Sat.Aug 08, 2015 - Fri.Aug 14, 2015

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4 Pitfalls of Brand Journalism to Avoid

Onclusive

Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.” Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

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Why Companies Should Be Training All Employees to Use Social Media

Cision

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. A guy I know posted this article about…. Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what

Training 263
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Naughty or Nice? State of Tech Brand and PR Implications

Flack's Revenge

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the Universe throw mad money around and Kool Aid drinkers build stupid things? Perhaps it is a little of both. Sadly, the second narrative is the one that seems to have taken hold in media coverage these days, especially regarding Silicon Valley.

Branding 186
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PR Measurement – New Tools and New Skills

The Proactive Report

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. It is a numbers game. That’s what gets the attention of the C-suite. How much went in, what did you achieve and what did we get in return?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. And of course, in an ideal world, your own content would rank number one in Google for all of your prized keywords and deliver armies of relevant people to your own website who do what you want them to do. But of course, we don't live in an ideal world.

SEO 146

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The Best Way to Reach Chinese Media

Flack's Revenge

This post first appeared on Fusion Forum. We have dispelled myths about how PR works in Asia , and offered tips for getting tech news covered in China. This post focuses on WeChat , a messenger app that is one of the best ways to reach Chinese media. Former Fusion PR intern Carmen Ren is from Shenzhen, China, and recently completed her Masters Degree in PR at NYU.

Media 120
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Keeping It Fresh 10 years Into A Gig

Shift Communications

The number one question I get when I turn the it over to job applicants is a variation of why I’ve stayed with SHIFT this long (I completed – gasp – 10 years this week). The short answer is it’s equal parts culture, opportunity, flexibility, mentors and team members. It’s hard not to sound like a cliché when I say the past 10 years at SHIFT have flown by.

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PR teams. Stop Dicking about & Start using Google Data. 3 Actions.

The Resolution Blog

You're a world class link builder. And you probably don’t even know it. 1. If your editorial online coverage links to your brand website you’re a world class SEO link builder. Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless.

Google 120
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More Journalists Find Social Media Helpful, Useful to Assignments

Cision

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media. But why the sudden shift from hesitation and skepticism to acceptance? As social media has expanded and developed, so too has its usefulness, especially to global communication.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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When will the emoji marketing madness stop?

Communications Conversations

Yeah, I know. Emojis are everything. I know it’s how all the Millennials of Mother Earth communicate. I know brands want to appear “hip” and “on fleek.” But haven’t we all taken this just a bit too far? I mean, Chevy created an entire news release in emojis earlier this year. A NEWS RELEASE. A tool that is typically one of the most buttoned up documents littered with corporate jargon and buzzwords used EMOJIS to communicate.

Marketing 102
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How to Choose a PR Strategy, Part 3 of 6: Chaotic environment

Shift Communications

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR environment.

Strategy 101
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Sifting Through Journalists’ Gripes and Grumbles for PR Lessons

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since I embarked on my PR adventure in 1983, everything has changed. Except one dynamic. Journalists griped about PR folks back in 1983, and they’re still griping today. To be objective, the bad behavior of a select few cultivates “the slings and arrows of outrageous fortune” (yes, I did take away a few more morsels […].

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How to Use Instagram to Tell Your Brand’s Story

Cision

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. However, marketing and PR professionals can become easily overwhelmed by the number of best practice lists published on the Internet. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing.

Instagram 255
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Shocking Beef about Feeding the Content Monster

Sword and the Script

by Frank Strong. The burger business tells us a thing or two about content marketing. We can take a spin down the main drag in most cities and towns and find a burger joint. In most cases, we’ll find two or three and often more. There was a McDonald’s that was a hot spot at the end of the strip when I was a teenager in high school. To my astonishment, there was a Burger King surrounded by blast walls when I deployed to Iraq.

Radio 97
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Navigating BlogHer as the N.K.O.T.B.

Shift Communications

These days there is a conference or convention for just about everything, from consumer electronics and comic books to niche interests such as BronyCon (if you don’t know what this is, pause now and research immediately). Amongst those many interests is the ever-popular gathering of bloggers at the 17 th annual BlogHer conference, which I attended a few months ago in New York City with a consumer tech client.

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What Happens to Journalism When It’s All About the “Bass”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Of course quality suffers. While you can find a slew of articles in which journalists lament the issue in theoretical terms, here’s an example from a major publication that makes it all too real.

