Deirdre Breakenridge
NOVEMBER 11, 2014
'A Guest Post By Rebecca DeLuca. On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.
Onclusive
NOVEMBER 13, 2014
'Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check. Extra phone charger. Check. Priority boarding access? Notsomuch. But hey, we’re on a budget. From New York to San Francisco – and any city in between with a … Continued.
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ReimaginePR
NOVEMBER 13, 2014
'Nothing can hold back people determined to make a difference through the power of story. The United Way of Greater Portland gets it. They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories fro
Melissa Agnes
NOVEMBER 12, 2014
'Post by David Van. The most important thing I’ve learned in my years as a crisis management professional is that most crises are avoidable. Yet companies still gamble with their reputation. I have advised on hundreds of crises and after nearly every one the client wants to know how and/or why the crisis occurred. So after conducting many ‘post mortems’ what became very apparent is that, in most cases, the crisis that did occur could have been predicted and therefore avoided altogether, or
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Rock the Status Quo
NOVEMBER 12, 2014
'You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it. Then, adding sprinkles to your sugar-free poop cupcake, your client just asked the age-old question, “ What have you done for me in the last five minutes?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ishmael's Corner
NOVEMBER 9, 2014
'The grab bag returns. For those new to the neighborhood, these posts consist of three vignettes that caught my attention, but don’t have enough substance for a stand-alone post. Here goes —. People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed.
Melissa Agnes
NOVEMBER 9, 2014
'Welcome to episode #023 of The Crisis Intelligence Podcast, with Melissa Agnes and David Van. It takes years and continual effort to build a strong reputation, and sadly, it can take mere minutes to destroy it. Social media and the online world have heightened the reputational risk that lingers and threatens today’s organizations. On the bright side, most reputational crises can be predicted and/or mitigated ahead of time.
Shift Communications
NOVEMBER 12, 2014
'I’m constantly in awe of my coworkers. They’re some of the smartest people I know, and spending 9+ hours a day with them is a constant reminder of that. Here at SHIFT, smart isn’t one of our seven values for nothing. While we pride ourselves on our industry savvy, we also have a vested interest in what’s going on in this world. It’s not every workplace that you can be talking bylines or B2B strategy one minute and Beyoncé or Tom Brady the next – needless to say, the water cooler/kegerator conve
Communications Conversations
NOVEMBER 12, 2014
'Relatively recently, Verizon joined a number of big companies in the business of brand journalism. The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon. According to a recent WaPo article, the site will publish “thoughtful tech-focused stories that track humanity’s climb towards the new next.” It’s hardly the first brand to try brand journalism.
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Ishmael's Corner
NOVEMBER 11, 2014
'Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Coming from the world of words (WOW), we’re typically not schooled in design and the creation of visuals. But as PR increasingly manages owned media properties like blogs, we should be taking a page — taking a visual doesn’t exactly have the same ring to it — from professional publishers.
Melissa Agnes
NOVEMBER 10, 2014
'When was the last time you sat down with different members of your team or staff to identify risks that leave your organization vulnerable? When was the last time you looked at the risks you’ve already planned for and determined whether or not those risks have evolved or changed? As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable.
Shift Communications
NOVEMBER 11, 2014
'Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier.
The Stalwart Blog
NOVEMBER 10, 2014
'As companies focus on their 2015 marketing plans, it will likely entail researching potential tradeshows, reviewing editorial calendars and uncovering possible advertising opportunities. Organizations will be looking to stretch their marketing dollars and get the most bang for their buck. When it comes time to determining how funds will be allocated, I encourage businesses to keep another crucial aspect in mind that is often times overlooked when planning - professional photos.
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Mark My Words
NOVEMBER 11, 2014
'Already this week (and it’s only Monday evening!) I have witnessed the rise and fall of a feckless nobody heralded as the next big TV icon. Injected into mainstream media by TV producers in search of profit, only to be dragged violently out again when the heat (allegedly) became too hot for the sponsors to handle, the Dapper Laughs story is one we’ve heard many times before.
Melissa Agnes
NOVEMBER 12, 2014
Post by David Van. The most important thing I’ve learned in my years as a crisis management professional is that most crises are avoidable. Yet companies still gamble with their reputation. I have advised on hundreds of crises and after nearly every one the client wants to know how and/or why the crisis occurred. So after conducting many ‘post mortems’ what became very apparent is that, in most cases, the crisis that did occur could have been predicted and therefore avoided altogether, or
Shift Communications
NOVEMBER 13, 2014
'A lot of effort goes into launching a product or service. It takes hours of planning to get it right. We all know this much. But what about the “calm” before the storm? How can you use that time to drum up momentum for your launch without taking away from the big day itself? W hether you’re a start-up getting ready to introduce yourself to the industry or a well-established brand unveiling a new chapter, there are several ways to draw early interest to help bolster your launch.
