PR Job Coach

DECEMBER 19, 2011

'You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not. You are analyzing every question and answer to grade your performance with the hope that you got a touchdown and will soon be on your second interview cycle with the offer letter close behind. Then reality sets in and you hear nothing for the next several weeks except the sound of your own criticism and an occasional heartbeat.

Interviews 140

Interviews Analysis Communications 140

Waxing UnLyrical

DECEMBER 8, 2011

Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. He is doing this because so far, at least, he’s been unsuccessful in securing funding to build a prototype for what sounds like an interesting invention in the energy field. So now he’s turning to crowd-funding.

Energy 105

Energy Community Twitter Social Media 105

Bad Pitch Blog

DECEMBER 28, 2011

'Yes, the author of Ocean Marketing''s email exchange turned meme is an idiot -- at best. But is this a public relations mistake or is this a customer service mistake? I''m dead serious. Paul has zero credibility and I''m not trying to give him any. But I also refuse to become a part of the pile on. It''s too easy and Paul''s already being fossilized by the weight of the online pile on alone.

Customer Service 69

Customer Service Marketing Wikipedia Pitching 69

Waxing UnLyrical

DECEMBER 7, 2011

Guest post by Martin Waxman. I remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. I knew what worked by doing; that is, based on success. Soon I had a proven blueprint I could apply to virtually any situation that came my way, knowing that if I stayed with it, the results would be positive.

Product Launch 97

Product Launch Social Media B2B Creativity 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

DECEMBER 28, 2011

This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 89

Pitching Interviews Comparison Writing 89

Waxing UnLyrical

DECEMBER 5, 2011

Guest post by Justin Goldsborough. Remember that Johnny Dakota “Saved by the Bell” episode? You know, the one that taught us “There’s no hope with dope.”. Thanks, NBC. The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications.

Reputation 86

Reputation Groups Social Media Education 86

Waxing UnLyrical

DECEMBER 6, 2011

Dear You, Well, this isn’t actually a letter from Jamaica, since I didn’t get online at all much (and that was only to share photos on Facebook) while we were there. After we got back,you were asking about the trip, so I figured I’d tell you a little bit about it. First, though – hello! I hope you had a good Thanksgiving (if you celebrated it), and that the last two weeks have treated you well?

Hotels 85

Hotels Transportation Travel System 85

Waxing UnLyrical

DECEMBER 21, 2011

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. I love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. It’s a cute video, albeit without much arm-shaking and leg-waggling.

Video 72

Video Retail Communications Creativity 72

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. In pursuit of something called (by the author) a “Federated Identity” for all Internet users, these online services allow users to control the data they share with businesses about their spending and surfing habits without piling on usernames and passwords.

Data 72

Data Marketing Travel Web 72

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Waxing UnLyrical

DECEMBER 22, 2011

Guest post by Harrison Kratz. Ah, the holiday season. Can you feel the excitement? Amidst all of the lights, gingerbread houses, and It’s a Wonderful Life showings, there are some amazing communities coming together to give back in their own little way to uphold what the holiday season is all about. I’ve been honored to have created and worked with an incredible community spreading across the world with Tweet Drive.

Community 68

Community Social Media Tools Media 68

Waxing UnLyrical

DECEMBER 13, 2011

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr?

Community 67

Community Measurement Analytics Trends 67

Waxing UnLyrical

DECEMBER 23, 2011

Perhaps you’ve started celebrating Hannukah, or you’re counting down the hours until Christmas Day. In the midst of your holiday cheer – which is well-deserved and much needed, would you take a moment to give a really great gift to nonprofits worldwide? All it will take is one click. I’m serious. Here’s the gen: Next year, thousands of new Internet domains will be up for grabs.

Nonprofit 66

Nonprofit Community Internal International 66

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Let me explain … The other night in a haze of nog and toddies I noticed that the table next to mine had elves – two of them. They were intense little creatures that smelt like cinnamon and cloves. I watched as they spent the night furrowing their brows at the page on their table.

Communications 66

Communications Analysis Print Meeting 66

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Waxing UnLyrical

DECEMBER 9, 2011

It’s been about a month since I started working out again (remember I had surgery in September , which meant I couldn’t do anything – literally – for about eight weeks). I g ot back on the exercise horse on Nov. 1. And since I promised to keep you up to date on how things are going on that front, here’s your next monthly update.

Exercises 65

Exercises Training Groups Measurement 65

Bad Pitch Blog

DECEMBER 5, 2011

'We have all been there. Have we ever. The figurative gas can is in your right hand and the match is in your left. With heavy heart and heavy hand you prep to splash the accelerant all over the well structured, painstakingly-built bridge. The smoke from the flaming embers stings your eyes as you triumphantly walk away from the tenuous relationship/partnerships/business venture.

Construction 63

Construction Exercises Fashion Meeting 63

Waxing UnLyrical

DECEMBER 30, 2011

I originally published this post when Fall was setting in last year. It didn’t get a lot of attention then, but it remains one of my favorites. And since “clocks and calendars” will be colliding again as 2012 sets in, I’m reposting it with a few modifications for the time of year, to give you a sense of where I come from, and where a part of me will always be.

Skype 62

Skype Google Facebook Twitter 62

Bad Pitch Blog

DECEMBER 12, 2011

'Today Bad Pitch takes aim at Google+. It is, indeed, the newest toy. But it’s not the newest technology or anything that is so amazing that it should change the game. In fact it’s just another experiment to get us hooked in. (Search for the phrase “ Google Wave Game Changer ” and you see what I mean.) PR people are not using Google+ in huge ways—and the business profiles added in are not helping PR people.

Brand 55

Brand Branding Google Facebook 55

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Waxing UnLyrical

DECEMBER 26, 2011

This post originally ran on Dec. 2, 2010. Waxing UnLyrical is on its holiday break, so we’re re-running this post since it might still be useful to you. And we hope you had a terrific holiday weekend! Are you planning to add job seeking to your list of New Year’s resolutions? I’ve been both sides of the interview table quite a bit.

Interviews 63

Interviews Creativity Course Energy 63

Waxing UnLyrical

DECEMBER 2, 2011

Guest post by Rachael Seda. I’m drinking the Port City Brewery kool-aid (or beer, rather) and I wish other small businesses would give me the same buzz. It all began on a Saturday afternoon. a friend had told me about a $5 beer tasting and tour at a relatively new brewery called Port City. Luckily for me it happens to be a hop, skip and jump from where I live, so a few friends and I decided to check it out.

Small Business 84

Small Business Social Media Twitter Facebook 84