Deirdre Breakenridge
NOVEMBER 6, 2017
A Guest Post by Lauren Goldstein, Part-Time Lifestyle & Fashion Blogger, Full-Time Student, American University. For the past eight months, I’ve posted three times a week, every week, on fashion, New York City, Washington, D.C., and life in general. Along the way, I’ve learned more about myself, fashion, and PR. Today, I’m sharing those lessons with you.
Cision
NOVEMBER 22, 2017
In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption. The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong.
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Ronn Torossian
NOVEMBER 13, 2017
Ride-sharing brand, Uber, appears resigned to continue to lose money in its home market, the United States. The losses have less to do with the string of PR crises that have plagued the company over the past few years, and more to do with stiff completion from major rival, Lyft. Uber CEO Dara Khosrowshahi, as reported by Reuters, said: “The US is very, very competitive right now between us and Lyft, so I don’t see the US as being a particularly profitable market for … READ MORE ».
Onclusive
NOVEMBER 16, 2017
Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Some companies that claim to have PR attribution only measure press releases and not earned media articles, while others use traffic panels that merely guesstimate the traffic coming back to your site.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
NOVEMBER 28, 2017
It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. But our list has more to do with ideas we feel will elevate the industry as a whole.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
NOVEMBER 13, 2017
A Guest Post by Emma Ingram, Student, American University. The year 2017 has been quite a year for the PR industry. Not only did we witness numerous crises and campaigns, but also several new trends emerged. Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry.
Cision
NOVEMBER 15, 2017
SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news. Google has made a lot of changes , especially in the last year. Getting your content to appear on page one of search results is a more complex job than ever before. But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences.
Ronn Torossian
NOVEMBER 21, 2017
Almost everything could benefit from increased transparency. Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. In fact, they may need to focus on transparency over and above the normal need. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency.
Onclusive
NOVEMBER 1, 2017
AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and concise, is key to your success.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
NOVEMBER 17, 2017
This season, public relations teams everywhere can collectively cringe over a cornucopia of questionable PR moves resulting in bad press. But for every example of a negative story, there’s a good takeaway to incorporate into our professional lives. Our take on some of the PR “turkeys” we’ve witnessed lately is that some companies either don’t consider the the optics of a move, or they fail to think through the reactions of key constituencies.
Flack's Revenge
NOVEMBER 29, 2017
I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award).
Deirdre Breakenridge
NOVEMBER 16, 2017
The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. Joining us, as our special guest and co-host, is Stephen Waddington, Chief Engagement Officer and Partner at Ketchum in London.
Cision
NOVEMBER 28, 2017
First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
NOVEMBER 30, 2017
The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.
Prowly
NOVEMBER 8, 2017
After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell. The post Your Media Contacts Database: How to Keep It Organized Without Going Crazy appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
NOVEMBER 20, 2017
When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun. The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need.
Shift Communications
NOVEMBER 13, 2017
An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ishmael's Corner
NOVEMBER 19, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Does PR Get Storytelling? As one way to answer the question, we randomly selected 50 news releases and applied three tests to them. Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling.
Cision
NOVEMBER 27, 2017
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream?
Ronn Torossian
NOVEMBER 27, 2017
When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. The soup company has been flailing as sales numbers are falling across the board. Recently, shares of Campbell Soup dropped more than 7 percent, as overall sales fell 9 percent since this time last year.
Prowly
NOVEMBER 23, 2017
Podobnie jak większość działań marketingowo sprzedażowych, tak i PR może być dokładnie zmierzony i zoptymalizowany w oparciu o dane. Jednym ze sposobów są Buyer Persony. The post Buyer persona: czym jest i jak ją tworzyć dla potrzeb działań PR appeared first on Prowly Magazine.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
ImPRessions - Crenshaw Communications
NOVEMBER 14, 2017
What’s the difference between a well-executed political campaign and a well-run public relations campaign? As it turns out, not that much. Both require smart strategy and a dedicated team to get the job done. And it’s no secret that some of the sharpest PR minds work in politics. But national contests, with their grueling timeframe, millions in paid media, and complex primary structure, aren’t really typical.
Communications Conversations
NOVEMBER 2, 2017
Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football game–both in terms of the matchup, and size of the crowd in attendance. The St. Thomas/St. John rivalry has been around for decades, but when they played at Target Field on Sept.23, both were ranked in the top 20. And, 37,000+ people were on hand to see it–making that game the biggest D-3 football game in history.
Ishmael's Corner
NOVEMBER 8, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. But what about the PR folks on the front line. What do they think?
Cision
NOVEMBER 13, 2017
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts?
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Ronn Torossian
NOVEMBER 27, 2017
Webster City, Iowa doesn’t quite have the ring of a must-see vacation destination, and that’s just fine with residents. They’re not looking to become the Midwestern version of Orlando or Las Vegas. They just want to be a quaint, attractive town that takes good care of the folks who live there. The kind of burg where people want to be. And it’s a place where Jack Dorsey, the founder of Twitter, loves to be.
Prowly
NOVEMBER 28, 2017
Ta książka nie jest o marketingu. I równocześnie jest o nowej tożsamości marketingu. Nie jest, jeśli rozumiesz marketing na sposób XX-wieczny, jako narzędzie do tego, by za wszelką cenę coś sprzedać. Jeśli chcesz zarobić na produkcie, usłudze, idei, a równocześnie. The post Biblioteka PR: Sztuka rynkologii appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
NOVEMBER 3, 2017
Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! A little bit of thoughtful “audacity” can often make the difference between a journalist ignoring or embracing your great idea.
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