Sat.Feb 07, 2015 - Fri.Feb 13, 2015

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8 Brand Voices We ? Like Whoa

Onclusive

'I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued.

Brand 289
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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

'On Tuesday, February 17, 2015 at 8:30 p.m. ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information

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The Best Way to Handle Online Trolls: Engage Versus Ignore

Polaris

'Conventional wisdom suggests the best way to deal with online trolls is to ignore them. Don’t feed the trolls, the experts say, it’s what they want and only fuels the flames, encouraging them to continue spewing their vitriolic hatred, racist commentary and/or misogynistic babble. Yet two recent victims of online trolling talked back to their attackers with positive results.

Policies 179
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Your Guide for Data Breach Crisis Communication

Melissa Agnes

Target, Home Depot, Sony and now Anthem. How many data breach hacks are you going to watch happen to others before you get your team in gear and take the necessary precautions to minimize this risk from happening to your organization? It’s true that the risk of a data breach can never be 100% eliminated (unless you go completely off the grid and back to a world of paper and wire phones), but it can be minimized and then planned for.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Google Alerts New Look & the Google/Twitter Impact on Social Signals

Rock the Status Quo

'Some exciting things happened this week! Changes came to the Google Alerts dashboard – it isn’t being discontinued after all – and Twitter signed back up with Google to have tweets indexed. Listen to today’s video to learn the deets, PR pros! Similar Posts You Might Like: Google+ Emulates Facebook With New Cover Image Submit News Story Here… 3 Crazy Simple Ways to Increase Online PR Using Google Social Media Optimization Tips – SEO for Facebook This post appe

Google 130

More Trending

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You Can’t Own a Conversation

Shift Communications

'Hashtags are everywhere. The convention began on Twitter years ago as a way to create centralized conversation topics between people that cared about the same thing but who weren’t necessarily following each other. It eventually spread to Instagram, Facebook and most major social networks. In fact, it’s so pervasive that the phrase has crept into live conversations, with people actually saying the word “hashtag” before whatever topic or phrase they’re focusing on.

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TCIP #036 – How To Conduct a Crisis Simulation with Garth Rowan

Melissa Agnes

Welcome to episode #036 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. Crisis simulations are an amazing way to test your crisis plan and strengthen your team’s crisis communication skills. I’ve been conducting crisis simulations for a few years now and the results that they bring to my clients never cease to amaze me.

Crisis 165
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Snapchat: As explained by a 42-year-old

Communications Conversations

'A couple weeks ago, I was reading an article saying Snapchat may be wildly underestimating its total number of users. I wasn’t necessarily *astounded* by the numbers. I know Snapchat is a big, bad gorilla–especially among younger audiences But, the article still made me feel out of touch a bit. I’m not a Snapchat user. I have it on my phone, but I rarely use it.

Tools 109
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Contrast as a Storytelling Technique in Business Communications

Ishmael's Corner

'In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. I think of contrast as a poor man’s failure. Several posts have highlighted the power of failure in lifting a narrative, but most companies won’t go there. When was the last time a CEO barked “OK, let’s focus on these failures in the coming quarter?”.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The State of Social Media: a new eBook from SHIFT

Shift Communications

'Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media. To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the year.

eBook 116
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Cars, Trains, Planes Hacked… A Transportation Risk That Leaves Us All Vulnerable

Melissa Agnes

Oh my goodness. I just had a conversation with a colleague after publishing a post on how to communicate in a data breach or hack crisis , and the conversation lead to a petrifying realization. If you work in the transportation and/or travel industry, this should scare the crap out of you too – otherwise, we’re all screwed. During our conversation, we discussed the growing ease at which hackers can remotely gain access to new vehicles, from their headlights to their brakes.

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3 Easy Questions that Trip Up Media Interviews

Sword and the Script

'As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Many reporters, even those associated with trade publications, are often required to publish upwards of six stories per day. Some can have even more.

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Public Relations, A Love Letter

Reputation Us

'Dear Public Relations, Okay, awkward folk-rhymes aside, I love public relations. I might be in my “honeymoon phase” with the field, having only worked in it for a bit more than a year now, but I can say it’s made quite the impression on me. In honor of Valentine’s Day, I wanted to share what I […]. The post Public Relations, A Love Letter appeared first on LTPR.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

'With unemployment nearing all-time lows, how is LinkedIn faring? Are job seekers still using the site? Does it have any relevance in the new labor environment? In a word: yes. LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. Let’s jump into the details. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram.

