Sat.Dec 23, 2017 - Fri.Dec 29, 2017

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory.

Trends 185
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Should Sandbox Learning Be The Future Of Education?

Mark My Words

Should Sandbox Learning Be The Future Of Education? by Terry Heick Two decades into the 21st century, highly-structured, formal learning environments may have run their course. If nothing else, they have a pronounced limp and awkward speech patterns that students are increasingly finding, well, academic. In many ways, the internet was the catalyst for this. […].

Education 167
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How past PR coverage will make 2018 an award winning year

The Resolution Blog

It’s new year and we want 2018 PR campaigns to be award winners. The best way to do this is by setting KPIs (key performance indicators). However if all we do in this situation is just up the KPI number slightly from the previous year then we shouldn’t expect a great deal to change. If you really want 2018 an award winning year you need to invest a little time in PR analysis.

Google 120
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How to Attract Your Ideal Customer on Instagram

Cision

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results. With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer.

Instagram 120
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 PR Trends to Watch in 2018

The Proactive Report

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. (CMI.) However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

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Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead. I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence.

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Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018

Axia PR

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018. with SnackNation Sr. Brand Experience Manager Alysse Burroni. Why is Nestle reportedly selling off their candy business? Why does “big” seem synonymous with “bad,” while artisanal is king these days? And why does every big food corporation seem to have a Silicon Valley-style venture capital arm?

Trends 81
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SHIFT Archives: The Best of Q4 2017

Shift Communications

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q4 2017 focused on data conferences, PR trends and the state of social media. . Shared Media As Defined By Marketing Experts.

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The Twitterarti hands Poundland a gift for Christmas.

Mark My Words

So the world is talking about a cheeky Poundland Elf tea bagging Barbie. Well I say the world, or at least 8.6 million Twitter users in the UK, anyway the filter bubble is frothing and jumping up and down. Perhaps we shouldn’t forget the UK population is 66+ million – by my estimate thats still a small percentage, certainly not universal outrage.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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TBWA’s Backslash unveils 2018’s “pre-trends”

Stern + Associates

Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1 and social media (didn’t ‘ya know it). Being hyper-clever, it’s a “pre-trend” report. So medication for ailments you haven’t got yet, virtual fashion for your social media selfies, influencers starting cults, “made by human” tags.

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An Exciting Year For Temkin Group Research

Axia PR

As the year winds down, it’s fun to look back and appreciate what’s been done. As you can see in the chart below, Temkin Group published a lot of interesting research in 2017. I’m very proud of what our team accomplished. We used many different research approaches (e.g., best practice interviews, company surveys, and large-scale consumer studies) to deliver insights about customer experience that shaped the thinking and actions of 1,000s of professionals around the world.

Groups 72
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Construction Starts in November Slide 12% Nationwide

Karen Freberg

Less activity reported for the month in nonresidential building and public works.

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Podcast: Why Facebook is the Safest and Best Social Media for Schools, Plus Page Tips

Ryan Foran

Gave my first podcast a go ??. Talking safety features of Facebook for schools and organizations. Our philosophy of deleting comments and some other tips and techniques for Facebook page users.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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12 Months of Content Marketing For 2018

Cision

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. You use up so much brain power coming up with ideas that you have little left to actually put toward the work! Next year, don’t let it come to that.

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3 golden rules of PR ethics in 2018

Axia PR

How to be an ethical public relations professional. Some people think of public relations professionals as manipulators of public perceptions. Sadly, some individuals view PR strategies as tools to trick people into doing something. PR professionals are often accused of distorting reality and spreading propaganda. How do you avoid ethical accusations in your PR practice?

Ethics 66
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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. It’s good to know where and how other marketers are finding success. Second, pouring over such reports is a great way to stay smart, relevant and maintain a competitive edge.

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9 Predictions for 2018

HMA Public Relations

Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. How Amazon may make getting your FBA inventory into retail shelves incredibly easy. How the internet sales tax fiasco will shake out. Subscribe: iTunes | Stitcher. (With your host Andrew Youderian of eCommerceFuel.com and Bill D’Alessandro of RebelCEO.com ).

Retail 48
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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3 Ways to Turn Weak Market Share into an Asset

Cision

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. We can become blind to other factors that influence profitability and business longevity. Perhaps more importantly, we can succumb to jealousy, failing to realize that our position as a relatively small player in the marketplace brings with

Marketing 180
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3 reasons to participate in interviews with smaller media outlets

Axia PR

Don’t shy away from smaller opportunities. We know your company, especially the CEO, wants media results. To get those results, your spokespeople must be available for interviews via email, phone and in person. At Axia Public Relations, we’ve had companies hire us and then be reluctant to participate in interviews with smaller media outlets or with reporters who have smaller roles with bigger outlets.

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20 Golden PR and Content Marketing Ideas that will Outlive 2017

Sword and the Script

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence – Lisa Cron makes a compelling case. As I understand her words, the act of reading is something greater than simulation for your mind.

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Leverage Your Brand’s Poker Face Into a Competitive Edge

Cision

While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting could ever have provided. Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on the basis of that attitude, in the hope of leading them to call bets they should

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.