Sat.Nov 01, 2014 - Fri.Nov 07, 2014

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Getting inside the brain of Shonali Burke

Onclusive

'There are PR folks who get it; then there are PR folks who get it. Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions … Continued.

Analytics 384
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What the Electric Golf can teach you about Innovation

Ronn Torossian

'Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric. The post What the Electric Golf can teach you about Innovation appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Blogging 326
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Melissa Agnes Discusses Ebola Crisis and Jian Ghomeshi Scandal on CJAD

Melissa Agnes

'Melissa Agnes is referred to as “the official crisis manager of the Tommy Schnurmacher show”, which is Montreal’s leading morning radio talk show on CJAD. Last week, Melissa had the pleasure of chatting on air with Tommy about the Ebola crisis, the Jian Ghomeshi Scandal and the Ottawa shooting that took place last month. Listen to Melissa Agnes’s interview with Tommy Schnurmacher on CJAD.

Crisis 214
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Shannon Meehan: The Sequel

ReimaginePR

'As you may recall, we recently blogged about photographer extraordinaire, Shannon Meehan. Whether she is shooting food or architecture or all subjects in-between, we think her unique approach to digital storytelling is always amazing. Yup, we’re big fans of her work. And we were thrilled to discover that Shannon has applied for the World Nomad’s Peruvian Amazon Photography Scholarship.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Everything is Measurable in PR

Shift Communications

'One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive

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PRSA, IABC, MIMA, AdFed: What’s the right professional organization for you?

Communications Conversations

'The lines are blurring in the marketing, communications, creative and PR worlds. More so now than ever before. PR people are playing in the advertising sandbox. Advertising people are adding PR to their resumes. Interactive folks get involved with content. I mean, let’s be honest, the lines aren’t even there anymore. Screw blurring–they’ve completely disappeared!

Meeting 136
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Five Tips for Effective Campaign Communications

Reputation Us

'Do you hear that? It’s the sound of silence. I’m not talking about the classic Simon and Garfunkel song, I’m talking about the end of campaign ads. We have finally made it to post-elections. While the winning candidates or groups who supported successful measures celebrate their victory, many of us are likely just happy to […]. The post Five Tips for Effective Campaign Communications appeared first on LTPR.

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“Dear Marketing Diary,” or Why Marketers Should Keep a Journal

Shift Communications

'Many marketers and PR professionals keep a blog. But how many keep a journal? The phrase “CONTENT IS KING” has been trumpeted to one end of the Internet and back. But while creating content is easy, creating engaging content is not. Written content can pose a particular challenge, as anyone who blogs can tell you. Many a marketer has suffered the frustration of sitting down to write a blog post…. …and waiting for inspiration to strike…. …and nothing happens.

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Melissa Agnes Discusses Ebola Crisis and Jian Ghomeshi Scandal on CJAD

Melissa Agnes

Melissa Agnes is referred to as “the official crisis manager of the Tommy Schnurmacher show”, which is Montreal’s leading morning radio talk show on CJAD. Last week, Melissa had the pleasure of chatting on air with Tommy about the Ebola crisis, the Jian Ghomeshi Scandal and the Ottawa shooting that took place last month. Listen to Melissa Agnes’s interview with Tommy Schnurmacher on CJAD.

Crisis 100
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Twin Cities PR This Week – November 7, 2014

Communications Conversations

'Going to try another new kind of series today. Actually, it’s a bit of a re-imagination of a former series I had titled “Insider Conversations” where I highlighted people who had changed jobs recently, agencies who had won new accounts, and folks who had won awards. Basically, the news in our industry here in Minneapolis from the last few months.

Sports 124
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4 Creative PR Ideas for Crisis Communications

Sword and the Script

'Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

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The Recipe for a Good Kick-off Meeting

Shift Communications

'Ah, kick-off meetings. If you’ve spent a few years in PR, you’ve probably had your fair share of good and bad kick-off meetings. A good one is worth every minute spent in the room, but a poor one can feel like a waste of hours. The good news is you have the power to get what you need out of any kick-off. It’s all about setting up the right agenda and asking the right questions.

Meeting 113
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The Skewering of Rikk Wilde and His MVP Award Communications Misses Two Points

Ishmael's Corner

'It’s been a tough few days for Mr. Wilde. Since his communications in handing Madison Bumgarner the MVP trophy for the World Series and keys to a Chevy Colorado, the media has crushed Mr. Wilde (and those were the nice ones). While Mr. Wilde’s LinkedIn profile isn’t exactly enlightening, we can safely assume that when he took on the role as zone manager for GM Sales out of Louisburg, Kansas, he didn’t figure on making an appearance on Fox with millions looking on.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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We Are Never, Ever, Ever Getting Back Together!

