Ronn Torossian
JUNE 25, 2018
It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying to get your narrative out the way you want it can be a real battle… or at least feel like one. Getting the word out about your brand doesn’t need to feel or to be impossible.
Deirdre Breakenridge
JUNE 11, 2018
A Guest Post by Corina Manea, Founder of NutsPR. It’s well known that public relations professionals are very good at building relationships. But is it enough? We all know someone in our circle of friends who is the most connected person, always knows someone in whatever industry and is always happy to help. Do you know someone like that? Have you ever wondered how they do it?
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ImPRessions - Crenshaw Communications
JUNE 19, 2018
Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. The best industry panels are not only well attended, but promoted and covered by relevant media.
Prowly
JUNE 20, 2018
It is therefore better to have the procedures to prevent a crisis in place than to cope with it later. You can find them in our e-book, which was prepared together with Michelle Garrett, a renowned PR expert and blogger. The post Better Safe Than Sorry: Your Crisis Communication Plan From A to Z appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Proactive Report
JUNE 17, 2018
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. (Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JUNE 4, 2018
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results. Now, attracting the attention and loyalty of customers is much harder. In an attempt to deal with the complexity of the content marketing journey, a lot of businesses have begun to churn out more content as quickly as possible – hoping … READ MORE ».
Deirdre Breakenridge
JUNE 25, 2018
A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner. As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.
ImPRessions - Crenshaw Communications
JUNE 12, 2018
As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business.
Prowly
JUNE 13, 2018
PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine. The post PR Automation is Not Evil. But Only if You Use it The Right Way appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Proactive Report
JUNE 20, 2018
In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. Social issues play a larger role in content. A changing relationship with Facebook.
The Resolution Blog
JUNE 18, 2018
Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area. With 138,000 monthly users across 200 countries the tool is helping marketers all over the world with business. AnswerThePublic presents questions being asked on Google around specific topics.
Ronn Torossian
JUNE 28, 2018
In a crowded digital world where everyone is competing for the attention of the same customer, it’s crucial for companies to start building stronger connections with their target audience. Media relations experts need a way to connect with followers on a deeper level, by providing them with the assistance and content they need to thrive. The good news is that data has emerged as the ultimate answer to most marketing problems.
Deirdre Breakenridge
JUNE 12, 2018
On Thursday, June 21st at 12:00 p.m. ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
JUNE 20, 2018
If timing is everything, how does a business know when it’s time to invest in a public relations program? Here are some of the most common signs. Competitors are beating you to the punch. They may be beating you in business deals, customers, or simply mindshare. If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search.
PRSay
JUNE 11, 2018
With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. We still use many of the same skills and tools today that we always have. It’s my great honor to be professional adviser to the Belmont University PRSSA Chapter, which affords me the opportunity to talk with aspiring PR professionals on a regular basis.
The Proactive Report
JUNE 4, 2018
3 minute read. You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. (And that’s probably the last thing you’d ever want to be.). You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand.
Prowly
JUNE 13, 2018
PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine. The post PR Automation is Not Evil. But Only if You Use it The Right Way appeared first on Prowly Magazine.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
JUNE 24, 2018
They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to know what you’re doing, and you need to know who wants what you offer. That basic fact will not change, no matter what kind of media we have and who is running it.
Deirdre Breakenridge
JUNE 4, 2018
A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner. Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant leadership. On PR Expanded, guest contributor Helio Fred Garcia , President of Logos Consulting Group, discusses Leadership: Humility as Antidote to Arrogance.
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set.
Melissa Agnes
JUNE 14, 2018
If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness. When I started the Crisis Ready Video Series , I stopped the regularity of my podcast. There simply wasn’t enough time in a week to do both.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
PRSay
JUNE 1, 2018
We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. Having worked with Tissot, the official timekeeper of the NBA, I’ve learned many valuable PR lessons that can be applied across any business communications strategy that c
Prowly
JUNE 26, 2018
As we progress through this chaotic digital age, the value of personal branding cannot be overstated. To give an overview, studies have found that content shared by actual people within a company receive 8x more engagement than content shared by the brand itself. The post 4 Critical Reasons Why Personal Branding is an Essential Ingredient in Today’s PR Landscape appeared first on Prowly Magazine.
Ronn Torossian
JUNE 18, 2018
As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopped people from pointing fingers at Craigslist when they’re looking for someone to blame for the slow decline of certain print media outlets.
PR News
JUNE 5, 2018
Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
ImPRessions - Crenshaw Communications
JUNE 26, 2018
If you’re an aspiring PR professional or even a seasoned veteran who has never worked in the tech sector, you may wonder what it’s like. Is all PR basically the same? The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting.
Ishmael's Corner
JUNE 23, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Previous posts have discussed the use of communications to send a message to a very specific group, sometimes even an audience of one. For example, Intel decided to serve notice that those infringing on its x86 intellectual property will face consequences.
Presspage
JUNE 19, 2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Sometimes those essentials are popular parts of the site—as when Nissan creates an archive of its concept cars , or models that won’t be sold but herald future developments or are fantasy vehicles. At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert.
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