Sat.Sep 27, 2014 - Fri.Oct 03, 2014

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Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

Deirdre Breakenridge

'If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? ” For me, theSkimm is an essential resource. For those of you who are curious about theSkimm and how the newsletter came to life, here’s a Q&A with theSkimm co-founders, Carly Zakin and Danielle Weisberg.

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The Power of Finding New Ways To Communicate The Same Important Message

Melissa Agnes

'Two truths: Crisis prevention is the best form of crisis management. And. “Insanity is doing the same thing over and over again and expecting different results.” – Albert Einstein. New and relatable ways to continue to be fresh and impactful. Finding a new, relatable way to communicate the same important message is a strong and intelligent communication strategy.

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The PR price of doing what needs to be done

Ronn Torossian

'When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water to the shelter. Sure, they could have tried to raise the money [.]. The post The PR price of doing what needs to be done appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Agency 191
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Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

'It’s officially fall! You know what that means? Guzzling uber-fattening pumpkin lattes at a thousand calories a pop, yes. Dusting off Halloween decorations, um hum. Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah. Loving it. But even better… fall’s arrival means it’s time to start collecting 2015 editorial calendars , if you haven’t started yet!

Wikipedia 205
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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NewCo Showcases NY Tech “In the Wild”

Flack's Revenge

'I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and tech influencer who launched Industry Standard and co-founded the Web 2.0 Summit with Tim O’Reilly) explained, they were interested in launching a new event concept and came up with NewCo, a “conference-as-festival, where inn

Web 189

More Trending

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Negativity and the Competition

Shift Communications

'With all of the recent chatter and excitement about Ello , it’s been a great opportunity to pause and consider the business model. As a review, Ello’s manifesto states that the site will not be ad-supported and will not share users’ data. Those are the two main points of its business strategy. Many are welcoming this (although a number of people are skeptical about the likelihood of that business model being sustainable and even dismissive of the founders’ effor

Data 166
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Why do PR people hate Excel so much?

Communications Conversations

'Of course, I know the answer. I know the answer because I’m one of the people who hate Excel. It is the bane of my existence. But, it’s something I need to know (and, I need to know it better), as I work with many Fortune 500 clients, and in that world, Excel and Powerpoint rule. And by rule, I mean R-U-L-E. Many PR people hate Excel because it’s all about process.

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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

'With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism.

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How The UAE and Saudi Arabia Are Doing Great Things on Social Media

Melissa Agnes

'Two weeks ago I was in Dubai presenting a 6 hour workshop on the use of social media and mobile technology for emergency management, to the GCC healthcare sector. As all of my travels around the world, the experience was enlightening and inspiring. Within my group, I had delegates from the Dubai Health Authority, Ministries of Health, the Autism Center and others.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Healthy Socialization: What Can Social Media Offer Healthcare Organizations?

Shift Communications

'When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Companies are faced with the challenge of standing out amongst the noise and finding new and authentic ways of connecting with their audiences. Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations.

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Why Ello isn’t the new Facebook (and the reason has nothing to do with technology)

Communications Conversations

'Last week, new social network Ello was all over my social streams. I mean ALL OVER them. Early adopters were handing out invites. And people were snapping them up. Hell, people were BEGGING for them. BEGGING! Lots of tire kicking I’m sure went on over the weekend. And, I’m sure we’ll see tons of posts this week about how Ello is going to be the next Facebook.

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Should your C-suite tweet? Maybe!

Stuart Bruce

'‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications. Jon Sellors, RSA Group, UK head of media relations.

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#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

'Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season! The beautiful colors, the cool air and the comfy yet fashionable sweaters and boots, what’s not to love? In case your week has been as busy as mine, below you’ll find my #CrisisRoundup of worthwhile reads, as well as what was published to The Crisis Intelligence Blog and Podcast this week.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

'The influence of journalists remains as important today as when I started in the communications business. While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched.

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PR Creative: A 7-Year History

Shift Communications

'Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

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#Bendgate Bites Into Apple’s Reputation… For a Moment

Reputation Us

'Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere. It was a record sale – ten million phones in the first weekend alone. But Apple releases are not just met with praise. Haters gonna hate. There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR.

