Bad Pitch Blog

APRIL 24, 2006

'To help mint the cliche, “this stuff writes itself,” I submit the title of this post. What do Katrina victims and Osama have in common? They have nothing in common, but someone practicing among us submitted this question as a possible subject line for his pitch. Luckily he submitted this to an email discussion group first for counsel. Why would you want to connect two completely unrelated, political and emotionally-charged topics?

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Pitching Groups Writing Media Relations 40

Bad Pitch Blog

APRIL 9, 2006

'An all too familiar Web fever is upon us. Clients, flush with cash, are one deceptive symptom of this malady. They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. If you’re doing your job, there is a ramp up period. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions).

Media Relations 40

Media Relations Media Pitching Small Business 40

Bad Pitch Blog

APRIL 6, 2006

'Slick’s back with a vengeance. He''s giving the latest badge of dishonor to Sprint for the pitching behind its Ambassador Program. The program is brilliant—in concept. Identify a cluster of influential bloggers within your target industry. Recruit them to receive free product/service in exchange for feedback. Reap the benefits of blog buzz. Executed correctly, this approach can work well.

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Meeting Construction Pitching Blogging 40

Bad Pitch Blog

APRIL 4, 2006

'Readers jokingly tell us they hope to never appear on this blog. We say reading it " is half the battle! " We even receive pre-emptive notes asking for insight into a pitch before it goes out the door. We''re all about stopping bad pitches before they start. So we were more than willing to help the following request for your comments and insight. ".in an effort NOT to be outed on your site, I was hoping you might pose a question to your readers for me.

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Pitching Trade Shows Interviews Blogging 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Bad Pitch Blog

APRIL 2, 2006

'PJ Ink, a strangely named PR firm in New York, decided to go the whole infomercial route and talk about the “amazing ARM story” with more exclamations than a four-year-old uses to describe his hatred of Barney. It’s April and my friend April sent it to me, so this is fitting to begin a month with. (Yes I know, that’s personal.) Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you.

Television 40

Television Advertising Advertising Corporate 40

Bad Pitch Blog

APRIL 26, 2006

'This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. Thanks to our friend for sending this along. We shall respect your request for anonymity. That said, lets do this. - From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005. lol.

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Pitching Real Estate Fashion Film 40

Bad Pitch Blog

APRIL 20, 2006

'Ah congratulations, Tom Cruise. I digress. Lately I’ve seen a lot of news about the little ultrasound/sonogram machine he was carrying around for the birth of Suri (there’s a name bound to garner headlines just before a movie comes out, eh?). The American Institute of Ultrasound in Medicine was also talking a lot – getting press for their views that it’s kind of against the law and really bad for the inbound kid to be looked at so casually by a non-pro!

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