May, 2011

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Membership has its Privileges – Why Joining is Essential to Staying in Touch!

PR Job Coach

'In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership does have its privileges and rewards and these days membership organizations are a quick means to building a network.

Insurance 111
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Are You a Social Media BarfShiner?

Waxing UnLyrical

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is. You won’t find a definition in any dictionary, as far as I can tell, but the word came about thanks to Jill Foster and Erica Holt who, despite never having met each other (to the best of my knowledge), came together via the comment thread on a recent question I asked via Facebook and Twitter: “ Do you secretly want to puke

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wtf PRSA? - a Friday f-bomb

Bad Pitch Blog

'Typos. They happen to all of us. We usually embed some strategically on Bad Pitch to see if anyone''s reading. No, not really. We make mistakes. Just like everyone else. Even professional societies can slip up. In this case, the typo in question (above) belongs to the Public Relations Society of America. h8r? This is NOT a pile on. It''s more to tell PRSA -- we feel your pain.

Print 62
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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. 1. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Smear Tactics: Great for BBQ, but PR? Not So Much

Waxing UnLyrical

I remember the foul quite clearly. It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans. It was early in the 3rd quarter and the hero of this tale, yours truly, had just been called for a foul, and was protesting under his breath (because I didn’t want a technical.

Privacy 95

More Trending

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BlogWorld, Here I Come (And I Need Your Help)

Waxing UnLyrical

I’m really looking forward to next week. I know, it’s still seven days away, but the thing is that I will be heading up to New York City after three years (!) to attend my first-ever BlogWorld. First. Evah! And I have absolutely no idea what to expect. I’m told it’s huge, so I suspect my head will be spinning after just a few hours of getting there.

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The Future of TweetDeck

Waxing UnLyrical

I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To be fair, that first posted on my employer’s blog.). In any case, a “what if&# scenario has become a reality with an offer ranging between $40 and $50 million. So what happens now? A lot of doom and gloom if you believe the people over at TechCrunch (they also broke the story that a deal was done between TweetDeck and Twitter on Monday).

Twitter 82
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The Social Media Vibe Theory

Waxing UnLyrical

The word vibe, first recorded in 1967, is short for vibration, according to the terse Merriam-Webster entry. But that’s not what it means, of course. The World English Dictionary describes it as “feeling or flavour of the kind specified.” It is an Americanism of which I am proud because it provides English speakers with a word we really, really needed.

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A Double Dose of #measurePR

Waxing UnLyrical

You’ve probably been wondering where the #measurePR Twitter chat recaps are. Well, once WTHashtag went down, all of us who moderate chats on a regular basis were scratching our heads a little… ‘cos where were we supposed to get the chat transcripts from? I recently started using RowFeeder and, fortunately, had set up a search for #measurepr there.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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You’re Fired. You’re Hired. It All Works Out.

Waxing UnLyrical

It’s been an interesting couple of weeks. You know how I made a big to-do about writing for BNET ? Well, that’s over. But quite recently, I was also asked to join the Socialbrite team as a contributing author and “expert.&#. Neither of these are (were) paid gigs. Both of them are (were) ego boosts, in the sense that my name would appear in places other than Waxing UnLyrical, thus possibly opening up new audiences and, yes, new clients.

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On Attracting v. Closing Business

Waxing UnLyrical

Yesterday I received an interesting email. I say “interesting&# because it resulted in my writing this post… and maybe some more will come of it. It was from a guy who was let go from him job late last year, and who is now “actively pursuing&# self-employment. To that end, he wants to pick my brain. Image: Yorick_R via Flickr, CC 2.0.

Web 77
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The Brand View When Looking For a PR Pro

Waxing UnLyrical

This is Part 1 of a two-post series. I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. (For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.).

Brand 70
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Forget Your Star Sign, Do What You’re Good At

Waxing UnLyrical

Let me start out by stating the obvious: I’m not an astrologer, nor a fortune-teller. I lived and died by horoscopes as a teen, as I imagine many of you did as well. And while I now have a healthy sense of skepticism, I do believe in the power of positive thinking, was a little spooked at how accurate a certain Tarot card reader used to be, and am a second-degree Reiki practitioner (didn’t know that about me, did you?).

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Bubble or No Bubble, We’ll Still Be Social

Waxing UnLyrical

“To a man with a hammer, everything looks like a nail.&# ~ Mark Twain. Far too much has been said on the valuations of the social web startups. With hundreds of “me-too&# of them fetching record influx of hands-on capital, a dash of cynicism is all but obvious. Ideas like Color , which wouldn’t have cleared seed-level funding a year or two back, spent $350,000 solely on buying a new domain !

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3 Things to do Before the Rapture

Waxing UnLyrical

So the world is supposed to end at 9 pm ET today? Dang. And I just installed the Tweet Old Post plugin that Ken Mueller pointed us to a few days ago (it’s awesome!). And Ken learned about it from Ingrid Abboud (who is chocolate cake with a cherry on top awesome). Here are a few things you can do to make your last hours a little more fun: 1. Gini Dietrich had a great Gin and Topics yesterday on this latest apocalypse.

