Sat.Jan 03, 2015 - Fri.Jan 09, 2015

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Where is the PR Industry Heading in 2015?

Ronn Torossian

'These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.]. The post Where is the PR Industry Heading in 2015? appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Industry 304
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Have a cow, no seriously…

Onclusive

'One of my favorite go-to phrases in PR consultant-land was always: “You can’t put lipstick on a pig.” Translation: “Hey, listen buddy, if you have a crappy product, a less than stellar website, and missed the market trend by more … Continued.

Trends 300
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Ringing in the New Year with #PRStudChat’s January 21st Discussion: PR Wishes & Best Practices

Deirdre Breakenridge

'It’s t ime to ring in the New Year with #PRStudChat! On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge.

Community 292
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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

'Happy New Year! 2014 was an eventful year, especially when it came to crises of all different sizes and scales. But let’s not be fooled. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges.

Crisis 211
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Social Media Myths We Need to Squash in 2015

Polaris

'There’s a lot of social media advice floating around these days. I’m sure it would stretch to the moon and back several times, even if you wrote it all down in a teeny, tiny font. Some of it’s useful, grounded in solid marketing and business strategy. The rest of it? Meh. Here are 3 social media myths in the latter category. Social Media Myth #1: Your brand must be on Twitter.

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The Indispensible Role of Today's Public Relations Pro

PR Job Coach

'As we enter 2015, the importance of public relations today can not be underestimated. And for aspiring PR pro''s this is especially relevant to keep in mind. Public relations is essential to a functioning of society and its enterprises. Public relations is crucial in building trust with people who have a vital stake in an organization’s operations and success.

Publicity 160
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TCIP #031 – Dealing with Internet Defamation and False Online Reviews with Whitney C. Gibson

Melissa Agnes

'Welcome to episode #031 of The Crisis Intelligence Podcast, with Melissa Agnes and Whitney C. Gibson. Dealing with and removing internet defamation and other damaging content from the internet is a big challenge for countless professionals and organizations these days. In this episode of The Crisis Intelligence Podcast, Whitney C. Gibson, an attorney who specializes in internet defamation, and I discuss the challenge of dealing with internet defamation.

Crisis 203
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How to Write a PR Brief and Get the Business Results You Deserve

Polaris

'Think you don’t have time to write a PR brief ? Think again. A well-written brief that provides your PR team with the right information will actually save you time in the long-run. Don’t believe me? Consider the benefits of a written brief for a moment. When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ide

Writing 163
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Brand, Image and Logos

The Proactive Report

'Guest post by Mike Falkow, Creative Director. Even if your company name is just written in a regular font, very simple, no color, that’s still a logo. It’s a choice – and it represents you, as a company, in a visual way. It’s what your customers and stakeholders see as your brand. So it’s important enough to spend the required time and effort to create something that correctly reflects who you are.

Brand 157
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Snack on This: Smartphone Addiction

Rock the Status Quo

'This year, I tried more than ever before to truly be in the moment during the holiday season. I’m all too aware that my teenagers are about to fly the nest and I’ll be alone. I’m not scared about the word “alone,” though, since it opens the door to Carrie 2.0. I have some interesting things planned now that I can focus on my own wants and needs!

Publicity 148
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Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Shift Communications

'Let’s start 2015 with a bang! I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! My original plan for this blog post was to be a bit cheeky. Texas is so big; there are so many rich metaphorical themes I could have plumbed, from Cowboys (link to ancient Cowboy Todd posts) to Austin City Limits, to draft something cute.

Hotels 131
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What is PR? A definition for 2015

Stuart Bruce

'What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. A big part of the problem is that many people who work in PR are also confused about what PR is and think it is simply communications and publicity.

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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

Happy New Year! 2014 was an eventful year, especially when it came to crises of all different sizes and scales. But let’s not be fooled. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges.

Crisis 133
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why it pays to stay connected to your college alumni group

Communications Conversations

'Last year, I accepted a role on my alma mater’s (Winona State University’s) alumni board. I did it for a few reasons: 1) To give back, plain and simple, 2) It gives me a chance to travel a couple hours down to Winona every year (for those not living in Minny, Winona is a beautiful river town right among the bluffs), 3) I wanted to meet more Winona St. alumni–I don’t know as many people as I would like.

Groups 117
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The Future of Marketing with C.C. Chapman

Shift Communications

'Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?

Marketing 123
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Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

'On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. One could make an argument that the China decision was one of the three biggest in Google’s history up there with the acquisition of Android and Larry Page replacing Eric Schmidt as CEO. And they communicated the China news on the corporate blog. Not at a press event.

