Deirdre Breakenridge

JUNE 4, 2015

Do you remember the movie, How to Lose a Guy in 10 Days , starring Kate Hudson and Matthew McConaughey ? The character Andie Anderson, played by Hudson, is a “how to” beat writer for the magazine “Composure.” She’s challenged with writing the article, “How to Lose a Guy in 10 days.” When you’re building a relationship, with anyone, you walk a fine line of actions that create a strong bond in the beginning or steps that cause someone to exit the union quickly.

How To 274

How To Writing Twitter Consumer 274

Onclusive

JUNE 3, 2015

As a career professional, can you imagine a world without LinkedIn? It would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous. LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued.

LinkedIn 267

LinkedIn Interviews Pitching Technology 267

Cision

JUNE 1, 2015

Nearly everyone in the PR profession would agree that HARO is a phenomenal tool, but there is another oft-overlooked publicity tool that allows you to offer resources to journalists almost before they understand that there is a need. What I want to share in this piece is how basic social listening using Twitter Trends to earn media placements. It makes some intuitive sense: if people are discussing something in real time, opportunistic writers will write about these “high interest” t

Twitter 244

Twitter Trends How To Media 244

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. I develop them for clients. And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be. Sometimes they make me want to pull my hair out and weep for the state of humanity. But usually, they just make me sad.

Media 220

Media Television Video Print 220

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Flack's Revenge

JUNE 2, 2015

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Our clients often ask about how to get listed and/or favorably positioned in the vaunted Gartner Magic Quadrant.

Enterprise 179

Enterprise Trade Shows Radio Writing 179

Cision

JUNE 2, 2015

When it rains, it pours. Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Speakers, such as Daniel Pink and Sally Hogshead , provided advice seemingly designed to deliver success today and well into the future.

Content Marketing 199

Content Marketing Marketing SEO Education 199

Deirdre Breakenridge

JUNE 4, 2015

Do you remember the movie, How to Lose a Guy in 10 Days , starring Kate Hudson and Matthew McConaughey ? The character Andie Anderson, played by Hudson, is a “how to” beat writer for the magazine “Composure.” She’s challenged with writing the article, “How to Lose a Guy in 10 days.” When you’re building a relationship, with anyone, you walk a fine line of actions that create a strong bond in the beginning or steps that cause someone to exit the union quickly.

How To 150

How To Writing Twitter Consumer 150

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. There is no silver bullet. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 128

Measurement How To Financial Reputation 128

Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. While a brand name is a good place to start your search, it doesn’t guarantee success. The biggest factor for an impactful program is the people who’ll be working your business. Take the time early on to get to know the individuals, not just the firm’s principals. You won’t see much of them on your account day to day.

Reputation 127

Reputation Groups Exercises Energy 127

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Communications

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions.

Content Marketing 191

Content Marketing Data Strategy Marketing 191

Communications Conversations

JUNE 5, 2015

10 years ago, I became a parent. An event that forever altered the course of my life. Not just my personal life–my professional life, too. Because let’s face it, your professional life AFTER kids is so much different than your professional life BEFORE kids (what in God’s green earth did I do with all the free time I used to have, anyway?).

How To 123

How To Meeting Local Google 123

Melissa Agnes

MAY 31, 2015

Welcome to episode #051 of The Crisis Intelligence Podcast, with Melissa Agnes and Jeff Reeb. Jeff Reeb is the Director of the Office of Emergency Management for the County of Los Angeles. Jeff and I met after I gave my TEDx talk earlier this year. While having a conversation with Jeff about LA County’s current strategies for effective emergency management and crisis communication, we thought that it would be fun to record our conversation, as others in the field of emergency management ar

Crisis Management 133

Crisis Management Crisis Communications Crisis LinkedIn 133

Prakkypedia

MAY 31, 2015

Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? Media coverage can be an important part of your promotional plan.

Media 119

Media Television Radio Newspapers 119

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Crisis Management

Cision

JUNE 1, 2015

Martin Kihn , research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. Narrow the focus. Figure out the target first. You’re more likely to hit it if you know where to aim. Consider these six tips when implementing a PR measurement program: 1. Determine PR objectives. Objectives should align with business outcomes.

Measurement 189

Measurement Data Tools Instagram 189

Communications Conversations

JUNE 2, 2015

A few weeks ago, Hubspot made a post about why clients fire PR agencies. Lots of the reasons you thought would be on a list like that showed up: * Lack of communication. * Lack of results. * Lack of initiative. I get it. Agencies suck sometimes. But you know what, sometimes clients suck, too. Yeah, I said it. Hey, I didn’t say MY clients suck.