Reputation Us
NOVEMBER 13, 2014
'We’re NOW accepting submissions for the 2015 Nonprofit Challenge – CLICK HERE for details The end of the year is quickly approaching and with that comes the conclusion of LTPR’s 2014 Nonprofit Challenge. But with each conclusion comes the beginning of a new opportunity and we’re very excited to discover who our 2015 nonprofit will […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Communications Conversations
NOVEMBER 13, 2014
'In this week’s edition of the Talking Points Podcast (one of our best, in my opinion), we talk about #alexfromtarget (and the seedy, internet under-belly that’s seemingly behind it), iHop and it’s new Tumblr-like approach to Twitter, Chevy’s expert handling of the #technologyandstuff issue, and I kinda rant about a post I recently read on PR Daily about outdated PR practices.
Melissa Agnes
NOVEMBER 10, 2014
When was the last time you sat down with different members of your team or staff to identify risks that leave your organization vulnerable? When was the last time you looked at the risks you’ve already planned for and determined whether or not those risks have evolved or changed? As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable.
Shift Communications
NOVEMBER 10, 2014
'Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. Wal-Mart completes one million customer transactions every hour, and with them comes 2.5 petabytes of data. That’s the equivalent of the amount of books in America’s Library of Congress… 167 times over !
PR in High Definition
NOVEMBER 12, 2014
'This year’s PRCA Awards recognised the work of Inmarsat’s communications leader for his work as spokesman for Inmarsat, dealing with the search for the tragic Malaysia Airlines flight that went missing in March. The leaders of the PR world gathered at the PRCA Awards 2014 at the Hilton Park Lane on Tuesday evening, in a […]. The post Chris McLaughlin announced winner of the PRCA’s Mark Mellor Award 2014 appeared first on Firefly Communications.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Waxing UnLyrical
NOVEMBER 14, 2014
'Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely. Why do people ask whether or not you should host your own blog?
Melissa Agnes
NOVEMBER 9, 2014
Welcome to episode #023 of The Crisis Intelligence Podcast, with Melissa Agnes and David Van. It takes years and continual effort to build a strong reputation, and sadly, it can take mere minutes to destroy it. Social media and the online world have heightened the reputational risk that lingers and threatens today’s organizations. On the bright side, most reputational crises can be predicted and/or mitigated ahead of time.
Communications Conversations
NOVEMBER 14, 2014
'As I said last week, I’m going to try something a bit new here on the blog. A regularly post that captures what’s going on in PR/social in Minneapolis/St. Paul on a weekly basis. Job opportunities, promotions, interesting case studies. Stuff like that. Here’s what’s happening this week: Changing/Promoting… Friend and MIMA board member, Holly Speath , was recently promoted to manager-interactive media and content at Polaris.
PR in High Definition
NOVEMBER 13, 2014
'Have you ever been in a pitch and had that really awkward moment when it comes to the measurement and evaluation slides? Presenters on the agency side can’t wait to move on, while client-side, people shift around rather awkwardly in their seats. Why is this? Because the PR industry has always had a real problem […]. The post High definition PR evaluation – time for a fresh approach appeared first on Firefly Communications.
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Solo PR Pro
NOVEMBER 11, 2014
'It’s hard to believe, but the holiday season is upon us! Many businesses, large and small, choose to include clients and colleagues in holiday gift giving, which means now is the time for the (sometimes dreaded) task of gift selection. Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception.
PR 20/20
NOVEMBER 12, 2014
'“ Tell the truth.”. “ Say you’re sorry.”. They’re both lessons we’ve all been taught since a very young age—yet, they’re also lessons that are often forgotten as we get older. For PR and marketing professionals, transparency and accountability are not options; they are absolutes. This means learning the art of transparent communication that addresses issues, and defuses the situation with an action plan.
Public Relations Sydney
NOVEMBER 9, 2014
'Ever wondered how a travel journalist has so much first-hand knowledge about every location you have ever wanted to visit? Chances are they have been on a familiarisation (or two). A famil or familiarisation is a PR tool designed to give select journalists the opportunity to experience a region, venue, product or package. It is conducted with the intention that a journalist will then write a favourable story about their experience.
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