Sat.Sep 23, 2017 - Fri.Sep 29, 2017

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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis.

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How Journalists Feel About PR Pros

Cision

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. Pew Research published an analysis of the gap between PR and journalist income , and the relative number of PR professionals to journalists (there are a lot more of the former).

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Lessons Learned Experimenting With a Structured Sabbatical

Deirdre Breakenridge

A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. Jacqueline is currently on a structured sabbatical in Europe. Americans are infamously terrible at using the paid time off they get from their jobs. Over the past fifteen years, American workers have been taking less and less vacation.

Writing 171
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Top 10 Podcasts All PR Pros Definitely Need to Hear

Prowly

Podcast listeners heard an average of five podcasts per week. But how to choose the right one to boost your PR knowledge and always stay in the loop with the latest news and updates from the industry? The post Top 10 Podcasts All PR Pros Definitely Need to Hear appeared first on Prowly Magazine.

Industry 198
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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10 Reasons to Target the Latino Market

Business Wire

Every year during Hispanic Heritage Month (September 15-October 15) we recognize the contributions made and the presence of Hispanics in the U.S. However, your PR and marketing efforts should not be focused around this one month celebration but instead should continue year round.

Marketing 150

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Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. Some of it is really basic information that should have been researched for the product or organization long before any campaign is conceived, but just because it should have been done … doesn’t mean it was. So let’s start with the basics.

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After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? When it revealed it had sold about $100,000 in targeted ads to a shady Kremlin-funded organization bent on reaching U.S. voters, I was initially skeptical about any real impact on Facebook’s reputation or its business.

Facebook 157
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Putting Brains Together: How to Run a Team Meeting Without Wasting Everyone’s Time

Prowly

Have you ever found yourself in a team meeting that’s supposed to smoothly put everyone’s heads together to conceptualize something big, something groundbreaking, but, instead, you’ve ended up getting everyone exhausted, pissed off, and mentally wandering off while the feasible outcome remained a distant dream? The post Putting Brains Together: How to Run a Team Meeting Without Wasting Everyone’s Time appeared first on Prowly Magazine.

Meeting 151
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Jay Baer Asks [VIDEO]: Is Fake News Really a Thing?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research.

Video 205
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Mistakes You Might Be Making With Media and Social Intelligence

PRSay

This post is brought to you by Zignal Labs , a proud sponsor of PRSA. Josh Ginsberg will be presenting a professional development session on Oct. 8 at PRSA’s 2017 International Conference in Boston. Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. It makes sense in a landscape where each second more than 7,700 tweets are sent, 70,500 videos are viewed on YouTube and 800 photos are posted on Instagram,

Media 135
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How Influence Works: Social Media and the Social Impact Theory

Shift Communications

The Social Impact Theory. In 1981, long before social media existed, Ohio State University psychologist Bibb Latané coined the social impact theory after conducting a series of experiments to validate his hypothesis about how influence works. Three factors make up social impact within his theory: Strength: How important is the influencing group to the target of the influence?

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5 Ways to Boost the Open Rates of Your Email Campaigns

Prowly

Open rates have long been the primary metric for measuring the effectiveness of email marketing campaigns. This comes as no surprise since they hold the key to discovering what engages your subscribers and what doesn’t. The post 5 Ways to Boost the Open Rates of Your Email Campaigns appeared first on Prowly Magazine.

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How To Get Your Crisis Communications Right The First Time

Melissa Agnes

It has taken Equifax several attempts (and CEO’s) to get their crisis communications right, following the massive data breach that has impacted more than 143 million people. What do I mean by “right”, you ask? I mean everything from their tone of care and concern, to admitting their need for improvement, to answering key stakeholder questions and concerns.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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New PR Measurement Tactics

The Proactive Report

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Although reach and impressions are important – the customer journey does start with awareness – we have to move beyond those initial numbers and look for behaviors in our audiences that happen as a result of the reach.

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Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. It sounds like good advice (who doesn’t want more reach?) but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants.

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Double Trouble: Twitter Shakes Up Its Brand Identity

PR News

I don’t drink chocolate milk too often anymore, but those rare times that I do I reach for the Fox’s U-bet. Although the maker of U-bet, Brooklyn-based H. Fox & Co., was acquired in 2016 by Westminster Foods LLC, for more than a century it was known primarily for one thing—chocolate-flavored syrup that was used… Continued. The post Double Trouble: Twitter Shakes Up Its Brand Identity appeared first on PR News Blog.

Twitter 112
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How OhioHealth increased their newsroom coverage by 889% in one year - Part 2

Presspage

While we would love to say our platform empowered OhioHealth to achieve such numbers, part of the secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom. Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Truth and the Code

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

Ethics 113
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Target for BME diversity in public relations underestimates issue

Stephen Waddington

The public relations profession should represent the public that it seeks to engage. Regional employment data suggests it has further to go than previously recognised. Analysis published by #FuturePRoof suggests that the UK public relations profession needs to work harder to tackle diversity. Karan Chadda overlaid regional employment data for the public relations industry against UK population data and concluded that for the profession to truly represent the public, 19 percent of practitioners s

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5 Ways PR Can Maximize Your Next Marketing Move

5W PR

By Alise, Associate Vice President, Beauty & Wellness. The best approach to marketing is an integrated, 360-degree view. Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Each is a 180-degree perspective falling short of its full potential. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers.

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Consumer Corner: No Client News? 4 Ways to Maintain a Reporter Relationship During a News Lull

Shift Communications

In life, you never want to be that person. That person that only reaches out when they need something, and never returns the favor. That person that only talks about themselves, and forgets to ask how the other person is doing. We all know that person and they’re the worst. So, as a public relations professional, why would you ever want to be that person with a media reporter?

Report 87
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Being Loyal Can Teach Hard Truths in a Hurry

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

Ethics 109
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Ministry of Social Affairs and Employment choses PressPage to communicate with the whole country

Presspage

This mission requires communications excellence as it involves many stakeholders divided over numerous channels. In order to streamline their digital communications and gain better insights to metrics, PressPage has been chosen as the platform of choice. The Dutch Ministry of Social Affairs and Employment has a clear mandate: to foster a socially and economically vigorous position for the Netherlands in Europe, with work and income security for everyone.

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Putting Together A Public Relations Plan

5W PR

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. Not just your customers, but who those customers are and what will ring true for them. It’s not just about getting good publicity for an effective PR plan. It’s about getting the publicity that matters to your target audience. Keeping that in mind ….

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{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips? How might our predictions go awry?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Breaking: ACH Communications launches innovative new web site

Communications Conversations

FOR IMMEDIATE RELEASE (tongue firmly planted in cheek). Arik Hanson. ACH Communications, Inc. arik@arikhanson.com. ACH Communications unveils groundbreaking new web site. New site promises to usher social media and digital marketing consultancy into the 21st century. MINNEAPOLIS, MINN.: ACH Communications, a Minneapolis-based social media and digital marketing consultancy, introduced a new, fully-featured web site to the marketing and PR world this week at www.arikhanson.com.

Web 79
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Independence: The Source of Our Integrity, Our Power and Influence

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

Ethics 90
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Media Relations Strategy: Why You Need to Chase the Beat in 2018

Stern + Associates

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. Finding the right journalist to pitch. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group.