Onclusive

DECEMBER 22, 2017

“I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s clients and advertisers.

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Interviews Strategy Content Marketing Advertising 294

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in th

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Pitching Software Construction Writing 298

Deirdre Breakenridge

DECEMBER 18, 2017

A Guest Post by Sedale McCall, Digital Communications Specialist. The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist. It’s even more difficult to know what features are most relevant to you and your company. Is Instagram’s new Direct App something you should be concerned with?

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Ronn Torossian

DECEMBER 4, 2017

There’s getting out ahead of a story, and then there’s creating a negative narrative that might not otherwise exist. Longtime TV newsman Geraldo Rivera was on Twitter recently, apologizing for a book that’s been out for more than 25 years. Apologizing for a book even though no one is really asking him to, and that’s creating some awkward possibilities for the media star.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

There are now five PR people for every working journalist. This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. But as evidence that sources of objective news are shrinking, it’s not a healthy sign for either industry. What’s more alarming are indications that journalism is under siege for its role in democracy.

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Onclusive

DECEMBER 6, 2017

Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC , 72 percent termed it a “business advantage.

Strategy 294

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Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. Welcome to the content calendar. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone.

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Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps.

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Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media. But maybe it's OK to dream big in this constantly changing media landscape. To find out, Business Wire Hong Kong invited two renowned journalists from the Associated Press and CNBC International to speak to a sold out and inquisitive audi

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

What can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory.

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Trends Storytelling Corporate Leadership 185

Ronn Torossian

DECEMBER 18, 2017

The 2017-18 NBA season is well underway, and the league is still looking for ways to bring back the glory days when massive international stars turned professional basketball into a cash cow and even an agent of international relations. In those days, the NBA All-Star Game and its day-before draw, the Slam Dunk Contest, were must-see TV for countless basketball fans across the globe.

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Prowly

DECEMBER 6, 2017

Luckily, technology along with PR are moving forward, and you may choose from a whole range of different tools to help you make your work more efficient—so, after hours, you can move on to doing whatever relaxes you. The post Top 10 PR Tools to Help You Get Things Done and Take it Easy appeared first on Prowly Magazine.

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Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the four key elements to write a press release that converts: The news announcement.

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Writing How To Infographics Pinterest 293

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Deirdre Breakenridge

DECEMBER 5, 2017

A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Consistent with this advice Redmond and Trager (1998) wrote, “Doing a good job is not enough.

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Internal International Ethics Journalism 208

Mark My Words

DECEMBER 29, 2017

Should Sandbox Learning Be The Future Of Education? by Terry Heick Two decades into the 21st century, highly-structured, formal learning environments may have run their course. If nothing else, they have a pronounced limp and awkward speech patterns that students are increasingly finding, well, academic. In many ways, the internet was the catalyst for this. […].

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Education Course 167

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In the ebb and flow of work, we like to incorporate music. The right songs help elevate the mood when the work is stressful, or celebrate great achievements when peaks are attained.

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Ronn Torossian

DECEMBER 11, 2017

He spent most of his adult career treating the elite athletes of the US Olympic Gymnastics team, now it appears physician Larry Nassar will spend the rest of his life in prison. Nassar, who has been accused by several former US Olympic athletes of sexual abuse, was sentenced to 60 years in prison for being caught in possession of thousands of images of child pornography.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Prowly

DECEMBER 30, 2017

This was one hell of a year for Prowly Magazine! We have published more than 110 specialist articles, received over a few dozen chunky comments, launched a Polish version of our blog, kicked off our educational project, and released 10 e-books on different aspects of PR as part of our Prowly Academy. First and foremost, […] The post A Year of Great Content in Review: 19 Best Pieces by Prowly Magazine Contributors in 2017 appeared first on Prowly Magazine.

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Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? . You can start with a site like HARO , which sends out several earned media opportunities each day.

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How To Media Pitching Creativity 279

Deirdre Breakenridge

DECEMBER 13, 2017

As we wrap up another college semester and head toward the New Year, educators will reflect on Fall 2017, evaluating their classroom activities, interactions with students and what methods of teaching were the most favorable. In the spirit of connecting students, teachers and pros and with a goal to enhance professional development, #PRStudChat invites its community members to join a Twitter chat on December 21st at 12:00 p.m.

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How To Education Community Twitter 177

Flack's Revenge

DECEMBER 21, 2017

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of all the articles slamming the tech industry, and painting it with the same brush. Here are some recent headlines, and excerpts: . NY Times : How Evil Is Tech?

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Next steps include a face-to-face meeting, a formal proposal and substantive follow-up conversations.

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Ronn Torossian

DECEMBER 11, 2017

When he was cast as the renegade Storm Trooper “Finn” in Star Wars: The Force Awakens, John Boyega was a relative stranger to movie fans. Now, as one of the next generation of Star Wars heroes, his “Finn” is playing alongside timeless characters like Han Solo and Luke Skywalker. But, in many ways, the superstardom he now carries still hasn’t quite set in.

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Prowly

DECEMBER 11, 2017

Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018? These guys know already: The post PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

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Marketing 162

Cision

DECEMBER 26, 2017

While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting could ever have provided. Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on the basis of that attitude, in the hope of leading them to call bets they should

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The Big Picture. If there’s one theme that unifies all the trends, it’s acceleration.

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Trends Publicity SEO Advertising 161

PRSay

DECEMBER 15, 2017

Do you feel stuck in your current job? If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Update your LinkedIn profile and résumé. According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching for a new job or watching for new job opportunities.

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ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Those instances are obviously few and far between, presumably because we don’t hear about the bad news that never hit the press. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

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