Mark My Words

'It seems that pop’s darling of the decade has turned diva this week as it was announced that Taylor Swift had pulled her entire back catalogue of music from Spotify. Through all the initial hubub, it seems that everybody’s missed the point: this is a publicity scam, and it’s one that she’s already rehearsed. The move was practically in the DNA of 1989′s release.

Ethics 103
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Stop with the hocus pocus – employee communications is for muggles

PR Conversations

'A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. By Liam FitzPatrick, FCIPR. The first time I saw a Harry Potter film I had a strange sense of déjà vu. Where else had I seen people listening raptly to unintelligible men and women in strange outfits?

Employee 103
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Review: Measure What Matters Most – A Think With Google Guide for Marketers

Shift Communications

'Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Let’s dive into some of the sections and why we think you’ll find this book a useful read, as well as who will get the most benefit from each section.

Google 107
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Instead of lame holiday social posts, why couldn’t brands try this?

Communications Conversations

'When you think of holiday posts from brands on networks like Facebook, Twitter and Instagram, isn’t this what we’ve come to expect? I mean, really? Stock photography AND a product sell job? On the other hand, when I looked at my Facebook and Instagram feeds last Friday, they were FULL of creative, interesting and downright funny Halloween get-ups and wishes.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

'Last week, we spent two days on-site with a new client for a series of discovery meetings. (I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do.

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Media release template: Download your FREE media release template

Public Relations Sydney

'Do you have an exciting announcement to make about your company? Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. The answer is – yes! A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations.

Media 89
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Prankvertising: When Advertising and Practical Jokes Collide

Shift Communications

'Anyone who knows me well knows I love a good prank (I once waited inside a box for 20 minutes before springing out to scare a coworker). In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. I too find it strangely satisfying to get a completely candid and unforgettable reaction (i.e. freak-out) from my friends and family… and to then share that experience with everyone I know.

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Talking Points Podcast: Interviews with SocialMedia.Org’s Andy Sernovitz and Whole Foods’ Natanya Anderson

Communications Conversations

'I had the week off this week, but luckily Kevin Hunt had the opportunity to interview Andy Sernovitz of SocialMedia.Org and Natanya Anderson of Whole Foods around the topics of native advertising, digital storytelling and key rules every social media leader should keep in mind (great post by Kevin over on Linked about this ). SHOW NOTES – November 6, 2014.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Florida State Seminoles - a duality in PR

The Stalwart Blog

'I don''t know anyone in the communications arm of Florida State University''s Athletic Department, but it''s safe to say that those folks have gotta be some of the toughest PR professionals in town. Who else has to spend the very same day fielding positive stories about the Seminoles'' Number One spot atop the Associated Press Division I college football rankings at the same time working through the never ending saga of players behaving badly ?

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SEARCHLOVE

Mark My Words

'18 Speakers, Two Days…One SearchLove. Now that the excitement of SearchLove London is behind us, we thought we’d console ourselves with a few of our favourite stories and snippets from the action-packed two days. [link].

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7 Ways to Stop Wasting Money on Professional Development

Solo PR Pro

'Ongoing education is critical to success in our business, but with so many “gurus” online – from individuals to big name trade publications – peddling conferences, advice and information products, how can you be selective and avoid falling victim to mediocre professional development offerings? Independent communications consultants work hard for their money, and few of us can afford to waste any of it!

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Maybe I *should* start branding my business as an #unfinishedsneeze

Communications Conversations

'First, I want to say I typically use this blog as a way to write what I think will be interesting for you, the reader. To educate. To inspire. Usually, that’s the lens with which I write. But today, I just have to rant. I don’t do it that often. Please bear with me. A little set-up. A few weeks back, the folks at Cision asked me to lead a webinar this fall (thanks to a nice introduction from Geoff Livingston ).

Brand 79
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Monday Roundup: Rocking the Vote

Waxing UnLyrical

'Happy Monday! Did you have a tough time getting up today, what with Daylight Savings Time ending and all? Me too. Since tomorrow is Election Day here in the U.S., this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Image: Vox Efx via Flickr, CC 2.0. 1. Is social media contributing to political paralysis?

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Advice For Marketers From PayPal’s Billionaire Founder

PR 20/20

'This article was originally published on the Marketing Agency Insider blog. Peter Thiel co-founded PayPal and provided Facebook with its first outside investment. He also just wrote a book on startups called Zero to One: Notes on Startups, or How to Build the Future. Modern marketers have a lot to learn from Thiel’s entrepreneurship guide. Because really, this is a book about how to envision, shape and create the future, which is exactly what marketing technologists do.

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The Streisand Effect

Flatiron Communications

'In the last two days I noticed a couple of tweets alluding to something called “The Streisand Effect.” I wondered if this could be that warm sensation I feel when listening to Ms. Streisand’s mellifluous renditions of “People” or “On a Clear Day?” No! NYU”s Jay Rosen tweeted this: Pugnacious political blog in Ohio goes up against Advance Media in a take down threat.