Sat.Jul 30, 2011 - Fri.Aug 05, 2011

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Is Your Attempt at Inclusion an Insult?

Waxing UnLyrical

Guest post by Katrina Esco. Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). Other times, despite our best intentions, we really step in it. Summer’s Eve has been in the hot seat for its talking vagina commercial series. The set of three commercials originally showed: a white woman who likes to use the product after the gym and says something about her BFFs, a Hispanic woman who has an accent and cries, “Ay-

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Public relations 2011: PR primer for (social) networking

PR Conversations

Public relations 2011: issues, insights and ideas, edited by Craig Pearce (free e-report). Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails , detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles.

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A PR Time Capsule Can Take You Back to the Future

Bad Pitch Blog

'Some PR anthropology on my part has me fascinated with William G. Werner. I’ll spare you the back story on why I’m digging. But I will note it’s required me to use something other than Google and the Interwebs to unearth information. So who’s Werner and why should you care? In 1941, he founded the PR department at Procter & Gamble. And, while Edward Bernays is considered the Father of Public Relations – even helping P&G in the 1920’s, William Werner took up where Bernays left off and he

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The Right Way to Build Your Email List

Waxing UnLyrical

Almost two years ago I went on a bit of a rant about how much I hate being added to email lists without my permission , especially by people I’ve “met&# on Twitter or while out and about at a conference. I ran a Twtpoll on this, as well as a follow-up post , and for the most part, those who participated in the admittedly unscientific poll said that, as a practice, this sucks.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Automation Debate

Waxing UnLyrical

Guest post by Thom Holland. As business leaders, we often operate in what I like to call “collected chaos”; a million different business decisions coming at you at once. Often times, to combat the chaos we look to streamline and automate any and every process that we possibly can. After all, that makes perfect sense, right? The easiest way to free up our valuable time is to automate something that consumes it.

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What Information Is Not

Waxing UnLyrical

There was a radio station we used to listen to pretty often during my morning commute. It used to proclaim at program breaks: “WXXX, where information is power.&#. The hair immediately rose on the back of my neck, and from then on hearing that phrase intoned by the bass voice had me grimacing inwardly. It’s an easily digested lie. Information of itself (in hands other than Google’s, Facebook’s, or the FBI’s) is useless.

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Baby, Get (Hump)Back – Public Relations Lessons From a Whale

Waxing UnLyrical

When was the last time you got public relations lessons from a humpback whale? This past Friday, as I was looking at various social media platforms, I came across a video that one of my Facebook friends had shared. It was a video from the Great Whale Conservancy , a program of a project (not a typo) of the Earth Island Institute (I checked them out on Charity Navigator , and they are, I think, legit).

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Weekly Roundup: From eBay to Heresy

Waxing UnLyrical

Today is July 31. You know what that means, right? We are more than halfway through 2011. Where did it go? How much progress have you made towards your annual goals? Or are you already looking ahead? While you start thinking about that, here are some posts that made me think, laugh and happy. And they run the gamut from web changes to sound bite addiction to, yes, social media “heresy.&#. 1. 5 conversion-making website changes you can make right now , by Shakirah Dawud.

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