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Robocall: Reverse the Favor

Waxing UnLyrical

Guest post by Shaun Dakin. Did you know that 69% of American voters received robocalls from politicians in 2010 ? That is up from 49% in 2008. There are 208 million registered voters in the United States. A lot of people get political robocalls (automated computer generated phone calls) from politicians. What if all those voters decided to return the favor by turning the tables on the politicians by robocalling the same politicians that are waking babies up from their naps and interrupting nigh

Privacy 67
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The Evolution of our Social Media Team

Waxing UnLyrical

The use of social media at our university is evolving. The number of passive observers is dropping and the number of engaged content creators is on the rise. They were always there. There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. The difference is that we are starting to find them and get them in a room together to share what they are learning with each other.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Cheetos, Don’t Mess With Chopsticks

Waxing UnLyrical

I don’t watch a lot of commercials on TV, thanks to DVR and on-demand movies. Yes, I’m sure the ad companies are just dying as I write this. But yesterday, we happened to be switching channels and we came across this now months-old Cheetos commercial. For those of you who learned to play the piano as you were young lads and lasses (or maybe old lads and lasses) the tune will be a familiar one.

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Of Royals, Dreams and Social Media

Waxing UnLyrical

Did you get up early in the morning on Friday (or stay up late) to watch the “event of the century&# aka Prince William’s wedding to (then) commoner Kate? I confess, I did. When I was quite a wee girl, I was fascinated by the hoopla surrounding the then event of the (20 th ) century … the wedding of Prince Charles to Diana Spencer.

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What’s the ROI of Training Rides?

Waxing UnLyrical

Guest post by Jackson Wightman. ROI (a.k.a. return on investment) is important. But it’s oft-derided in digital circles. If you invest $1,000 dollars in shares of a firm, you need to know what that $1,000 is doing for you. If it is not doing anything positive, you’ll move it somewhere else. The same goes for investments of time and effort. If, say, you’re an entrepreneur and you put YOUR time and effort into a Facebook page, you want to know if it’s doing something good for your business.

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Weekly Roundup: the BWE Edition

Waxing UnLyrical

I’m still in NYC , having taken a couple of days for R&R after BlogWorld. As you read this I’ll be getting ready to head back to DC. It’s been fun to see and experience Manhattan again after three years. Three years? Jeez, what have I been thinking? I can NEVER stay away from New York this long ever again! Also, I got my photo taken with Go Granny at the Network Solutions [client] booth, as you can see.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Weekly Roundup: Mother’s Day

Waxing UnLyrical

Maybe. you’re tired of Mother’s Day before it even got here. Maybe you’re not. It always seemed a little odd to me that we have special days for things and people we should be celebrating every day… like the earth, and women, and children, and veterans, and… … and mothers. But in a world that moves so fast that it’s tough to keep up , I do see the validity of dedicating special days to special events and people, even if card and flower companies are some

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The Motorola XOOM: A Revolutionary Tool

Waxing UnLyrical

XOOMing in. I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM). Going into my trial, I wanted to see if I could effectively make a tablet like the XOOM my computer. I quickly realized that wasn’t going to be the case, but that’s nothing against the XOOM.

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Weekly Roundup: Neither BarfShiners Nor Grouchiacs

Waxing UnLyrical

Well, we had some fun this past week, didn’t we? What with a ton of folk chiming in on who might or might not be a barfshiner , Ken Mueller and Heather Shinn Thomas coining the word “grouchiac&# to denote the opposite, and my little rant about Cheetos and Chopsticks (Ken called me a “whiniac&# for that, thanks, Ken), you gave me a lot of laughs, and I thank you for that.

Skype 55
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MeasurePR: The Community Edition

Waxing UnLyrical

Guest post by Jen Zingsheim. [Ed: Since I was at BlogWorld all last week and then took a much-needed couple of days for R&R, Jen Zingsheim was kind enough to guest-moderate #measurePR for me. Here's her quick recap.]. On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Thank You, Fairy GoogleMother

Waxing UnLyrical

Something strange has happened to my blog Steff Metal over the last month. It’s gone a bit crazy. I haven’t done anything different. I wrote an article about the history of the Black Death , gave some advice about what to wear to metal festivals and posted some silly metal YouTube videos. It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changi

Google 50
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What’s Behind the Smile?

Waxing UnLyrical

When I worked in downtown DC , I used to take a bus to Metro (DC’s subway system, for those not familiar with it), and then ride the train in to my workplace, usually not more than a 15-20 minute ride. As commutes go, it was fairly easy, and while I didn’t always enjoy being packed into the bus or Metro car like a sardine in a can, I did see some very interesting people.

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Tradition or Fear: Which Drives Your Marketing?

Waxing UnLyrical

Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Their marketing budget was very lean, but one line item in particular gave me the jitters.