January, 2013

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Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

'Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds. And one of the biggest obstacles job hunters face is how to present and describe themselves in simple yet compelling language. Do you know who you are? This is what is commonly known as the 30-second elevator speech, a two to three sentence verbal description of who you are, what you do and what is your value.

Chemicals 271
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The Best Three Little Words for Branding Your Business

Waxing UnLyrical

“I don’t know.” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific. You should go read it, if you haven’t already, but the gist of it is that when you don’t know what you don’t know, it’s far smarter to admit to what you don’t know rather than to pretend you do know what you don’t know.

Brand 108
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Time Editor Takes to Facebook to Shine a Light on Bad Pitches

Bad Pitch Blog

'Our Los Angeles-based friend, Serena , tipped us off to Time''s Editor-at-Large, Harry McCracken. Harry has started posting bad pitches on his Facebook page. And we''re glad. But we''re betting the agency that sent it would like to send him the above someecard. Facebook: Our Inner Dialogue.Online Social media tends to become an inner dialogus of sorts.

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Facebook: Improving Employee Communications?

Waxing UnLyrical

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation.

Employee 104

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What Playing the Oboe Taught Me About Building My Own PR Practice

Waxing UnLyrical

I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. It was through my love of music that I discovered my passion for branding, public relations, and social media. Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch.

System 93
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding. Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. Image: The IBM Curiosity Shop via Flickr, CC 2.0.

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8 Free Smartphone Apps that Earn You Money

Waxing UnLyrical

In less than five years, smartphones have completely changed the way we communicate with each other and access our information. But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? Image: Jewels Globe URL via Flickr, CC 2.0.

Mobile 86
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A New Year…School Daze and Setting Priorities

Waxing UnLyrical

I love January… especially since I’ve been teaching. Starting fresh with a new year and no major calamities to deal with… yet. Twelve exciting months waiting over the horizon. For my students, though, especially my undergrad senior Communication students at Curry College , it’s another story. A story of priorities. As Scarlet O’Hara plaintively asked Rhett Butler in “ Gone with the Wind ” as he was walking out the door for the last time … “ W here shall I go, what shall I do?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Stop, Look and Listen

Waxing UnLyrical

I don’t know if it’s acceptable to wish you a Happy New Year when we’re two weeks into 2013, but seeing as how I haven’t talked to you in 2013, I think it is. So Happy New Year! Is it a good one so far? You’ll recall that before we left 2012, I told you I was going to India for a long overdue trip home. Well, we had a wonderful time catching up with family, friends and high school buddies (my class’ 25th reunion!).

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#measurePR: Measuring the Networked Nonprofit with Beth Kanter

Waxing UnLyrical

Seeing as how Katie Paine helped us kick off the 2013 #measurePR season … … and seeing as how she and Beth Kanter recently co-authored a book – Measuring the Networked Nonprofit – on how nonprofits can use data to change the world… … I thought it only fitting that Beth help us continue the conversation – if she were free.

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Count What Counts: #measurePR Words to Live By

Waxing UnLyrical

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.