Sat.Nov 29, 2014 - Fri.Dec 05, 2014

article thumbnail

Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

Deirdre Breakenridge

'New hashtags are surfacing every day. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags.

article thumbnail

9 Ways to Up Your PR Game

Onclusive

'Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the … Continued.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

'By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather. I mean, we live on the Gulf Coast of Florida, right in the prime hurricane zone. Yet, I hear all of the excuses – somehow, we are immune to the effects of a hurricane because of some Native American blessing or our unique geography.

article thumbnail

5 Essentials of an Effective Content Marketing Strategy

Polaris

'Content marketing is all the rage nowadays. From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

PR In China: the Latest Hits (and Misses)

Flack's Revenge

'The Daily Show. Get More: Daily Show Full Episodes , Indecision Political Humor , The Daily Show on Facebook. Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media. As I said, those who are not savvy in this area might think that China is a very buttoned down place, and that the government pulls all the strings.

More Trending

article thumbnail

TCIP #026 – The Accidental PIO with Tom Iovino

Melissa Agnes

'Welcome to episode #026 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. “People have to know you care before they care about what you have to say.” – Tom Iovino. Public information officers and crisis communicators have critically important responsibilities in difficult times. They have (or should have) excellent communication skills, strategic minds and a unique ability to work well under pressure.

article thumbnail

The Business Blogging Editorial Calendar: How to Post Like a Pro

Polaris

'Think like a publisher. Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off— are responsible for the bottom line. They make money by attracting advertisers, who pay to reach the publication’s audience.

Blogging 186
article thumbnail

The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

'After 600+ posts, I feel that I’ve honed my voice. Of course, that doesn’t mean that every post hits the mark (or even gets horse-shoe close). Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. As far as what constitutes the “best,” it’s a mashup of my subjective grade and number of views.

article thumbnail

How To Use Twitter Analytics

Shift Communications

'For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that provides insight into your activity on the platform.

Analytics 163
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

7 Steps for Preparing CASL Compliance Policies

Melissa Agnes

'Editor’s note: Last week, Maanit Zemel discussed what Canada’s Anti-Spam Legislation (CASL) is and why it matters to your business , no matter where in the world you may be located. She also mentioned that a good CASL compliance policy could go a long way in protecting you. In today’s post, Maanit provides you with the seven steps you need to take to prepare an effective CASL compliance policy.

Policies 205
article thumbnail

Blogger Outreach: 4 Questions Marketers Need To Ask Their PR Firm

Polaris

'Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant.

Policies 181
article thumbnail

Should I keep blogging?

Communications Conversations

'Two Facebook posts in the last week got me thinking: Should I really keep blogging? Does is still make sense for me? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. Then, I followed a conversation thread on a private solo PR group I’m a part of where many folks were talking about why they really don’t consider blogging a great tool in terms of new business and inbound marketing.

Blogging 144
article thumbnail

How Harry Potter Can Help Industry Pros

Shift Communications

'Anyone who knows me well knows my affinity for all things Harry Potter. Like my millions of fellow Potterheads out there, I’ve devoured the books and movies multiple times and gone as Harry – broomstick and all – on numerous Halloweens. I’ll even admit to nearly naming my dog after one of the characters. While I shamelessly reference the series on a near-everyday basis, this time of year especially reminds me of Harry Potter with the wintry weather and the movies always being released around th

Industry 147
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

7 Steps for Preparing CASL Compliance Policies

Melissa Agnes

Editor’s note: Last week, Maanit Zemel discussed what Canada’s Anti-Spam Legislation (CASL) is and why it matters to your business , no matter where in the world you may be located. She also mentioned that a good CASL compliance policy could go a long way in protecting you. In today’s post, Maanit provides you with the seven steps you need to take to prepare an effective CASL compliance policy.

Policies 100
article thumbnail

Successful Media Interviews & Body Language: What You Need To Know

Polaris

'A weak handshake. Avoiding eye contact. Sluggish posture. Body language is just as important as what you say. In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). Yet many people are unaware of their body language. Unless you’ve role-played in media or presentation training, you likely have no clue about the messages you’re communicating with your head, hands, feet a

article thumbnail

Why I believe the Page Like is completely dead

Communications Conversations

'Last week I was in lovely New Ulm, Minn., presenting to a small group on Facebook advertising. You can find the full deck here, if you’re interested. As I prepped for this presentation, I was refreshing myself with a few clients I’ve worked with in the last 2-3 years, and the Facebook ad campaigns associated with those clients. One thing they all had in common: Building the SIZE of their Facebook community by acquiring “Page Likes.” But, then I got to thinking.

