Sat.Nov 26, 2016 - Fri.Dec 02, 2016

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How To Do Better Targeting on Twitter

Cision

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations. Twitter communication is transactional. The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. We are not building substantive relationships at scale.

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Debunking PR Myths One Little Lie at a Time

Onclusive

Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. As an experiment, we republished those articles with new titles […].

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Do This One 5-Minute Task To Massively Improve Your Facebook Page

Rock the Status Quo

The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Here’s why. Facebook tries to deliver relevant content, tailoring the feed of each user to see more of what they like, and less of what they aren’t interested in.

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PR’s Feel-Good Stories Of The Season

ImPRessions - Crenshaw Communications

Anyone in public relations would agree that the news stories of 2016 have been crazy. Many were vicious (think politics) many were untrue (again, think politics) and some were hopeful and encouraging. This is the time of year we prefer to focus on a few of those. Instead of looking for handouts, homeless man hands out resumes…and lands a job. This story just works on so many levels.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

More Trending

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Toyota doors open up recall notice

Ronn Torossian

Toyota recently announced a massive recall on its popular Sienna minivan. About 700,000 units are being recalled due to a defect that allows the sliding doors to open while the vehicle is in motion. At this point, the recall announcement does not include any information about whether or not anyone has been injured due to this defect, nor how the company learned of the issue.

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Our PR Holiday Wish List

ImPRessions - Crenshaw Communications

During this busy holiday time, we wanted to press pause for a moment and think of some items that would truly make a difference to those of us working in public relations. The following gifts would upgrade and improve relationships with clients and media as well. Clients with just causes. The best CSR programs grow organically from a company’s beliefs or culture.

Pitching 166
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PR Rock Stars: Life Time Fitness’ Ava Beilke

Communications Conversations

Yep, Ava Beilke is a millennial. But, she doesn’t act the part (at least, not according to stereotypes). In fact, I believe I’ve heard Ava say “I’m a grandma trapped in a millennial’s body” the last time I saw her at a Talking Points event in September. Ava is being sarcastic, but the reality is she is a hard worker, she doesn’t seek out accolades and she’s not a serial job-hopper.

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Brands Be the Content Customers Want…Not Next to It [UML]

Sword and the Script

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Content marketing is a natural and necessary progression for those that see the media and marketing landscape trends: Media is highly fractured and there are generally more opportunities with less reach; What you do with earned media today matters as much as earning the media; Att

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Preparing Clients for Media Day

The Stalwart Blog

About a year ago, our agency expanded its services to assist clients with their content marketing needs. In addition to blogging, our team got involved with creating and editing videos. One of the best ways to ensure a successful video session is to make certain everyone is on the same page. The last thing you want is to show up at a client site and have individuals unprepared and unable to participate.

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Post-Thanksgiving Humor in the Form of a Word Visual

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I suspect the recent Presidential election made for some spirited discussions around the Thanksgiving table this year. Even a slice of pie worthy of Twin Peaks — “This must be where pies go when they die” — can only go so far in bridging the political gap.

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Do This One 5-Minute Task To Massively Improve Your Facebook Page

Rock the Status Quo

The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Here’s why. Facebook tries to deliver relevant content, tailoring the feed of each user to see more of what they like, and less of what they aren’t interested in.

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Introducing Michelle Joyce, My New Director of Events!

Melissa Agnes

As you know, I speak to audiences around the globe on crisis management and creating a crisis-ready culture. Well, I have exciting news! I have recently brought Michelle Joyce on my team as my Director of Events! Michelle and her team will be managing my speaking business, booking all of my customized seminars and programs and ensuring that my clients have the best possible experience while working with me.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Top 5 Traits of Next Generation PR Agencies

Beyond PR

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. More sources for information, more savvy buyers and more sophisticated technology has made these roles a bit of a gauntlet – we must carefully navigate the obstacle course, choose the right doors, and make the right decisions to reach the outcomes we desire.

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Tips for Working on Project-Based Public Relations Clients

Shift Communications

In the public relations industry, the main objective for any agency pitching new business is to become the ‘Agency of Record.’ Commonly referred to as an AOR, agencies who win this title enter an exclusive relationship with their client – the agency agrees to refrain from doing business with any of the client’s competitors and in return the client entrusts the agency with the exclusive rights to managing their PR and communications efforts.

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Contrasting PR in the U.S. to PR in China

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. Even after spending a fair amount of time there, I still feel like a student always learning new things.

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Persuasion in PR

5W PR

Why is persuasion important? When you are trying to influence people you need to not only sell yourself but help consumers understand how your product or service will make their life easier, better, amazing? The Principle of Liking. We all want to be liked. It’s human nature to want to return favors when someone does something for us. In public relations, the favor may be handing out a hot story to a reporter or placing a press release with the right publication for a colleague.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Investor Relations Study: 1 in 4 of institutional investors use social media for research

Beyond PR

With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for investment news, IR needs to have a strategy in place to assure their voice is in the social stream – even if that strategy is using social media as a one-way newsflow of press releases. It’s an important tile in the shareholder communications mosaic.

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What is Data-Driven PR, Part 4: Hypothesizing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

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#SocialPR Spotlight: Duncan Alney

Waxing UnLyrical

I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school. Yes, that’s how long we go back! And because we graduated from school pre-internet, we lost touch. And then reconnected after 20 years – TWENTY!

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Proof: Not Quite the Holy Grail, but Damn Close

Katie Paine's Measurement Blog

Without a doubt, one of the most exciting new products I’ve seen come on the market in the last few years is Proof—the brainchild of Mark Stouse, a longtime colleague and friend. When Mark first talked to me about the idea, my initial thought was: the last thing we need is another piece of technology […]. The post Proof: Not Quite the Holy Grail, but Damn Close appeared first on Paine Publishing.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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3 Ways Working in PR is like Working for Westworld

Beyond PR

Over the weekend I was watching HBO’s Westworld and I noticed something odd. Not odd like the insanely intricate plot, the number of easter eggs that would put your local park district to shame, or anything that hinted at what crazy twist or turn the show will take next. What I noticed was working for Westworld is a lot like working in public relations.

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Super-early brand adopters show interesting uses for Snap Spectacles

Communications Conversations

As you probably know by now, a couple weeks ago Snapchat unveiled its version of the previously doomed Google Glass: Snap Spectacles. At $130 a pop, they’re much more affordable than Glass was, but equally as tough to get your hands on–only available in pop-up vending machines that Snap alerts you to on Snapchat (brilliant marketing move).

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Guest Post by Matt Press. 5.3 trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable.

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Earned Media Highlights from 2016

Shift Communications

Garnering earned media coverage that is meaningful for our clients is our number one priority as their public relations partner. Ensuring that our efforts will provide material that is helpful to our clients’ goals and bottom lines means we are constantly fine tuning and tweaking our approach to the media to keep our clients and their messages fresh and relevant.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 Content Marketing Hacks Driven by Listening

Beyond PR

Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

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How to get the media to call you

Public Relations Sydney

When thinking about how to share your expertise and opinions, do you ever think about sharing it with the media? The media is one platform you need to consider when sharing your stories and expertise to a wider audience. It can help you build a positive reputation and solid credibility for you and your brand. But […]. The post How to get the media to call you appeared first on Public Relations Sydney.

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Resolve to Improve Your Business in 2017

Solo PR Pro

This time of year finds many people considering how they can improve in the new year. We look at our personal and professional lives and reflect on the changes that we can make to help us become better versions of ourselves. In this post, we offer a few simple tips that will help solo professionals amp up the joy and results of their business in the new year.