Onclusive
JANUARY 28, 2015
'Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued.
Deirdre Breakenridge
JANUARY 27, 2015
'A Guest Post By Keith Bowman, Senior Art Director, Tonic Design Co. Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company?
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Ronn Torossian
JANUARY 27, 2015
'Everyone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can help you become more [.]. The post Never Stop Failing to Impress appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Flack's Revenge
JANUARY 28, 2015
'Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The NY Times Op Ed Smartphones Don’t Make us Dumb challenges conventional wisdom: “…there’s little evidence that attention spans are shrinking… a significant deteri
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Rock the Status Quo
JANUARY 26, 2015
'Today’s video is about stock photography rights and common misunderstandings – do you have a hard-earned lesson to share? Similar Posts You Might Like: Is Pinterest Right For Your Brand? My Alternative to the Suddenly Expensive iStockPhoto.com Video: Using LinkedIn Company & Showcase Pages for PR This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JANUARY 26, 2015
'In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming years, the new company would expand to include, among other things, The post Mega’s New Audio and Video chat: What does it mean for Skype and related services?
Communications Conversations
JANUARY 28, 2015
'Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. This year’s list, like last year’s, is chock full of big moves. But, fewer BIG moves than I anticipated. A lot of agency folks stay put in 2014–something I didn’t see coming. With this much demand, I thought we’d see much more movement.
Shift Communications
JANUARY 29, 2015
'Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. Facebook’s user base is now larger than any nation’s population. The red line indicates their growth rate, which has stabilized in the 3% range since 2013.
Ishmael's Corner
JANUARY 27, 2015
'I hate hyperbole. But in this case, my hyperbolic headline — I do like alliteration — tells the truth. Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry. 1. Meet Max Swisher. I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview.
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Melissa Agnes
JANUARY 27, 2015
There is currently a huge divide between police officers / agencies and the communities they serve. A divide that unfortunately grew in 2014 and that I hope to see begin to bridge itself in 2015. However, even though I just said “bridge itself”, it’s important to realize that this bridging will not take place on its own. The industry needs an emergence of leadership that is seriously lacking right now.
Communications Conversations
JANUARY 26, 2015
'A recent report from the folks at Edelman last week got me thinking about how we approach and work with our colleagues on the media side. As our world has changed the last number of years, so has the media world. No big epiphany, right? But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?
Shift Communications
JANUARY 26, 2015
'Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. People tuned in weekly to hear host Sarah Koenig discuss the infamous case of high school student Hae Min Lee’s 1999 murder and the conviction of her ex-boyfriend Adnan Syed. The explosive popularity of the podcast was surprising to non-podcast listeners, but it shouldn’t have been.
Ishmael's Corner
JANUARY 25, 2015
'When Warren Buffet spoke at Columbia University, a student asked what he could do now to prepare for a career in investing. As reported in the Omaha World Herald , Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him. “Read 500 pages like this every day,” said Buffett, or words to that effect.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Melissa Agnes
JANUARY 25, 2015
Welcome to episode #034 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. As a Public Information Officer (PIO) or spokesperson for an organization, dedicating time to developing real, authentic relationships with reporters is an essential part of, not just your job, but your crisis preparedness. It’s a strategy that takes time, effort and genuine authenticity.
Communications Conversations
JANUARY 30, 2015
'Earlier this week, I made a post highlighting some of the biggest moves in PR/social media here in the Twin Cities in 2014. You may see a few familiar faces! It’s indicative of all the great talent we have here in Minnesota. Judging by the number of open positions so far in 2015, I may have to expand the list next year. Take a peek at what I’ve been seeing across the Twin Cities in terms of open positions, job changes, and events in the last couple weeks.
Shift Communications
JANUARY 28, 2015
'From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Kristina Norris , the Agency’s Learning & Development Coordinator based in our San Francisco office. Kristina gives us insight into her role and offers advice for those looking for a glimpse into the SHIFT life.
Sword and the Script
JANUARY 27, 2015
'It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion. Valuing Content Changes the Context.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Reputation Us
JANUARY 29, 2015
' The following blog post is from LTPR’s winter intern, Kevin Gaboury. Ah, Super Bowl Media Day – a time when players, fans, coaches, and the media converge before the big game in a three-ring circus of pageantry and hoopla. It serves as forum for players to publicly talk smack about their opponents and get peppered with […]. The post “I’m here so I won’t get fined” Super Bowl vs.
The Stalwart Blog
JANUARY 29, 2015
'Let me first say that I really don''t like the Patriots. I think the organization is arrogant, egotistical and pretentious. They''re also a bunch of cheats. Okay - now that I''ve channelled my inner sports radio on-air caller persona, let me say that I think the whole Deflategate story is silly. Even if New England is found to have supplied footballs that were not inflated to NFL standards, it does not excuse the Indianapolis Colts from failing to show up for the AFC Championship game.
Shift Communications
JANUARY 27, 2015
'Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?
Public Relations Sydney
JANUARY 26, 2015
'The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist. But before you start writing that email or dialling a journalist’s number, think about what it is you are pitching and how to make it appealing to the journalist.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR in High Definition
JANUARY 28, 2015
'We’ve all heard a great deal about the Internet of Things, which was recently reported to be worth an estimated $531 billion to the UK economy by 2030. While it is no doubt still extremely relevant for corporations and brands, trendwatching has picked up on a new tech trend that has been making the rounds – The Internet […]. The post Living in a more caring age – introducing the Internet of Caring Things appeared first on Firefly Communications.
Waxing UnLyrical
JANUARY 26, 2015
'Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Yes, we read them so you don’t have to… except now you do! You’re welcome. Image: infradept via Flickr, CC 2.0. 1.
Shift Communications
JANUARY 30, 2015
'Photo by Nike. Unless you live under a rock, you know that the New England Patriots won the AFC Championship and will be facing off this weekend with the Seattle Seahawks at Super Bowl 49 in sunny Glendale, AZ. With one SHIFT office smack dab in the middle of #PatriotsNation, we are obviously paying close attention to game news and media day reports.
Solo PR Pro
JANUARY 27, 2015
'Many communications consultants are confident in their abilities, except when it comes to business development –but it doesn’t have to be that way! Tomorrow (Wednesday, 1/28/15) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter ( never participated in a Twitter chat? Here’s how ). Our special guest will be Jack Vincent , sales coach and author of A Sale Is a Love Affair.
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PR Conversations
JANUARY 29, 2015
'One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. A socio-cultural turn was noted by Lee Edwards and Carrie Hodges in their 2011 book: Public Relations, Society & Culture , which presented PR as a “cultural intermediary occupation…central to economic and cultural life due to the power and influence it commands” In noting how the lifestyles of those involved in such occupations often blur w
PR 20/20
JANUARY 29, 2015
'You researched…. …you pitched …. …and, you succeeded (at landing a live broadcast interview!). This occasion warrants the happiest of dances , my friend. But hold off on busting out all of your best moves—your job isn’t over yet.
Stern + Associates
JANUARY 30, 2015
'Truth be told, I love McDonald’s. In fact, when my wife was in labor with our son, I was “forced” to eat my three squares exclusively under the warm glow of those golden arches. (The cafeteria hours never aligned with my wife’s labor patterns, but this amazing hospital had, of all things, a McDonald’s. The irony.) My life expectancy issues aside, it was a good day.
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