforms, but can it prove the impact of its posts and campaigns? Only 15 percent of marketers have proven social’s impact quantitatively. In other words, the majority of brands aren’t able to map their efforts back to business objectives. Being able to showcase earned dollars isn’t the only benefit of measuring your social strategy though.

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Data Measurement Education Strategy 199

ImPRessions - Crenshaw Communications

JUNE 7, 2016

Those working at NY public relations firms love summer as much as anyone — the weather, the abundance of events and the return of “Orange is the New Black” are just the beginning! Summer at a PR firm is also a good time to turn up the volume on fresh ideas for ongoing and new campaigns. Here are some sources of inspiration to get the juices flowing.

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Sports Television Pitching Conference 139

Reputation Us

JUNE 7, 2016

. Why I’ll Never Retire From Public Relations. By Casey Boggs. I didn’t wake up one day and say, astutely, “I will be a PR professional.” The profession somehow chose me. My schooling, natural talents and passion for communications resulted in a career that I am now besotted with daily.

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Publicity Radio Sports Reputation 89

Shift Communications

JUNE 8, 2016

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. Google Analytics is one of our go-to tools – and thankfully it’s very intuitive, making it possible for even the non-mathletes to make sense of data and accurately articulate what the information means for not only a PR program, but the cl

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Analytics Google Data Tools 87

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Cision

JUNE 7, 2016

Effective communication is universal. But with so many channels and platforms to choose from, how can you ensure your communication will be successful? Aedhmar Hynes, CEO of Text100, says you need a powerful story. No matter what platform or method of communication, a great story will always make an impact. In this interview, Aedhmar discusses the benefits of working with the C-suite, the importance of effecting positive change with communication and why better understanding your audience will l

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Groups Technology Industry Communications 177

ImPRessions - Crenshaw Communications

JUNE 6, 2016

What do clients really want from their PR agency ? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. The meeting was hosted by PROI partner agency Jackson Spalding , who tapped clients from three notable companies: Scott Williamson, VP Public Affairs & Communications of Coca-Cola North America; Betsy Talton, Director of Corporate Communications, Delta Air Lines, and Amanda Hannah, Manager, Ex

Agency 120

Agency Public Affairs Energy Resources 120

The Stalwart Blog

JUNE 7, 2016

The California primaries are taking place as I write this. Like in years past, I dutifully — and proudly — went the quarter mile down to my local polling spot first thing this morning to cast my ballot. It’s the same location every year, courtesy of a gracious and generous family in our extended neighborhood who covert their two-car garage into a place where democracy can flourish.

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Brand Branding Exercises Local 87

Beyond PR

JUNE 9, 2016

PR Newswire recently shared some tweetable tips from our award-winning marketing team. My favorite comes from Bradley H. Smith, who is responsible for marketing our IR and compliance services. His advice to “Try to entertain while you inform” is brilliant, but sometimes easier said than done. Click the above image to share Bradley’s tweetable advice.

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Creativity B2B Guidelines Energy 70

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

JUNE 9, 2016

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good.

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Pitching How To Brand Branding 172

Communications Conversations

JUNE 9, 2016

Last week, I wrote a post about the importance of networking outside the four walls of your company. Like others, I maintain this is an essential and critical strategy to bolstering your career trajectory–and to help your current company in many different ways. In the post, I wondered aloud why so many people ignore this advice. And instead, choose to stay put and rarely network, save the times when they need a network (i.e., losing a job).

How To 60

How To Meeting Sports Creativity 60

Mark My Words

JUNE 4, 2016

Muhammad Ali was a limitless divinity, touched by a tincture of madness. He was the showman beyond all showmen, conquering the decades with an all powerful chaos. When I was still in short trousers I witnessed his all consuming hype machine sweeping up all in his path. Nobody was immune to it: an intoxicating deity, an all powerful one man circus, beamed into our homes via a black and white analogue medium.

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Sports Film Brand Branding 60

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment.

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Media Relations Media Journalism Print 61

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Cision

JUNE 8, 2016

Since its debut in 2011, the Governors Ball has made a name for itself in the music industry and in the Big Apple. The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. When it started, Governors Ball had the highest attendance for any event at its original location, Governors Island. Taking note of what succeeded the first time, the festival’s producers, Founders Entertainment, moved the festival to Randall’s Island, added a second-day lin

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Local Reddit Crisis Communications Crisis 163

Communications Conversations

JUNE 6, 2016

By now, most of us have been in the following situation. “We’re revamping our web site–this is big news! Shouldn’t we write up a news release and alert the media?” “Yeah, I mean, we now have a more ‘mobile-friendly’ site–that’s news, right?” “And we completely changed our navigation and added bigger, splashier photos, too!

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Web Mobile Pitching Writing 60

PR 20/20

JUNE 9, 2016

Editor's note: This post was originally published in November 2011 and has been updated for comprehensiveness. The goal of most marketing activities is to drive leads, which will convert to new customers and grow the business. To do this effectively, however, a deep integration between marketing and sales is needed, and it starts with shared information and processes.

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Marketing System Software Case Study 54

Beyond PR

JUNE 6, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading to learn about Vanity Fair’s new mobile business vertical site, CNN’s new vice president of digital programming and other industry news. Then go behind-the-scenes of Here & There Magazine with the travel publication’s co-founders.

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Media Mobile Travel Journalism 56

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

JUNE 6, 2016

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. . “Why now?” was a common refrain among our respondents, who wrote that answering the question of why your topic is relevant today is the most important aspect a journalist

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Pitching Trends Data Industry 156

Steve Barrett on PR

JUNE 10, 2016

PRWeek's Global Power Book is a fascinating compendium of fun and serious insights from 350 of the top PR pros around the world.

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Stern + Associates

JUNE 8, 2016

It’s our mission to champion dreams and we’re helping do that, not only with our clients, but with our kids too. The post Young Minds Dream Big at Stern appeared first on Stern Strategy Group.

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Groups Strategy Agency 51

wiredPRworks

JUNE 8, 2016

It's almost here! I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career.

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Insurance Insurance Financial LinkedIn 46

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Cision

JUNE 6, 2016

Instagram has the highest engagement of any social network and has eclipsed all social networks (not named Facebook) in monthly active users. For a platform that is so successful at engagement and growth, it is shocking to imagine any need to change, but despite its success, Insta could be generating more revenue. For social platforms, THIS is the impetus for a lot of change, and Instagram is no exception.

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Instagram Handbook Mobile Facebook 150

David PR Group

JUNE 8, 2016

While researching my book about online reputation issues , I was fortunate to speak with executives from several of the top online review sites. (One site wouldn’t talk to me, but that’s another story.) Glassdoor stands out because it has brought the online review to the workplace. The folks who founded the site realized that while we may spend a few weeks a year traveling and on vacation, we spend 40-50 hours every week during the rest of the year at work.

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Company Employee Reputation Corporate 43

Stern + Associates

JUNE 7, 2016

When you draw a blank developing your marketing strategy, the simple trick of changing your perspective will spur sharp, viable marketing strategy ideas. The post Create Better Marketing Strategy Ideas With This Trick appeared first on Stern Strategy Group.

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Strategy Marketing Groups Leadership 50