December, 2007

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Media Relations’ Everlasting Gobstopper

Bad Pitch Blog

'As the year winds down, soft news stories fill the air. Some stories are in the news every year -- without fail -- having become more tradition than news. Two of these everlasting gobstoppers include a financial spin on the 12 Days of Christmas and the Word of the Year. ** 12 Days of Christmas: PNC has been adding up the cost of the 12 Days of Christmas gifts for 23 years.

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The Goof of Christmas Present

Bad Pitch Blog

'Lauren Young, our pal and the Personal Finance editor of BusinessWeek, was annoyed a few weeks ago by Access PR’s incessant need to show her how Goofy would be able to call anyone to wish them a Merry Christmas - and celebrate their Disney World present on the phone. Lauren was really busy at the time and being a pretty high-threshold person, it took a number of calls for her to turn to her BPB source (me) and say, paraphrasing, WTF??

Retail 40
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What’s the Future of PR?

Bad Pitch Blog

'As the image suggests, we think annual predictions are, for the most part, a load of crap. But it’s a staple of the year-end, soft news cycle. So when Jason Chupick at PRNewser asked Profnet subscribers for “Industry Predictions and New Year''s Resolutions,” we sent one in for consideration. PREDICTION: In 2008, hard-earned advice, well-written books and forward-thinking conferences will be heaped upon the PR industry.

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BIG NEWS: Ragan Bets on The Bad Pitch Blog

Bad Pitch Blog

'Change is upon us. As of this post, Ragan Communications is advertising on the Bad Pitch blog. What might seem like a small ad is a huge opportunity for the Bad Pitch Blog to go places we haven’t been before. In the coming year we’ll do even more to help stop bad PR before it starts. But first, let’s review. The pitches are, slowly but surely, really starting to get better.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Jesus, Is This Tacky.

Bad Pitch Blog

'Galloping around Manhattan in slow cabs during Christmas time, you see brands treating it like a mini-Olympics. They want to be “the official” Christmas sponsor of every move we make. It’s a little much. With that in mind, the Bad Pitch Award for Tackiest Sponsorship: At Radio City Music Hall, the Rockettes are singing and dancing and kicking and generally making the audience feel Decemberish all over.

Radio 40