Sat.Apr 16, 2016 - Fri.Apr 22, 2016

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#WhisperMoore Bench Project: Q&A With Artist & Curator, Ava Mallett

Deirdre Breakenridge

Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore. On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon , on my podcast show, Women Worldwide. After the interview, I was happy to get a tour of their beautiful campus. While walking around, one of the Moore students, Ava Mallett , who is earning her BFA degree in Fine Art, was working on her exhibit, the #WhisperMoore Bench.

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Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.

Cision

When the Coachella Valley Music & Arts Festival started in 1999, it boasted music acts like Beck, Tool and Rage Against the Machine. They were $800,000 in red after that. Fast forward 14 years to last year’s Coachella event and it’s a different story: 190,000 tickets sold resulting in $84 million , making it the world’s “highest-grossing festival,” according to Billboard.

Fashion 191
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5 Tactics For Ensuring Customer Success

Onclusive

What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth? If you put yourself in the shoes of a customer success manager (shoes I’ve filled more than once), the correct answer will be revealed… If your customers are succeeding (with your tools, support, and encouragement), then you’re succeeding too. […].

B2B 190
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Responding to Crisis

Ronn Torossian

Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the public eye, as the bad guys called in to hide or spin the truth and help brands to cover up mistakes and even illegal activities. The Real Purpose of Crisis Communications More to the truth, crisis communications help brands prepare for, endure, survive, and thrive when controvers

Crisis 163
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Capture viral behavior with strange projects

Marketwired

[By Karen Geier]. When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along.

Viral 156

More Trending

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TCIP #056 – Terrorist Attack Crisis Management with Daniel Linskey

Melissa Agnes

Welcome to episode #056 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Linskey. I recently had the honor of sitting down with Daniel Linksey, former Superintendent in Chief of the Boston Police Department, to record an episode of the Crisis Intelligence Podcast. Dan was the incident commander during the Boston Marathon Bombing. Within this podcast, Dan shares his first-hand experience of what it was like to manage the Boston Marathon Bombing crisis.

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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. Here are some of the misconceptions that shouldn’t hold anyone back who might be thinking of it as a career.

B2B 139
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Social Tools Summit Cheat Sheet

Flack's Revenge

Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). You could search the #SocialTools16 hash tag and read through the thousands of tweets – I suggest that you do, if you didn’t attend or see the live stream.

Tools 139
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Year of the Influencer

Cision

Influence — it ’ s the buzz word of 2016. Thought leaders, including myself, have it written in our Trapper Keepers with hearts around it. We love organic content because it gets better responses. Influencers make it easier to convince and convert with that organic content. But 2017 will be the year of influence, not 2016. Four months in to the year and we haven ’ t seen large brands and large campaigns leverage social influencers like we may have wished.

Groups 177
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to secure bigger budgets using coveragebooks

The Resolution Blog

So the hard work is done. You’ve pulled off the campaign and the coverage has rolled in. You want to do a similar campaign. But next time bigger and better. To get the extra budget signed off you need to showcase the campaign. You’ll need to get your boss, your bosses’ boss and your bosses’ bosses’ boss to read and engage with your report.

How To 120
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Tips for brands handling death on social media

The Stalwart Blog

These two articles caught my attention throughout the last 24 hours: Mashable "Brands awkwardly try to pay tribute to Prince". Adweek "Brands post tributes to Prince, but struggle to make them Heartfelt and Not Promotional". Death can often bring out the worst in brands, and people, on social media. I’ve been thinking about this for years. It’s obviously a sensitive subject so my opinions may be unpopular.

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Want a job in communications? Prepare by using this interview question checklist

PR Matters

The Undercover Recruiter , Europe’s leading HR and recruitment blog, published my article on the (ultimate) interview question checklist you’ll need for any job in communications. If you can answer all of these questions well, you’ll be more than prepared.

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Behind the Headlines With Alan VanderMolen

Cision

Reaching your audience with the right message can be a challenge. But for global brands, the right message may not be the same for every audience. Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target

Local 168
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Earning My APR. Worth It? Yes. And Yes, Again.

PRSay

I love PR. If you love PR, then you have to embrace continued learning. As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. My more notable PAO experiences included The New York Times, the BBC, CNN, TIME and Newsweek. I worked alongside […].

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How a guy with a 'z' at the end of his name ascended to the top in PR

Steve Barrett on PR

Cargill's Mike Fernandez used his acceptance speech at the PRSA Paladin Award Ceremony to send out a call to action to the industry on diversity.

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Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If you missed it last week — perhaps studying the latest numbers from the Department of Labor? — BuzzFeed proved what everyone has always believed in theory. If you stretch enough rubber bands across a watermelon, it will eventually succumb to the pressure in one glorious Kodak moment.

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Behind the Headlines With Glenn Boyet

Cision

Authenticity can mean the difference between connecting with your audience and losing them to a competitor. Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell.

Financial 162
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor.

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5 Social Media Trends from #SMMW16

MaccaPR

There is a place where the Starbucks coffee flows abundantly, every conversation is enlightening and your thumbs can’t possible tweet fast enough. That place is Social Media Marketing World. As a seasoned alumnus of two years (that counts as an alumnus, right?), I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions.

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Protected: 5 Things You Need To Do To Help A Journalist Out

ISEBOX

This post is password protected. To view it please enter your password below: Password: The post Protected: 5 Things You Need To Do To Help A Journalist Out appeared first on ISEBOX - Content Distribution & Tracking, Media Center, and Digital Asset Platform.

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3 Ways Journalists Use Social

Cision

Sending a pitch to a journalist without building rapport in advance almost guarantees rejection. So where should communication professionals go to connect with journalists and ensure a more positive response to their pitches? Social media. In the face of advancing technology and shifting news preferences, reporters have turned to social media to reach their audiences where they want to consume news most.

Pitching 160
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Strategic Collaboration: Creating Meaningful Connections

PRSay

As consumers, we spend little time thinking about the people behind our favorite brands. We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. After all, they are responsible for the experience we have. Plus, our loyalty reaps personal and professional […].

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What effect will the explosion of chat apps have on our ability to present and persuade?

Communications Conversations

The “chat-ification” of our culture is now completely out-of-control. More than 800 million people use Facebook messenger each month. 100 million people use Snapchat each day. And people between the ages of 18-24 send, 3,200 text messages…PER MONTH. Chatting is, without question, one of the most popular functions people use on mobile devices.

Meeting 69
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The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Guest Post by Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.]. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy.

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Free Tip Sheet! Prove the Value of Your PR Efforts

Cision

Public relations is complex, which means proving its ROI can seem like an insurmountable task. But are you making measurement more difficult than it needs to be? If you’re searching for a one-size-fits-all blueprint, you won’t get an in-depth understanding of how your individual campaigns have an impact on your brand. Go beyond vanity metrics and customize your strategy with Cision’s “ 9 Ways to Show the Value of PR.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Web Ad Blocking – is it Ethical?

PRSay

According to Econsultancy, there are today more than 144 million active ad block users around the globe. The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. It is a fast growing trend – ad blocking grew globally by 41% last year. It is estimated that publishers have lost […].

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Applying Storytelling Techniques to a Landing Page. Yes, It’s Possible!

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve written several posts on how storytelling seems to be MIA when it comes to the humble job description. Even in Silicon Valley where deviating from the status quo is support to be the status quo, virtually all companies still borrow from the same HR document called “Deadly Dull Job Descriptions.

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How to Pick the Best Stock Images for Your Message

Beyond PR

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics. Stock photos and illustrations can provide a cost-effective way to help you meet today’s creative demands, but the search for quality images can still take some time.

How To 63