Employee 107

Employee Agency Corporate Internal 107

Shift Communications

JUNE 5, 2015

Last month, I had the honor of accepting the Rising Star Award from the Mayborn School of Journalism at University of North Texas. The entire evening was filled with students and professionals in the media, advertising and public relations industry. As part of the event, I hosted a small, roundtable discussion for public relations students eager to learn more about the industry.

Nonprofit 106

Nonprofit Interviews Journalism Local 106

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. It was broken when I participated in my first new-biz meeting — wicker furniture, of all things; we did not win — in 1983. It’s still broken today. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 101

Agency Real Estate Mobile LinkedIn 101

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Cision

MAY 30, 2015

Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As the digital world rapidly expands, the number of touch points increases, creating a shift in the modern customer’s experience. As a result, more data needs to be sifted and analyzed to pinpoint which efforts are succeeding and why. Don’t let the volume of data overwhelm you.

Data-Driven PR 181

Data-Driven PR Data Strategy Measurement 181

Reputation Us

JUNE 2, 2015

As previously noted on the LTPR blog, my colleague Kurt Heath and I were able to attend the PRSA Health Academy Conference this past May. The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. As an avid social media user, I found the tangible social tactics and ideas at the […]. The post A PR Treatment for the Healthcare Industry: Social Media Pt.

Healthcare 100

Healthcare Social Media Industry Conference 100

Sword and the Script

JUNE 2, 2015

by Frank Strong. I’ll never forget that new CMO. He had just moved to Virginia from San Francisco to take the top marketing job at tech start-up. California tan, cufflinks and all the “I’m from Silicon Valley” swagger he needed round it out. He also had an incredible amount of pressure. As a new CMO , he was in the hot seat to make something out of nothing, to put that start-up on the map and help it figure out how to win some customers and define a market.

Agency 97

Agency Construction Leadership Corporate 97

Shift Communications

JUNE 3, 2015

No matter where you are in your career, building your personal brand is essential for positioning yourself to stay a step ahead in today’s professional world. This includes your presence in person around the office and at networking events as well as on social media. Join us tomorrow as Kristina Norris , SHIFT’s Learning & Development Coordinator, and I take you through the ins-and-outs of personal branding.

Brand 88

Brand Branding Social Media Agency 88

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

JUNE 3, 2015

This is a guest post by Peter LaMotte , the chief of digital engagement at Levick. Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o. Is prevention of a crisis possible? Unfortunately, in today’s age of rapid information sharing, probably not. It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand.

Crisis 179

Crisis Construction Viral Reputation 179

Communications Conversations

JUNE 4, 2015

In this episode of the Talking Points Podcast, Kevin and I discuss Mary Meeker’s Internet Trends Report, KFC’s new Twitter strategy, and why everyone should throw their current crisis communications plans in the trash. SHOW NOTES – June 4, 2015. “2015 Internet Trends Report” [link]. “Advertisers are Missing Out on $25 Billion in Mobile Ads” https://www.linkedin.com/pulse/25b-opp-mobile-ads-mary-meekers-2015-internet-trends-report-wong.

Mobile 88

Mobile Crisis Communications Crisis Trends 88

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. Don Bartholomew was an amazing man, and I am very grateful that I was privileged to work with him. His legacy is a PR industry that is infinitely better, more accountable, and more professional because of his contributions. “His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts th

Measurement 80

Measurement Hotels Conference Facebook 80

Mark My Words

JUNE 4, 2015

Twin US and Swiss investigations. A fall out with UEFA‘s chief. Excoriating editorials. Calls to resign from Prince William to Rod Stewart. Major brands threatening to withdraw their sponsorship. But what really convinced Blatter to call time on his FIFA presidency? Last week it seemed like he’d managed to pull one over on America’s long-armed law and Britain’s foul-mouthed press, and cling onto power like a true Mugabe of the sporting world.

Sports 78

Sports Financial Training Brand 78

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Publicity

Cision

JUNE 5, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker. Could you imagine reporting the same thing about your PR efforts to your boss? Most can’t. Ninety-five percent of communicators say they measure their PR, including social media. That’s the good news. The bad news?

Resources 175

Resources Measurement Advertising Advertising 175

Ishmael's Corner

JUNE 2, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. It was broken when I participated in my first new-biz meeting — wicker furniture, of all things; we did not win — in 1983.

Agency 72

Agency Storytelling Meeting Communications 72

ISEBOX

JUNE 3, 2015

How SEO Impacts Public Relations in Today’s Market. On May 20, 2014, Google announced the release of Panda 4.0, an updated search algorithm intended to eliminate both lower quality and duplicate content from search results. While there is some debate over whether Google intentionally targeted press release sites , there is no doubt the impact has been felt across the newswire and public relations industry.

Google 70

Google SEO Engineering Industry 70