influencer marketing campaign

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let’s take a look at a company called Little Sapling Toys. This company began life about ten years ago, selling products on Etsy.com. Their main product was wooden teethers that were finished without any harmful products or toxins.

Little Sapling toys had no huge selection of influencer followers, or celebrities to work with. It was just a husband and wife team with a small baby. Both parents wanted to be able to work from home, and the husband Nick had a great deal of experience working with wood and natural restoration efforts. On the other hand, the wife, Kimber, had artistic and design skills to spare. Together, the couple created teethers in the shapes of guitars, animals, and even the United States.

As time passed and their oldest child grew, with two more coming along, the company began to add new toys and growth charts to the mix, along with education aids all finished in natural woods. Within A few years, they emerged as one of the top toy sellers on Etsy – and that didn’t just happen because they had an amazing product. It occurred because of their fantastic network.

To boost their reach to their target audience, the couple attended expos, trade shows, craft events, and many more incredible networking opportunities. They met people in various industries and connected with those who had unique products to share, just like them. Eventually, they even joined together with various creators to participate in giveaways and other incredible events.

The Little Sapling Toys company also worked hand-in-hand with PR experts to get write-ups as one of the top up-and-coming companies or “mompreneur” businesses in media outlets like Forbes, and Torispelling.com. The business has even appeared in numerous magazines, including Mothering Magazine and Country Living Magazine – and much of that success came out of their attempts at targeting influencers and connecting with other professionals.

With shipments all over the world, Little Sapling Toys didn’t just work with influencers, they also became influencers in their own right, supporting social media marketing for other brands in the parenting space. This has allowed them to quickly become one of the best mom and pop companies around while ensuring that they can live their dream of staying home with the kids. There’s many ways influencer marketing campaigns can succeed, whether for companies big or small.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.