June, 2012

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy. It’s tough to find, and when we do find it, it stays with us for a while before it goes dancing off into the sunset, leaving us to figure it out all over again.

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Are Blog Posts Better Than Press Releases?

Journalistics

Why are we still writing press releases? If press releases are part of your work life, you’ve probably asked this question once or twice in the past year (or more). Really though, press releases require a lot of time and effort to produce and distribute. There are hard costs associated with the process. And I’ll go out on a limb here and challenge the return on investment from press releases – the results tend to be pretty lackluster, even from those fancy multimedia or social news releases.

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Typos, Dirty Minds & Other SFW Topics

Bad Pitch Blog

'UPDATE: BPB Editorial Board founding member, David Parmet , has brought it to our attention that Rachael Ray''s unfortunate cover is, in fact, a hoax. But read on, the rest is legit. We''ve written about typos in the past. I''ve even written about them in my nefarious other blog. They''re at the top of our industries point and laugh list. They are link-sharing porn.

Fashion 64
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Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. I’m not saying I don’t have views on the universe, spirituality, whatever …. I just don’t believe in ghosts. So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Blogging Upstream

Waxing UnLyrical

Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream. I have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges. Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. We’re growing, and I’m convinced we’re onto something – our readers tell us all the time how much they look forward to their “daily Tootzypop” …

More Trending

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

Finally! I have a new car! It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). Social tools have helped break down barriers between people, and information sharing has become far easier and quicker. These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters.

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Using Social Media to Make People Feel Special

Waxing UnLyrical

A social media lesson from hibachi. The other evening, my husband and I tried a new Japanese restaurant that’s opened in our ‘hood. It bills itself as “hibachi steakhouse and sushi.” For anyone not familiar with “hibachi” restaurants, this is basically where several guests sit around an open cooktop, and their food is cooked in front of them (though those of you who are familiar with the concept may not have known that the type of cooktop we see in hibachi res

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Toon Time: Paid in Full

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Writing 74
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Brave New World

Waxing UnLyrical

One of the great joys in my current life as a communication professor at both Curry College (undergrad full-time) and Regis College (grad part-time) is being able to participate in the colleges’ commencement ceremonies. In my previous life as a communication professional , I would have been involved in the maddening planning/implementation process and probably wouldn’t (I know I wouldn’t!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Picking up on #measurePR (May 2012)

Waxing UnLyrical

Hi! Yes, I know your #measurePR recaps from last month are delayed. I’m really, really sorry, but you know how crazy it’s been for me lately… and right now, I’m trying really hard to do a good job of catching up. So I won’t make any more excuses, but get right to the point: 1. Here is your transcript of the May Day 2012 edition of #measurePR ; and. 2.

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When The Supremes Rang My Bell

Waxing UnLyrical

If you’ve ever wondered what my politics are, you’ve probably been kept wondering for a while. Because I don’t usually talk, or write, politics. It’s not my bag, and it’s certainly not WUL’s bag. Which makes me quite a strange duck in terms of living and working in a town that eats, breathes, and sleeps politics, doesn’t it?

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Toon Time: Balancing Act

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Writing 71
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Travel Essentials for PR Pros, Or: What’s In Your Wallet?

Waxing UnLyrical

For those of you in the U.S., we’re approaching the height of summer vacations and travel. For those of you not in the U.S., we’re approaching the height of summer vacations and travel (unless you’re in the “other” hemisphere,” in which case you’re shivering your timbers off, and Jamie Garantziotis is going to have to take care of you).

Travel 70
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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So, You’re Not a Connector?

Waxing UnLyrical

I was having a conversation with a fellow member of the communication community recently when they mentioned that a certain pro wasn’t really a connector. Now, while this was in the context of making introductions, I was a little surprised. And it started thinking a bit more about the modern communicator as a “connector.” In the “hand-shaking” sense of the word, it’s true that some communicators are more extroverted than others … and are more than comfortable meetin

Meeting 69
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Catching Up

Waxing UnLyrical

You know what’s funny about today’s post? It almost didn’t get written. Now, that’s not “laugh out loud” funny; in fact, it’s not humorous at all. Perhaps the only kind of “funny” it is, is if it made you raise an eyebrow and sarcastically smile, saying, “And how would that be different from all the other posts you haven’t written recently, Shonali?

Energy 69
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On Thought Leadership in Public Relations

Waxing UnLyrical

Guest post by Craig Pearce. Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. The priority mechanism is often mainstream media (although this is being somewhat usurped by the rise of social media).

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How Do You Like Them (Infographic) Apples?

Waxing UnLyrical

Guest post by Jim Dougherty. There’s a line in the chorus of Nicki Minaj’s song “Starships,” where she sings “hands up and touch the sky.” I know this for two reasons: #1 because it’s on the radio all the time, and. #2 because everytime Nicki Minaj sings that line my three-year-old dutifully throws her hands up.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and