Corporate 114
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TCIP #031 – Dealing with Internet Defamation and False Online Reviews with Whitney C. Gibson

Melissa Agnes

Welcome to episode #031 of The Crisis Intelligence Podcast, with Melissa Agnes and Whitney C. Gibson. Dealing with and removing internet defamation and other damaging content from the internet is a big challenge for countless professionals and organizations these days. In this episode of The Crisis Intelligence Podcast, Whitney C. Gibson, an attorney who specializes in internet defamation, and I discuss the challenge of dealing with internet defamation.

Crisis 100
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Will first gen social media marketers start to burn out in 2015?

Communications Conversations

'Last week, blogger, author and consultant Jay Baer wrote a post about how he thinks social media jobs may be about to disappear. Good read, if you have the time. I’m not sure I’m 100 percent with Jay on this one, but it’s an interesting notion to consider. However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers.

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Holiday Healthcare Marketing: How Providers Leveraged the Season for Social Good

Shift Communications

'Another holiday season has come and gone, and once again served as the perfect time to tap into loyal supporters to help those in need. Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. They worked hard to spread awareness for their organization’s mission and raise the critical money they needed.

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Seven “PR Is Stranger Than Fiction” Predictions for 2015

Ishmael's Corner

'After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. As always, my predictions are for recreational purposes only. PR Agency Resigns from CPAP Machine Consortium. . The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the industry’s profile.

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Avoid the Noid: A Mascot that Became a PR Crisis Case Study

Sword and the Script

'The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. It also proved, in part, a useful segue in a recent Marketplace story about another mascot by a separate fast food franchise – the Domino’s Pizza Noid : In the late 1980s, the Noid was pizza’s worst enemy. He made pies arrive cold, late or crushed, with cheese stuck to the top of the box – at least that’s what Domino’s ads would have you believe.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Should you take conference calls in a coffee shop?

Communications Conversations

'As many of you know by now, I’m an independent consultant. And, I don’t have an office. I work from my home, by and large. I just have never seen the need for an office. Seems like an additional expense for no real solid reason. But, I know many independent consultants who have offices. They love them. So, to each his/her own. No judgment here.

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Communications and campaigning has to be different in 2015

Stuart Bruce

'In the UK general election fever is already dominating the news more than four months before the actual election giving the electorate (note I don’t say voters) more than long enough to get turned off and disillusioned. Yesterday’s Guardian had an article on the Conservative Party’s latest campaign debacle when it emerged its first election campaign poster “Let’s stay on the road to a stronger economy” showed not a British road, but a German road.

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The importance of internal and external communication

The Stalwart Blog

'I recently called to schedule my daughters 13-month check-up and while I was on the phone with the receptionist, I was informed that her pediatrician is moving out of state and I’d have to schedule with another doctor. I was not only caught off guard and surprised, but irritated with the way in which this news was relayed. Shouldn’t this change of been communicated to me prior to me calling to make an appointment?

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PR resolutions for 2015

Public Relations Sydney

'Welcome to 2015! As with the start of every new year there is a sense of optimism in the air and the determination to stick to all those newly made resolutions. These resolutions are usually personal but have you thought about making a resolution for your business and your PR strategy ? It’s important to reflect and assess how your PR strategy performed throughout the year, what worked and what didn’t.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Talking Points Podcast: Stop Saying Content is King

Communications Conversations

'We’re back from a short holiday hiatus–that’s right, the Talking Points Podcast is back! Hold all applause, please. In this week’s episode, we discuss internet trolls, burnout, and one interesting topic that was blogged about by Augie Ray late in Dec. In the post, Augie says “Stop saying Content is King. Start focusing on customer experience.” That sparked a good debate between Kevin and I–would love to hear your thoughts.

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Welcome Kevin Gaboury: LTPR’s New Intern

Reputation Us

'It’s the New Year and that can only mean one thing: A new intern! Please help us welcome Kevin Gaboury to our team for the winter. Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at the University of Oregon School of Journalism and Communication. […]. The post Welcome Kevin Gaboury: LTPR’s New Intern appeared first on LTPR.

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The Point of Measuring (Anything)

Waxing UnLyrical

'Why bother doing what you do? I’m not being facetious. So, seriously: why do you bother doing what you do? After all, everything has an opportunity cost. That is, whenever you decide to do something, there are other things you are deciding not to do. Right? You’re making a conscious choice to invest the bulk of your waking hours (and perhaps some of your dreaming hours as well) into a certain type of activity, at the expense of others.