November, 2016

Trending Sources

4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds. New endings such as ‘dot-photography’ (.photography), photography), ‘dot-guru (.guru) guru) and ‘dot-wtf’ (.wtf)

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PR needs to be ready for fake news targeting companies

Holtz Communication + Technology

Allergan’s Botox will soon be available for dog and cat cosmetic treatments! GE discourages Muslim children from pursuing STEM education! Engineer due to testify in case against Bechtel found shot to death! Walmart sells Chinese-made toy that kills 100s of children! CVS importing fake drugs from Syria! None of these stories, of course, are true, nor have they appeared anywhere. made them up.

Fake News: How PR Pros Can Ethically Fight Back

Spin Sucks

During this year's presidential election, there was an influx of fake news that spread like wildfire. One would hope it would subside, but bottom-feeding PR pros have discovered it works. Here is Gini Dietrich on how to handle it. The post Fake News: How PR Pros Can Ethically Fight Back appeared first on Spin Sucks. Comments I would DEFINITELY add it to my list for discussion. It's going.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. How much of an impact did that feature story in Business Insider make on your business? Did it drive traffic, engagement, or sales? How has the space changed since then?

Harness the Power of Influencers and Advocates

More Trending

Post Election Digital Skills Shortage

The Proactive Report

One of Donald Trump’s major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers. The Top 10 Digital Skills Needed in PR. Report ROI.

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How to Effectively Measure PR, Part One

Spin Sucks

In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started. The post How to Effectively Measure PR, Part One appeared first on Spin Sucks.

4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. Take Nissan, for example. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile.

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. But as in any undertaking, there are ways to “hack” your PR programming. Collect and cultivate freelancers.

Top 15 Free PR Ideas to Grow Your Online Business

A Revolution of Ethics in Public Relations

IPR

This blog post is a part of IPR’s 60th Anniversary Celebration. Sometimes the origin of an innate good is created from an unlikely source, one that is considered evil, corrupt, or even deleterious. So it is with public relations ethics; its sordid beginnings transformed over time into a positive — an ethics revolution. Many say that the origins of the field began with P.T. The New CCO.

How to Use Data Insights to Craft a Clever Content Strategy

Cision

Ever taken a long and hard look at the content on your website? If visitors are bouncing and customers aren’t opening their wallets, you may have a problem. By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. successful entrepreneur is one who knows how to use data insights to make better business decisions. Lenovo. Spotify. Over to you.

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Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own “language” if you will and you content will get the best results when you  create it in that native language, so that it shines on each platform or network. Blog image:  . Facebook Post. Twitter.

The Five PR Metrics That Will Win You Business

Spin Sucks

Gone are the days of AVEs and media impressions. Today, we have to look at PR metrics that prove we are generating revenue for an organization. Gini Dietrich provides the five metrics you should stop tracking and the five metrics that will win you business every time you use them. The post The Five PR Metrics That Will Win You Business appeared first on Spin Sucks.

How to Identify the Influencers You Need to Engage

I was going to write a post ripping the current state of influencer marketing, but I wrote this instead

Communications Conversations

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” ” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if you can make it all 12 minutes and not laugh I’ll give you $100. Too big, according to many. 112,000.

PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. look at the year in review offers some clues as to what 2017 year has in store. Here Here are five content predictions for 2017 that all PR people should be aware of. Video goes vertical. Mo’ mobile!

Write With Purpose: Your Content Marketing Needs a “Why”

PR 20/20

The following is a guest post from Bill Widmer ( @TheBillWidmer ). Widmer is a content marketing expert and freelance writer. He’s also the author of The Proven 7-Step Method to Landing Guest Posts , a free step-by-step guide to help business owners get guest post spots on top sites. Content marketing isn’t a sprint—it’s a marathon. Well, that’s the question, isn’t it? Why are you writing? Shares.

How to Create Fascinating Content with Instagram Stories

Cision

Origin might not matter as much as which app executes best. – Josh Constine, comparing Instagram Stories and Snapchat for TechCrunch. A few months ago Instagram released its new feature, “Instagram Stories.” By their own admission, Instagram Stories is a derivative of Snapchat Stories (which were introduced three years prior to IG’s version ). Perhaps I’m ahead of myself. Mentions. Links.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Storytelling, PR, and Measurement

Waxing UnLyrical

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords! The public relations industry, maybe above all other industries, loves its buzzwords. No kidding! Start off by only measuring what matters.

Gin and Topics: Dancing Mom Will Make Your Day

Spin Sucks

On this week's Gin and Topics, we have a dancing mom who will totally make your day.and make you a little envious. And, though Gini Dietrich tried really hard not to include the Cubs again, she failed miserably. Come check both out and more! The post Gin and Topics: Dancing Mom Will Make Your Day appeared first on Spin Sucks. The Spin Sucks Inquisition: The RoundUp, Part Three. Social Media Top 5

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world. This is the age of what social media marketing expert Mark Schaefer refers to as content shock -- where there is so much content that it overwhelms readers. Is it even possible? Yes it is. shares. Not at all!

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Here we break down the fundamentals common to most PR firms. Flat fee.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Explaining America

6 A.M.

2016 U.S. Elections Brexit Donald Trump Election 2016 Hillary Clinton President of the United States Richard Edelman

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4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

It’s the time of year when businesses frantically try to make up for lackluster sales from the rest of the year in a few short weeks. Holiday promotions abound. And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Plan Ahead. December 4-10.

How media monitoring can help make you a better writer

Media Bullseye

There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications. An overlooked benefit of media monitoring is that it can also make you a better writer. Media monitoring can expose you to a wide range of content. Monitoring Writing Feature

Content Marketing: Four Changes for 2017

Spin Sucks

Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more. The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks.

Work on what matters: the start of my social sabbatical

Frederik Vincx

Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated. First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. feel like my skills can be used better. social sabbatical.

What PR People Can Learn From Gandhi

AirPR

Since November is all about the “good feels” and being thankful for what we have (in both our personal and professional lives), what better way to celebrate the season than to reflect on all that we’ve accomplished with a few quotes from everyone’s favorite beacon of peace? Here, I share a few of my favorite […]. Musings

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PR Golden Turkey Awards

Flack's Revenge

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme.   Their November 18 episode focused on Turkey Pardons.  Hosts Greg Kot and Jim DeRagotis   absolved popular bands that were low on critics’ lists.  Wells Fargo. Samsung. Facebook.

How To Make Your Content Super-Engaging (Easily)

Cision

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces. In this piece, I want to demonstrate all of the style tools in your arsenal using the WordPress content management system CMS as a guide.

3 Benefits of Investing in Earned Media

Beyond PR

Your paid media has little impact on your audience. They’re either ignoring or blocking your ads every time they see them. In fact, 88 percent of consumers state that ads have little to no influence on their purchase decisions. To break down your audience’s resistance, you need to earn back their trust by returning to a traditional approach. Enter (or rather, re-enter) earned media. 29, at 3 p.m.