Whitepapers
Sector Scan Report: Automotive
With automotive brands in the USA, Europe, and Asia emerging as viable alternatives for affordable Electric Vehicles, they’re quickly changing the competitive landscape of the auto sector.
Inside this automotive report, we analyze the social media presence and performance of three leading breakthrough brands alongside established brands to tell an exciting story of how the sector and consumer perceptions are evolving.
We also include a list of key media contacts you’ll want to target with your communications and a calendar of relevant events and stories that will hit the news agenda in May, June, and July – giving you everything you need to maximize your PR impact over the coming months.
Our social listening analysis examines eight global automotive brands:
- Ford
- Toyota
- Honda
- Volkswagen
- Peugeot
- BYD
- Dacia
- Polestar
You’ll uncover revealing social media insights that are shaping the future of these brands and the automotive sector:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Sentiment breakdown for each brand over 12 months
- Key topics fuelling consumer discussions about the industry and individual companies
- The top 15 influential sources talking about automotive brands and topics on X (formerly Twitter)
Level up your understanding of what’s happening in the automotive sector and use it to your advantage.
Team
Onclusive
Travel & Transport CEO Media Impact Analysis
Travel and Transport CEOs continue to dominate headlines and shape social media discussions worldwide. As this industry continues to advance and shift, we examine online news and social media coverage of the world’s leading Travel and Transport CEOs between 01 January 2024 – 27 March 2024.
Inside our latest report, you’ll discover the key topics and issues generating CEO coverage, the pivotal figures making waves, and their profound impact on industry discourse.
Powered by Onclusive’s cutting-edge CEO Index and Social Listening capabilities, our analysis offers nuanced perspectives across sectors including Automotive, Airlines, Aerospace, Hotels, Catering, Public Transport, and Couriers and Delivery Services.
Here are just a few key insights from the report:
- Global CEO Standouts: Uncover the dominance of US-based CEOs in the global arena, with Tesla, Boeing, United Airlines, and Ford Motor leading the charge. French powerhouse, Stellantis, also claims a significant position among the top ranks.
- Themes Shaping Discourse: Leadership emerged as a focal point in Q1 and was the most discussed topic in relation to CEOs in every country.
- The Future of Electric Vehicles (EVs) Dominates: Unsurprisingly, EV development (and its challenges) was an extremely prominent topic for the Travel and Transport industry and was a key driver of CEO mentions globally, with one CEO concerned that the price war initiated by Tesla would end in a “blood bath”.
- Airlines Took the Lead in the US: In the US, the topic of airline safety that was discussed most widely. Social media mentions and online news surrounding the safety of Boeing aircraft and reports that David L. Calhoun would be stepping down as CEO by the end of the year skyrocketed media coverage.
To access the full Travel and Transport CEO Media Impact Analysis, download the report.
Team
Onclusive
Unlock Insights with Our Latest Insurance Industry Scan Report
Discover the pulse of the insurance landscape with our social listening analysis of nine leading global insurance brands:
- Allianz
- AxA
- Aviva
- Prudential
- Generali
- MAPFRE
- Mutua Madrileña
- AIA Group
- Crédit Agricole Assurances
Dive into our report to unveil invaluable insights shaping the future of these brands and the broader insurance sector and enhance your journalist outreach:
- Identify the most buzzworthy organizations
- Explore the topics and trends fuelling online discussions for each brand
- Gain insight into the key concerns and interests of policyholders
- Discover the top 15 influential voices discussing insurance brands on X (formerly Twitter)
- Access a curated list of essential journalists to enhance your media outreach.
- Stay ahead of the curve with upcoming news stories and industry events to effectively align your PR, Communications, and Marketing strategies.
Elevate your understanding of the evolving insurance landscape by downloading the report now.
Team
Onclusive
International Women’s Day: A Social & Online Media Data Analysis
On Friday, 8 March 2023, the world celebrates International Women’s Day (IWD). This year’s theme is #InspireInclusion, which “emphasizes the importance of diversity and empowerment in all aspects of society.” The campaign theme encourages everyone to champion inclusion in IWD 2024 and beyond.