Facebook 140
article thumbnail

The Future of Marketing with Tamsen Webster

Shift Communications

'Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers who are driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what is the future of marketing?

Marketing 121
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather. I mean, we live on the Gulf Coast of Florida, right in the prime hurricane zone. Yet, I hear all of the excuses – somehow, we are immune to the effects of a hurricane because of some Native American blessing or our unique geography.

article thumbnail

What I Learned from My Binge Blogging Challenge: Week 2

Polaris

'I’m halfway through my binge with a grand total of 14 posts published in 14 days. If you’re dropping in for the first time, I encourage you to read about why I decided to embark on a blogging binge and the lessons I learned in the first week. If you’re considering your own 30-day binge blogging challenge , or are curious about the benefits of intensive blogging, here are 3 more lessons learned.

Blogging 128
article thumbnail

Twin Cities PR This Week – Dec. 1

Communications Conversations

'Just back from a speaking gig up in lovely St. Cloud, Minn. today. There, I talked about Facebook advertising–specifically, a number of campaigns I’ve helped orchestrate in the last couple years. Take a peek , if you’re so inclined. Now, onto the latest job changes, promotions, events, new account wins and awards in Twin Cities PR in the last week: Changing… Congrats to James Anderson on his new gig working for Lee Odden and the gang at Top Rank Marketing!

article thumbnail

27 Things You Should Never Post on Facebook. #15 Will Amaze You!

Waxing UnLyrical

'Remember how we collectively coined the word “ barfshiner ” a while back? (Which reminds me, I still have to get it into the Urban Dictionary.) That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. I guess I’ve gotten a little more used to it, so I don’t barf quite as much… or maybe I’m just “shining” more.

Facebook 111
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

TCIP #026 – The Accidental PIO with Tom Iovino

Melissa Agnes

Welcome to episode #026 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. “People have to know you care before they care about what you have to say.” – Tom Iovino. Public information officers and crisis communicators have critically important responsibilities in difficult times. They have (or should have) excellent communication skills, strategic minds and a unique ability to work well under pressure.

article thumbnail

Festive Spin

Mark My Words

'A literary juggernaut has been born into an over ventilated echo chamber. Praise be! The publishing industry has been saved and Penguin Random House will be making hay for years to come. Or at least that’s what the headlines would have us thinking. The advance sales party have been mobilised for the festive season. Shibboleths of spin and brands everywhere are desperately vying for media attention in the hopes of making a few sales in the run up to the Christmas.

Film 90
article thumbnail

Talking Points Podcast: Black Friday Social Media Case Studies

Communications Conversations

'After a week off and a week “on location” (look at us, on location! :), Kevin and I are back at it this week (I know, you missed us, right?). The topics of conversation? Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Hope you’ll take a listen… SHOW NOTES – December 4, 2014.

article thumbnail

Three human responses to negative feedback

The Stalwart Blog

'Everything online is an invitation for conversation and that means endless opportunity to differentiate a brand when responding to feedback. It''s a chance to produce emotionally intelligent interactions that show off the company''s voice and personality. As Eric B. & Rakim would say "I know you got soul!". A new to me oldie, but goodie, comes from UK-based Bodyform where concerned citizen, Richard Neill, had to get a beat off his chest on the feminine hygiene brand''s Facebook page: Within

YouTube 84
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Will 2015 be the year wearable technology brands enter the national health debate?

PR in High Definition

'This year has been the year of wearable technology with Google Glass going on sale and health wristbands like Fitbit tipped to be one of this Christmas’ big sellers. And that’s before we have the hype juggernaut that is the Apple Watch, expected to ship next year. In the case of the Fitbit, the technology that’s […]. The post Will 2015 be the year wearable technology brands enter the national health debate?

article thumbnail

Person of the Year, 2014?

David PR Group

'Last year, I had great responses from a blog post and survey about TIME ’s Person of the Year, so I decided to revisit the topic as we start to look back on the people and events that shaped the news in 2014. My interest in this began a few years ago when my Aunt Rosie told me of a great Thanksgiving tradition: After the big meal, her family discusses who should be named TIME ‘s Person of the Year.

Groups 74
article thumbnail

Monday Roundup: Planning Mode

Waxing UnLyrical

'I know it sounds cliched, but where on earth did the year go?! Seeing as how today’s the first day of the last month of the year (brrr), I thought it would be helpful to focus today’s post on planning for next year. Because it’s smart to enter a new year – when we can start the clock again, as it were – “dressed” and ready to face it, right?