February, 2006

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Bad Business to Business Pitches

Bad Pitch Blog

'Bad pitches are like snowflakes. No two suck alike. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. This is odd considering I’ve been in business to business my whole career (most of it here on the agency side of life).

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Injured On The Battlefield: Time For Some Good PR

Bad Pitch Blog

'Good afternoon. I’ve been holding this e-mail in my draft box for years. This arrived to a reporter with 3755K worth of attachments. Reporter was shocked and appalled – all BS aside. Because: It was not requested. It’s a really skuzzy pitch. She actually quoted the CEO as saying "hope in a cynical world." If -that- isn''t a new definition of irony I don''t know what else would be.

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No Vapor: A Lesson in GoodPitch

Bad Pitch Blog

'This week I was quoted in a major publication (okay, PR Week) saying that most corporations put out vapor. The question reached my messy desk: What is and what isn’t vaporous today? Let’s review the facts: There are only so many reporters covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design.

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"Are you a good pitch, or a bad pitch?"

Bad Pitch Blog

'Your comments are creating a great dialogue and fueling our efforts here. Please keep them coming as everyone is learning. As pitches good and bad are sent to us, the Bad Pitch bloggers realized a need for a badge of honor. To counterbalance Slick, we opted for the wholesome, nostalgic choice. Meet Glinda, our badge of honor and Slick''s Archenemy.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Bad Hacks, Good Pitches?

Bad Pitch Blog

'We''re one month old and Technorati tells us the Bad Pitch blog has already inspired a few folks into action. BadHack If you think we’re harsh, check out BadHack. Its premise pits public relations folk against journalists. We disagree with this approach and are not surprised the blog''s author has chosen to remain anonymous. Perhaps BadHack should give the credit to legendary Spin Bunny instead of the Bad Pitch blog?

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Careful, NOW.

Bad Pitch Blog

'Lately I’ve been wondering about whether or not it’s the little things that count. Sure I make errors on what I write but – I just shake my head when I read stupid mistakes: Why can''t people be careful – particularly the newer to PR types? Sure, you heard your parents mumble that at one time or another, but I''m talking about writing. Nearly everything I read has errors in it - and not because Microsoft Grammar Check stopped working its magic.

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Sweet Love for Bad Pitches

Bad Pitch Blog

'Seasonal tie-in pitches. Ah yes. We''re all prodded, poked and encouraged to make our news timely and relevant. We''re creative, we''re smart. Let''s do some research! As your hands page through the calendar, the arrow hits you: Valentine''s Day. Why so many BAD Valentine''s Day pitches? It''s big business. According to the NRF , the average consumer will plunk down more than $100 on Valentine''s Day, which adds up to $13.70 billion.

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Bad Pitch Resources

Bad Pitch Blog

'You''ll note we''ve added a resource section at the bottom of our sidebar. Be sure to check it out. As the blogosphere continues to skewer bad pitches, we''re also linking to the angst and the advice on how to create good pitches. Our first list is a baker''s dozen. How’s this for a bad p.r. pitch? BusinessWeek’s Blogspotting Feigned familiarity breeds even more contempt.

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Pretty Decent Pitch: From The Laermer Files

Bad Pitch Blog

'Nearly a month since the BPB has been up and we''ve given everyone a lot of laughs. Thanks for notes and for appreciating what we have in mind. Then I get this: "Okay, great. Lots of people suck at this. Stop cracking yourself up and tell me: What do you consider good?" I thought about it for days and realize, crap, so many releases I read or review are okay.not bad.yet not necessarily blogworthy.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Physician Heal Thyself

Bad Pitch Blog

'Feedback for the Bad Pitch blog is greatly appreciated. Seriously, the heart and soul of a blog are its comments.the dialogue it creates. So please keep your ideas, input and pitches coming. We are also sensing some reader trepidation. Fear not. We''re not hunched over our keyboards, bathed in monitor glow, hoping to catch you in our evil web. >evil laugh codpiece maybe, but that''s a story for a different blog.

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Strike Three: Stephanie Houghton of Dera, Roslan & Campion PR is OUT-ed

Bad Pitch Blog

'Stephanie Houghton of Dera, Roslan & Campion PR just sent me her third fourth bad pitch. Rather than post the worst one and tell you why it stinks, there’s a bigger lesson. But before I pontificate on proper pitching, meet Slick. He’s the badge of dishonor we’re giving to the folks we out. If you see Slick in your newsreader, or on the site, you’ll know someone has been outed.

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Who is Slick?

Bad Pitch Blog

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Hack and Flak Live Together In Perfect Harmony (Not)

Bad Pitch Blog

'In long-ago 2000, beloved and ornery Washington Post columnist Gene Weingarten wrote about a tongue-in-cheek bet with a colleague at the newspaper, whereby they gauged the “desperation” of PR supplicants by trading coverage for humiliating personal stories. The article was—while condescending as hell—indicative of what can happen when random, quantity contact prevails over precise, topically oriented pitching.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.