LinkedIn 113
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And it wasn’t even raining

Mark My Words

'Remember last year at the Oscars? “No, it wasn’t a marketing stunt”, said Samsung, who may have paid a reported £12m for its advertising “integration” but the company, it insisted, was every bit as astonished as everyone else when host Ellen De Generes’s star-studded selfie, taken during the broadcast on a Samsung smartphone, became the most retweeted message of all time.

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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

'Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. If you don’t know them, check them out, and start learning from/talking to them.

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Twin Cities PR This Week – Feb. 13

Communications Conversations

'A number of promotions in this week’s edition of Twin Cities PR This Week, which is always good to see. But, that brings up an interesting topic: What are you doing TODAY to advance your career? Have you thought about getting more involved in your professional organization (call me, if you’re interested in getting more involved with MIMA)?

Retail 79
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Death to the RFP

Shift Communications

'This post was originally posted on PR Squared. It’s been updated to reflect the most recent version of our SMNR. A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! Press Release! Die! Die! Die! ” He talked about how the press release had become a largely meaningless tool, a toothless artifact of a disconnected past. He was right.

Agency 97
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Stop and think; it might not always be worth it

The Stalwart Blog

'We live in an era where high profile personalities are more accessible than ever before. And with the proximity, which has become possible because communication has become so digitalized, can come a number of ugly interactions. Most recently, two of such instances, one by Robert Griffin III, quarterback for the Washington Redskins and another by James Dolan, owner of the New York Knicks, can clearly demonstrate when things go bad, quickly.

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Gary Vaynerchuk Shows Us Why Twitter’s New Video Feature Matters

PR 20/20

'When serial entrepreneur and CEO of VaynerMedia ( @varynermedia ) Gary Vaynerchuk ( @garyvee ) wants to learn about a new app or feature, he doesn’t just read about it. He spends the time using it.

Video 66
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Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

'A version of this post originally appeared on Spin Sucks. Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. Unfortunately, anything that could have been useful about them usually starts and ends with the title ( this post from Chris Penn is a notable exception).

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Will You Be Our Valentine?

Shift Communications

'Happy (almost) Valentine’s Day! The holiday we all love … or love to hate. Regardless of your feelings, we put together some valentines just for our fellow PR and marketing pros with the help of someecards. (Yes, they’re so bad, they’re good.). Share with your industry sweethearts – and let us hear some of your best tag lines! Amanda Grinavich.

Agency 81
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In Search of “The One” – The Idiosyncrasies of Interviewing and Dating

Stern + Associates

'Stern is always looking for terrific talent, and right now we’re actively recruiting for several open positions. With Valentine’s Day approaching, I can’t help but think how similar interviewing is continue » The post In Search of “The One” – The Idiosyncrasies of Interviewing and Dating appeared first on Stern + Associates.

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How to Integrate Visual Content into Your Marketing Campaigns

PR 20/20

'The science is in, and the case for visual content is clear: Approximately 65% of the population are visual learners. 90% of information transmitted to the brain is visual. The brain processes visual information 60,000 times faster than it does textual information. 40% of people will respond better to visual information versus plain text. Visual content is attention-grabbing, shareable and emotive.

How To 66
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My Year of Living Humorously

Solo PR Pro

'Ready to ride – I hit the Go Karts on my birthday! You are only young once, but you can stay immature indefinitely. -Ogden Nash. I had a birthday over the weekend, and though it didn’t end in a zero I sort of dreaded this one – perhaps because I’ve been feeling a bit boring lately. As Solo PR Pros, many of us work alone, so the occasional funk can happen (yes, I choose to call this a funk, rather than a mid-life you-know-what).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Being “Off the Grid” May Damage Your Online Reputation

David PR Group

'In the past year, I’ve become increasingly interested in the world of online reputation management and helping executives and other professionals to counteract negative articles, blog posts, and other troubling web content. A couple of things have caught my attention. The first is that almost everyone I speak with has a story (often a horror story) about how a friend or colleague felt victimized by negative online content.

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The Ghosts of Retail Past

Stern + Associates

'On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates.

Retail 61
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2015 Super Bowl Commercials: The Year Things Got Serious

PR 20/20

'Last week was the annual Cleveland American Marketing Association Super Bowl Ad Review event. Held every year the day after the Super Bowl, attendees start with a 16-commercial bracket. Ads are watched, discussed and voted on until we get it down to our #1 Super Bowl ad.