Getting Fired Up About Boilerplates
Bad Pitch Blog
APRIL 12, 2010
'We received the following words of wisdom from The University of Washington''s Director of News & Information, Bob Roseth: "I’ve always said that boilerplate is fine if you’re from Purdue; anywhere else it’s just empty words." OK, that read''s a bit out of context without the link to a news release in which the boilerplate is longer than the (soft) news.
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