October, 2016

Trending Sources

Why Every Organization Needs a Content Style Guide

Spin Sucks

One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create.

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Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them


You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off. Fortunately there are a few strategies to bring your zombified campaigns back from the dead. 1. Determine Which Outlets are Zombies.

Search & Owned Media Most Used by Journalists

The Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information:  Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. This is the first port-of-call for most people, not just journalists.  If there are any negative, or even not so good, listings make every effort to clean that up. Experts with video interviews.

Was Dyn, Inc. Crisis-Ready?

Melissa Agnes

In the DDoS attack that left some of the world’s online leaders in the dark last week, did Dyn, Inc. – the target of the attack – prove to be #crisisready? explore this question in this week’s #crisisready video. Take a look: Related links you may find interesting: Dyn’s official response to the DDoS crisis. Dyn’s response to the incident on Twitter.

Harness the Power of Influencers and Advocates

More Trending

How To Monitor Social Media Like a Boss


Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting. Customer Service (Social Care). Sentiment Analysis. Competitive Research.

Social Hashtag Campaign Is A PR Winner For Excedrin

ImPRessions - Crenshaw Communications

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. presidential election. It’s been nasty, divisive, and occasionally NSFW. But it definitely hit a nerve.

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Eight Coaching Lessons We Can Learn From the Second Presidential Debate


Many of us were left wanting and some sat in disgust and disappointment as we watched the recent Presidential debate. On the one hand, we continued to see half-truths, vile accusations and boorish behavior. On the other hand we also saw missed opportunities and messages lost on political rhetoric and stump speeches. We often confront disagreement in the organizations we work for and support.

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

This week, I attended IBM’s premier analytics and insights conference, World of Watson. Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. During that time, I met exactly four PR professionals, all of them IBM employees. Every single one. It’s information. Christopher S.

Top 15 Free PR Ideas to Grow Your Online Business

Why communicators should be paying more attention to Glassdoor

Communications Conversations

When you hear the name “Glassdoor”, what comes to mind? Employee reviews. Unfiltered opinions on a particular employer. Where you go to research a job before you accept it. Right? But, truth be told, the 2016 version of Glassdoor is a whole lot more. It’s one of the primary places where companies craft “employer brands” online. And it has 30 million users. Not so much.

Master Modern PR By Integrating the PESO Model

Spin Sucks

It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model. The post Master Modern PR By Integrating the PESO Model appeared first on Spin Sucks.

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How the PESO Model Changes PR’s Conversation


It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. According to NewsCred :  40% of people will respond better to visual information than plain text. With that said, we thought it a good time to review some excellent ways to make sure you’re incorporating images in a meaningful way in your communications.

How to Identify the Influencers You Need to Engage

Secrets for crafting the perfect headline

PR Daily

When’s the last time you took a pass on a story because of a lackluster headline? Although many marketers know that headlines often determine their content’s fate, few consistently write compelling introductions to their stories. From LinkedIn’s “ Where Do Headlines Come From?” the first step in crafting a headline that grabs readers’ attention is to analyze your story. Get it? Be ultra-specific.

Attract, Convert, Retain, a B2B Marketing Roundup [UML]

Sword and the Script

The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel , and it’s never been harder for organizations to map out what that journey looks like. This is especially true for B2B organizations, with complex products and prolonged sales cycles. In a spirited effort, marketers white board all sorts of diagrams. Retain: $2.3B

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Hawaiian Airlines policy ruled not discriminatory … but will that fly?

Ron Torossian

When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution. As you might imagine, this lack of choice seating did not sit well with the businessmen, who promptly filed a complaint with the U.S. Department of Transportation claiming discriminatory practices on the part of the airline.

Develop a More Engaging Content Strategy with Influencers

Spin Sucks

Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks.

How Leading Companies Tie Employee Advocacy to Business Outcomes

4 Questions to Kickstart Your Influencer Marketing


Audiences are more likely to run away from your messages than run towards them. They’re bombarded by one content tsunami after another and it’s exhausting. To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. But not everyone is doing it right. Ready to access their insights? Who are you targeting? How often are you listening?

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Bisquick’s Flapjack Flap? Public Relations Weighs In

ImPRessions - Crenshaw Communications

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. While Bisquick’s product may be yummy, its #PancakesvsWaffles Twitter hashtag campaign lacked taste – and good judgment – all the way around. The obvious reason was timing. No, they’re not.

FIR Podcast #56: Strategy? What strategy?

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. We’re thinking of Cindy Crescenzo as she deals with a difficult time and had to bow out of this week’s episode, but David Grossman and Mark Story still joined me for a stimulating conversation about these topics…. Is that good or is it to Big Brother-like for employees? How does that affect your news strategy? Mark Story is a one-time contributor to FIR.

10 proofreading tips for a flawless PR campaign

PR Daily

PR campaigns must be bulletproof. One mistake, and readers will discount you or make fun of you online. No pressure, right? Luckily, there are plenty of ways to head off errors before they are published. Here are 10 tips to get your proofreading skills up to speed: 1. Don’t proofread right away. Having fresh eyes makes it easier to spot errors. 2. Check for one type of error at a time. White Smoke.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

How Big Data Will Modernize Your Crisis Communications Plan


For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Consider the recent crisis that Volkswagen faced. quintillion bytes of data every day.

How to Podcast: A Two-Part Series

Spin Sucks

During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)


From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters. But But in business, some fears are actually healthy for you…if you know how to harness them. 1. Fear of Failure. Anyone who’s ever started a business knows that there is always that element of operating without a safety net. Fear of Potential.

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Despite a wealth of knowledge and experience, you might end up compromising quality just to get the work done in a timely fashion. Don’t risk squandering those efforts by making a common marketing mistake. These Mistake #1: Unclear target audience.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. We are looking for more transparency.

4 ways to marry SEO and content marketing

PR Daily

Ever since Google and other search engines have emerged, brand managers have been concerned with making their content “friendly” for them. Search engine optimization became a crucial part of online promotions, because if an organization’s site is not found, it is practically dead. In more recent years, the importance of SEO diminished with the emergence of content marketing. Keyword research.

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Putting the “PR” in Partnership Relations


Editor’s Note:  Anne Green is presenting Why “Partnership Relations” Is the New PR   at   the   PRSA 2016 International Conference   on  Sunday, Oct. 23, 4:45–5:45 p.m.  The following is a guest post previewing her session.*. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. PR-driven partnerships take a different approach.

How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing.". The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks.

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The New Marketing Mandate for the Advocacy Era


Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. While Let me explain. Digital, social and mobile channels have empowered customers. that have to be coordinated. What’s working?