Ronn Torossian
DECEMBER 30, 2015
The main worry most students harbor about leaving school involves whether or not they can find a job right away. If there are student loans and bills to pay, then the need to find a job becomes even more urgent. However, along with finding any job, students should also focus on what to expect when entering the working world and how to do what they studied when the time comes to show their true colors.
Deirdre Breakenridge
DECEMBER 22, 2015
Early on in my career, I remember being asked if anyone can be a leader. “Yes,” was my immediate response, knowing that you have to cultivate the right skills. Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training.
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Onclusive
DECEMBER 21, 2015
Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist. Before even considering sending a pitch over to their favorite reporter, they’ve already strapped on their newsroom-caps and have evaluated whether or not Pitch A is a story with depth, nuance, and appeal. Would an editor […].
ImPRessions - Crenshaw Communications
DECEMBER 30, 2015
What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Resolution Blog
DECEMBER 30, 2015
1. In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! We explored automation, discussed measurement and looked into the future. As a tech product team, we also pledged to listen and build solutions to make the lives of PR pros a little easier. 2.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 29, 2015
Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head.
Deirdre Breakenridge
DECEMBER 11, 2015
Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. After all, if you can capitalize on what you have learned, then you will move forward and have a much better New Year! Here are the 7 lessons: 1.
Onclusive
DECEMBER 14, 2015
Day in and day out, PR pros focus on storytelling, relationship building, and painting their client or company in the best light possible. Since we are so laser focused on executing all the time, I’d like to ask something that might throw you for a loop: When is the last time you thought about PR’s PR? […].
Flack's Revenge
DECEMBER 15, 2015
The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session. I am new to this meetup but will definitely be coming back, as I am extremely interested in PR innovation.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Resolution Blog
DECEMBER 28, 2015
‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin. Business models are changing, and agile models are the best for creating value, according to McKinsey. As Stella Bayles wrote in her blog [ ING communications team ], agile methodologies are a hot topic, but agility in PR has been minimal so far.
Cision
DECEMBER 29, 2015
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content.
Ronn Torossian
DECEMBER 24, 2015
Conventional wisdom says pricing is one of the most important profit factors in any restaurant endeavor. Sure, limited menus, service, and reputation matter, but in the food and beverage business, margins count more than just about anything. You have a certain number you need to hit, on average, per table per meal, to stay profitable … and to keep your servers happy.
The Proactive Report
DECEMBER 23, 2015
The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC space and the other covers BtoB. The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently: So it’s not the lack of budget that’s the main concern for brands – it’s producing the right content consistently and figuring out what’s working.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Onclusive
DECEMBER 9, 2015
If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem. My, how far we’ve come! In just one year, […].
Marketwired
DECEMBER 21, 2015
Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here you’ll find back-to-basics press release pointers, quote-crafting best practices, and more.
The Resolution Blog
DECEMBER 20, 2015
Branded as one of the most successful adverts of this Christmas season , the Johns Lewis ad has made people up and down the country well up. Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. From the nationals to Country Living all the way through to parenting blogs.
Cision
DECEMBER 28, 2015
This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. As we head into 2016, it is important to take a moment to reflect and evaluate. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. Teetering on the horizon of a new year filled with opportunities and challenges alike, it is imperative that PR agencies take a long look in the mirror to evaluate
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
DECEMBER 16, 2015
How Well Do Your Marketing Strategies Perform? At the end of each marketing campaign, businesses review how well their marketing strategies have performed. Businesses who have relied heavily on Influencer Marketing to solve their sales and marketing problems find this particular strategy doesn’t produce expected results. Analyze the Problems There are two types of reach in marketing: Paid reach and organic reach.
The Proactive Report
DECEMBER 21, 2015
Guest post by Leta Soza AirPR. Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging.
Onclusive
DECEMBER 1, 2015
We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].
Rock the Status Quo
DECEMBER 21, 2015
It’s live. IT’S FINALLY LIVE. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!! If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Don’t worry – if the price goes down before the mail date due to a launch promotion, you’ll get the book for the lower price.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
The Resolution Blog
DECEMBER 17, 2015
The ‘unique user’ metric is fast becoming the AVE of the online PR world. Site ‘unique users’ is still being used by many PR teams however it doesn’t hold a great deal of meaning as it doesn’t tell us what impact our coverage had. Go to any publisher advertising rate card and you’ll find the unique user figure rarely changes so is this a true representation of who viewed our coverage?
Cision
DECEMBER 23, 2015
As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. But what about the gifts you give yourself? Simply putting in hard work toward something always reaps benefits, and public relations is no exception. You’ve taken the more challenging road when it comes to managing your own public relations.
Ronn Torossian
DECEMBER 7, 2015
Running a business does not have to be rocket surgery. With all the self-help books out there – all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get lost in this very simple fact: it’s really not that complicated. Sure, it can be “hard” or “expensive” or “stressful” … but it’s not that difficult.
Marketwired
DECEMBER 15, 2015
[By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. Whether it is the next best monitoring platform, the social channel you MUST focus more on, or why you need to ditch the press release, the advice is enough to drive you to the eggnog bowl. Let’s make this easy for PR pros, though.
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Polaris
DECEMBER 8, 2015
When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson , a former lawyer turned human resources professional. “Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If a comma is out of place in a legal document, there could be costly repercussions for a client. Lawyers also want to protect their territory—if they replace legalese with plain language, clients won’t need them in every transaction.”.
Rock the Status Quo
DECEMBER 16, 2015
From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.
The Resolution Blog
DECEMBER 16, 2015
‘How can PR innovate’ is a question I’ve been asking for a while now. Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.
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