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#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season! The beautiful colors, the cool air and the comfy yet fashionable sweaters and boots, what’s not to love? In case your week has been as busy as mine, below you’ll find my #CrisisRoundup of worthwhile reads, as well as what was published to The Crisis Intelligence Blog and Podcast this week.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Should PR Pros Sign up for Ello?

Sword and the Script

'If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster. “Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. Ello is a great example. The social network shed obscurity, scrambled to adjust to sudden growth – to the tune of a reported 45,000 requests to join an hour – and experienced

Viral 116
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A Newbie’s Guide to Working Remotely

Shift Communications

'Working remotely is a reality of today’s workforce. There are arguments for (It’s better for business!) and against (In-office culture is what powers a business!), but there is no denying that telecommuting is a thing. And it’s not going anywhere. This is a topic I’ve become passionate about because, well, I’m a remote worker. I recently relocated to San Diego (goodbye Boston winters) and was fortunate enough to keep my position at SHIFT.

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Talking Points Podcast: Why we Should Start Ignoring Millennials

Communications Conversations

'In this edition of the Talking Points Podcast, Kevin and I talk about the future of Ello (or, non-future, in my view), the CEO/rank-and-file salary gap and how it could impact PR efforts and my favorite topic: Millennials! If you haven’t read the Ad Contrarian’s post on why we should all start ignoring Millennials, take five minutes and knock that off (see below.

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The Power of Finding New Ways To Communicate The Same Important Message

Melissa Agnes

The goal is to find new and relatable ways to continue to be fresh, relevant and impactful. Finding a new, relatable way to communicate the same important message is a strong and intelligent communication strategy. I abide by this logic myself in speaking engagements, trainings and when I consult. The same thinking needs to be applied to your communications.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Fashioning a stunt

Mark My Words

'Textiles and fashion occupy a central position in the realm of material culture. Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions. Through variations of construction and patterning, cloth also has a great capacity for communication and serves as a significant site of personal and cultural identity.

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Learning By Teaching: The PR Edition

Shift Communications

'Docendo discimus. By teaching, we learn. Seneca the Younger. Penned by the Roman philosopher Seneca the Younger in the early days of the Roman Empire, it holds as true today as it did two thousand years ago. Modern psychology researchers have dubbed it the protégé effect. Yes, according to SCIENCE, you are psychologically wired to learn stuff better when you teach it.

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Why staying with the times is a must in PR

The Stalwart Blog

'The NFL sure has had it''s run of bad press. Almost all of it is self-induced. Just when you thought the dust was settling, this happened: NFL says Abdullah should not have been penalized. KANSAS CITY, Mo. (AP) - The NFL said Tuesday that Kansas City Chiefs safety Husain Abdullah should not have been penalized for unsportsmanlike conduct when he dropped to his knees in prayer after an interception.

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#SoloPR Chat Turns 5 – Join Us to Celebrate!

Solo PR Pro

'In 2009, the U.S. welcomed its first black president, we mourned the loss of the “King of Pop,” and people were talking about a crazy new TV show called the Jersey Shore. And on Twitter, we gathered a group of forward-looking early adopters for an hour of “smarts and sass,” Solo PR-style. The time has flown by, but it’s true – the #SoloPR chat on Twitter has been going strong for five years!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to use emotions to build brand loyalty with your target audience

Public Relations Sydney

'Emotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. According to www.circles.com , over 70 per cent of consumer (audience) loyalty and spending decisions are based on emotional factors.

Brand 73
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Ikea climbing wall

PR in High Definition

'Ikea is known to have revolutionised the way we buy furniture by laying out the store to take you on a journey through different rooms so you can see items in situation. To launch a new store, Ikea decided to turn this idea on its head – well, not 180 degrees but 90 degrees – […]. The post Ikea climbing wall appeared first on Firefly Communications.

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Sainsbury’s

Mark My Words

'Sainsbury’s sales strategy slip up The supermarket is exhorting staff to get shoppers to spend an extra 50p on every visit – but it accidentally made the plan public. [link].