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How to Make Podcasting Work for Your Brand

Cision

Podcasting is easier than you think. You don’t need tons of fancy equipment or software. In fact, you can do everything from a mobile device if you want. So why haven’t you started a podcast for your brand yet? At her recent “ How to Become a Podcasting Master ” webinar, Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , discussed the reasons why you should create a podcast for your brand and how to go about doing it.

Branding 252
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Why speaking at PR industry conferences is tougher than it looks

Communications Conversations

Earlier this week, I was at the Florida Public Relations Association Annual Conference and #SoloPR Summit in Orlando. It’s the one chance I have each year to get together with my #SoloPR compadres like Dan Farkas, Besty Decillis, Heather Whaling and Kellye Crane. The conference was one of the better run events I’ve ever attended. Really, a huge kudos to the FPRA and Kellye Crane, founder of #SoloPR Pro.

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Hey Dad? You Out There?

Shift Communications

For the first 20 years of my career the number one focus of my efforts in public relations was securing the interest of dear old mom. Mom is the purveyor of goods. Mom holds the purse strings. Mom makes the decisions for her family and influences her friends. But guess what? It is time to embrace Dad. Dad is in the game, has money to spend and he is spending it.

Agency 88
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Moral Hazard

Mark My Words

They haven’t won their four warm up games. They lost the community shield to their arch-rivals. And the start of the season was a less than spectacular draw with Swansea. Yet the only thing we’ve been talking about is José Mourinho’s spat with a doctor. In one word: result. In the week leading up to Sunday’s Man City clash –the only club incidentally, that Chelsea lost to in Mourinho’s first League victory – we haven’t been focusing on Chelsea’s lacklustre performance or the red card blow to £8m

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3 Tips to Be a Pro Podcaster

Cision

Podcasting is an alluring medium to PR pros, marketers and communicators. With the tool, you can reach a highly engaged audience that—wonder of wonders—really and truly wants to hear from your brand. They’re loyal and vocal, too, meaning they’ll share the podcast with friends, family and colleagues. What subjects make for a good podcast? Honestly, just about anything.

Software 242
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The challenges of helping C-level executives communicate with rank-and-file employees

Communications Conversations

A few weeks ago, Josh Bernoff made a post that talked about a recent communication from Satya Nadella, Microsoft’s CEO, to employees about a recent series of layoffs. If you read Bernoff’s blog with any regularity (as I do), you probably picked up on the fact that he wasn’t a big fan of the language Nadella used in the communication.

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Starting a global conversation on global public relations standards

PR Conversations

We have received an invitation from Professor Anne Gregory and Jean Valin for all readers and contributors to PRConversations to get involved in a global project defining the capabilities of proficient public relations practitioners. It’s the Global Body of Knowledge project, or GBOK for short – and your wisdom and knowledge is being sought to get this right.

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Are PRs in the entertainment business?

PR in High Definition

My name’s Charlotte and I’m an addict. Addicted to podcasts that is! One of my absolute favourite podcasts is Freakonomics – which looks at “the hidden side of everything” The latest Freakonomics episode is one of particular interest to people in public relations as it explores our motivations for following the news. It follows a previous […].

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4 Ways to Prepare for Podcasting

Cision

With one-fifth of Americans listening to podcast episodes at least once a month, brands are beginning to reach out to this loyal, highly engaged audience. Additionally, with the introduction and advancement of smartphones, podcasting has become more accessible than ever before, especially for those who are always on the go. While podcasting has been one of the slower digital communication and content mediums, that doesn’t mean it’s any easier to learn than the rest.

Film 241
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Talking Points Podcast: Will Real-Time Marketing Still be a Thing a Year From Now?

Communications Conversations

Hello from sunny Florida! Well, technically, I’m back home today–but I was in Orlando at the #SoloPR Summit and Florida Public Relations Association Conference yesterday and earlier this week. In this edition of the Talking Points Podcast, Kevin and I discuss a trend that (along with “emoji marketing”) can’t die soon enough, in my view: real-time marketing.

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#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to conne

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Overcome The Talent Gap: 7 Skills You Need To Become A Hybrid Marketer

PR 20/20

M ore than 40% of the world’s population (roughly 3 billion people) are online today , as compared to a mere 7% in 2000, according to the International Telecommunication Union. It’s no wonder the marketing industry has experienced a disruptive shift over the past few years. We have more data, more technology and more channels to engage with customers on than ever before.