Our data snapshot shows how the run up to IWD has sparked significant discussion, with four million more social media mentions than last year and two million more people speaking about #InternationalWomensDay.
In recent weeks, we’ve also seen topics related to women’s rights and equality go viral. Content like Georgia Ball’s golfing mansplaining video saw peak engagement in February across TikTok, Instagram, Facebook, & X (Formally Twitter), and mainstream news such as CNN in the US.
Download our data snapshot to discover:
- How the conversation around ‘Mansplaining’ grew in the lead up to IWD
- The most popular hashtags about IWD
- A special highlight on Iran and the fight against women’s rights violations
- Top global and local influencers
- How the discussion around IWD has grown
Team
Onclusive
Industry Scan Report: Banking
Our February social listening report hones in on five of the biggest global brands in the Banking Industry:
- Bank of America
- HSBC
- Barclays
- Santander
- BNP Paribas
Inside the report, you’ll discover valuable social listening insights from the last 12 months, including:
- Which bank is dominating social media conversation and why
- The main drivers of social media conversation surrounding these brands
- The top 10 hashtags associated with each brand
- Top media sources creating social commentary about the banking industry on X
We also share a comprehensive list of important March – April events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities.
Team
Onclusive
Your 5-Step Guide to Outwitting Your Competitors with Horizon Scanning
As PR, Comms and Marketing teams, you can provide consumer and industry insights that help amplify your brands through horizon scanning. Understanding what’s coming is one of the smartest ways to outwit competition and win business.
By looking strategically ahead, you can decide how to capitalize on the future news agenda, upcoming trends, and changing stakeholder sentiment. The key is to know how to gather this data and act on it. We’re here to help make it simple!
In our latest guide, we’ve defined five cutting-edge horizon scanning tactics to elevate your planning strategies in the coming year. These include:
- How to navigate the horizon for your brand and industry
- Anticipating events that will impact your brand
- How to identify emerging industry and consumer trends
- Discovering what’s new with stakeholders and consumers
- Predicting potential crises ahead of time
- And more!
Inside, you can access our key tips for making data-driven decisions and how to use insights from your horizon scanning efforts to boost your comms value and competitive edge.
If you want to improve the effectiveness of your insights, monitoring and planning tools (or discover new features) get your copy of our guide now: ‘5 Cutting-Edge Horizon Scanning Tactics to Outshine Your Competition’
Team
Onclusive
2024 US Presidential Election Media Impact Analysis – 2nd Edition
As the 2024 US Election approaches, we’re thrilled to share our second report. This detailed analysis dives into how the media covers election candidates and the key issues shaping this important time. Using advanced media analysis and social listening tech, our experts turn data into insights, offering you a deep and impartial look at how the election cycle is unfolding across both traditional and social media platforms.
Inside our second report, you’ll discover:
- Who’s getting the most attention in national media and why
- What topics are getting the most coverage in key primary states
- How the media is covering energy and environmental issues and its impact
- Trends in social media discussions about candidates and important issues
- A preview of upcoming events related to candidates and key election topics
Team
Onclusive
CEO Index Report Q4
In this quarter’s CEO Index report, we look back at Q4 2023 and uncover which CEOs in the UK, US, and Europe stood out in the media and why.
Some key points inside the report:
- Mark Zuckerberg, the CEO of Meta, ascended to the top spot on the US leaderboard when he rejected a proposal to prohibit filters simulating plastic surgery. This decision came amidst concerns about the online safety of teenagers. And the launch of Threads only boosted that.
- Globally, Banking and Finance re-emerged as the most prominent business sector by CEO media mentions, growing by 42% and surpassing the volume of last quarter’s leader (Information Technology).
- Sectors such as Pharmaceuticals & Healthcare and Aerospace & Defence also saw media mentions of their leaders increase, while several other ones saw declines this quarter
Team
Onclusive