Onclusive
FEBRUARY 29, 2016
It’s like hearing a long-distance runner turn down a plate of pasta the night before a big race or witnessing Cookie Monster refuse a plate of his favorite cookies (chocolate chip). You just can’t imagine hearing certain things from certain mouths without your world imploding in on itself. That’s why, for the sake of humor […].
Cision
MARCH 4, 2016
How we reach an audience has changed, and this election season is providing a perfect example. The differences between Donald Trump and Jeb Bush could not be more striking but take politics and personal opinion out of it for the next 500 words. Jeb Bush wouldn’t have been president even if he stayed in the race. He spent $116 million and didn ’ t win a single state.
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Ronn Torossian
MARCH 2, 2016
The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. It also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience. Cision recently responded to these changes and the growing demand from PR specialists by overhauling its dashboard.
ImPRessions - Crenshaw Communications
MARCH 1, 2016
Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Melissa Agnes
MARCH 1, 2016
Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. In other words, the way you choose to look at risk directly impacts the way you respond to risk and the way you overcome it – or not!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
FEBRUARY 29, 2016
After incredible success with all-new original content, Netflix is swinging for the fences with a nostalgia series set to resurrect one of the most popular saccharin sitcoms of the late 80s and early 90s. Remember the good ol’ days when everyone was complaining about Netflix pricing and debating the downfall of streaming video? Nope neither does anyone else.
Marketwired
MARCH 1, 2016
This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?
ImPRessions - Crenshaw Communications
MARCH 2, 2016
Like most primary-watchers, I’m tired of reading – even tired of blogging – about Donald Trump. Yet you can’t deny that the candidate has a talent for public relations. There’s one thing that separates Trump from others in the dwindling Republican field – and I don’t mean his billions, his business background, or even his hair.
Cision
FEBRUARY 29, 2016
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out.
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Ishmael's Corner
FEBRUARY 28, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists.
The Proactive Report
MARCH 1, 2016
This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how h
ImPRessions - Crenshaw Communications
MARCH 3, 2016
How well do you think you know the field of public relations ? Or at least, PR’s reputation? The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Since public perception is often shaped by what’s said by famous leaders in business, politics, and sports, here’s a quiz to test your PR acumen.
Cision
MARCH 3, 2016
Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Marketwired
MARCH 3, 2016
[By Jason Mollica]. The last ten years have seen a seismic shift in not only how business is done, but also how marketers get the word out to influencers and followers. Facebook and Twitter started the trend, with YouTube, Instagram and the like, following. As is the case, there is always something new for us to learn and utilize to help share what our clients are unveiling or how to position ourselves as thought leaders.
Rock the Status Quo
MARCH 1, 2016
Because they’re packed with so much valuable knowledge, we’re doing something new with our Twitter chats to give you a fast, easy read. We’re repurposing our favorite tweets –the smartest ones–into a short, simple “Best of #PRprochat” summary on SlideShare. There are a few tweaks and improvements still happening, but I thought I’d share one with you.
The Proactive Report
MARCH 1, 2016
This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how h
Cision
MARCH 1, 2016
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” This is both true and very difficult to quantify, which is why research on crisis communication is difficult to come by.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
MARCH 1, 2016
A lot has changed in just a few years. Not long ago, the discussion of social media and reputational risk focused internally on what the company was doing to “be social.” Today, reputational risk continues to score as one of the top risks with executives, but the c-suite conversations are beginning to shift from what […].
Rock the Status Quo
MARCH 1, 2016
Because they’re packed with so much valuable knowledge, we’re doing something new with our Twitter chats to give you a fast, easy read. We’re repurposing our favorite tweets –the smartest ones–into a short, simple “Best of #PRprochat” summary on SlideShare. There are a few tweaks and improvements still happening, but I thought I’d share one with you.
Cision
MARCH 1, 2016
With more and more people pitching reporters every day, your pitches may be falling under the radar. So how can you make reporters pay attention and respond? You need to adjust your tactics and learn “ The New Rules of Media Pitching.” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Communications Conversations
FEBRUARY 29, 2016
Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and posts I’ve read on the interwebs. Four years later, a lot has changed.
PRSay
FEBRUARY 29, 2016
Editor’s note: In celebration of Black History Month in February, PRSA invited leaders in the public relations profession to offer their views on diversity and inclusion and their ideas for achieving greater diversity in the industry. As leading PR practitioners, it is our responsibility to ensure we capture all sides of the story when pitching […].
Shift Communications
MARCH 1, 2016
I Feel the Need, the Need to Read. Clients expect us to be media experts. The only way to deliver on this is to actually ingest the news on a daily basis. When I’m interviewing a prospective candidate for a junior-PR position, my go-to question every time is “what do you read?” It’s a simple question, really, but often it’s the question that trips folks up the most.
Cision
MARCH 3, 2016
Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. Newsrooms have evolved to keep up with audiences’ needs. . Despite all this change, one thing that has largely remained the same is the working PR-journalist relationship. Two-thirds of journalists believe it has remained unchanged over the past few years.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
MARCH 4, 2016
Last Tuesday morning, I spent the first 30 minutes of my day watching a grown man ( Lee Aase of Mayo Clinic social media fame) get a colonoscopy. That’s right–I watched the whole thing on Periscope as Mayo Clinic launched the first-ever livestream of a colonoscopy. In typical Mayo Clinic fashion, the whole event was promoted and executed quite well (although, not without challenges–we’ll get to those in a minute).
The Stalwart Blog
MARCH 3, 2016
I have to say, I’m not usually a fan of following celebrities on social media, as often times I feel the things they post seem overtly promotional or just flat out disingenuous. However, there is one notable exception to that rule — Arnold Schwarzenegger. . Why? Because, the 68-year-old Terminator turned Governator, churns out pure social media gold. .
Shift Communications
FEBRUARY 29, 2016
PR practitioners must constantly create at the leading edge. What is new tends to be newsworthy. As SHIFT CEO Todd Defren has emphasized to clients throughout the years, our public relations efforts must embody at least one of these three attributes: First. Best. Only. When we build new things, we capture (however briefly) all three attributes. New is powerful.
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