Melissa Agnes
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?
Marketwired
FEBRUARY 12, 2016
Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO Adnan Ahmed shares the announcement with our customers. We are pleased to announce that Marketwired has agreed to be acquired by Nasdaq, a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
FEBRUARY 25, 2016
When it comes to generating ideas for public relations programs , where does inspiration come from? It strikes like a muse, or lightning from the sky, right? Hardly. As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas.
Onclusive
FEBRUARY 29, 2016
It’s like hearing a long-distance runner turn down a plate of pasta the night before a big race or witnessing Cookie Monster refuse a plate of his favorite cookies (chocolate chip). You just can’t imagine hearing certain things from certain mouths without your world imploding in on itself. That’s why, for the sake of humor […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
FEBRUARY 29, 2016
After incredible success with all-new original content, Netflix is swinging for the fences with a nostalgia series set to resurrect one of the most popular saccharin sitcoms of the late 80s and early 90s. Remember the good ol’ days when everyone was complaining about Netflix pricing and debating the downfall of streaming video? Nope neither does anyone else.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
FEBRUARY 22, 2016
The intention of this piece was to share with you the three most important words that you can use in your communications. Or the ten most important. Or the 135 most important words to use. The fact is, there is little evidence that one piece of advice is anymore valid or useful than another. Which certainly doesn’t mean that advice isn’t circulating , but it is often conjecture and sometimes contradictory.
Melissa Agnes
FEBRUARY 23, 2016
I often get asked “what makes a good crisis manager?” or “how do I know if I’d be good at this profession?” And while there are some specific skills and education required to be strong in this profession, being a crisis manager is unique in the sense that, unlike some other professions, it requires having a natural aptitude for the work that we do in this field.
ImPRessions - Crenshaw Communications
FEBRUARY 18, 2016
It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive.
Onclusive
FEBRUARY 24, 2016
President Obama recently announced his Computer Science for All initiative to fund computer science training programs in K-12 public schools. But before assessing the need at a national level, entrepreneurs and tech companies have been assessing and advocating for the need for more STEM education on their own; because as we all know…nothing happens without […].
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Ronn Torossian
FEBRUARY 22, 2016
Harper Lee wrote one book and became a national treasure. “To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.
The Resolution Blog
FEBRUARY 24, 2016
We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. But, it wasn't until we had the pleasure of meeting some of the team at an event recently that realised there was something special about the agency… The Manifest team's spirit and attitude to delivering great work is obvious, but we wanted to find out what drives that passion and how the team are inspired to be bold and make statements.
Cision
FEBRUARY 29, 2016
Leonardo DiCaprio (1.5 million mentions), Chris Rock (250k mentions), #OscarsSoWhite (160k mentions), Girl Scout cookies (20k mentions), and a slew of surprise winners were the talk of the 2016 Oscars ceremony on Sunday. “Mad Max: Fury Road” may have taken home the most gold, winning six prizes, but it was “The Revenant” (Best Director, Actor and Cinematography) and Spotlight (Best Picture, Original Screenplay) that took home the highest honors.
Flack's Revenge
FEBRUARY 24, 2016
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions. Thanks to all who attended, and especially Work-Bench for letting us host the event there; and our own Vladimir Spencer and Mike Bush , for their help in managing the event.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
FEBRUARY 16, 2016
We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections.
Onclusive
FEBRUARY 16, 2016
One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? Let me make this […].
Ronn Torossian
FEBRUARY 16, 2016
Business success is not just about having more clients and making more money. Countless businesses have done both for years – decades even – before plummeting into oblivion or bankruptcy. Just ask Sears, KMart, Sports Authority, Circuit City … we could spend all day on this. The real key to business success is to win every day. You need to do more than just exist on a daily basis, you need to reaffirm both your reason to exist and your superiority as a choice … READ MORE ».
ReimaginePR
FEBRUARY 20, 2016
“What? $1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Tops. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”. So here’s the deal… A professional photographer is more than someone you hire for a few hours who simply clicks a shutter button and then hands you some photos.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
FEBRUARY 29, 2016
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out.
The Resolution Blog
FEBRUARY 14, 2016
Do you value your account execs and juniors the amount you should? If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Therefore, the execs you are training, you should also believe are training with the best knowledge. You are embedding them with the principles and work ethics that are your core values.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Thought leaders are often defined as the leading authorities in their field of mastery and opinion. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.
Onclusive
FEBRUARY 11, 2016
Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh? Sure, CEOs are far less likely to be wooed than a Tinder date, but […].
Advertisement
Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Ronn Torossian
FEBRUARY 8, 2016
The Zika virus has become a regional epidemic in certain destinations all over the world. Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines are allowing staff to “opt out” of flights to areas where Zika outbreaks have been reported. However, these locations include popular vacation destinations in Latin America and the Caribbean.
Flack's Revenge
FEBRUARY 10, 2016
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to cover PR-driven news these days. And people don’t need to read articles to vet new products and services.
Cision
FEBRUARY 29, 2016
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out.
The Resolution Blog
FEBRUARY 11, 2016
Last night (11th February 2016), the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation. Here are the slides from my talk: CIPR PR measurement event: Stella Bayles from coveragebook.com from Stella Bayles. It's a very interesting time right now for PR measurement; just last week Meltwater defended the use of AVE (advertising value equivalent) and the PRCA issued a
Advertisement
Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
ImPRessions - Crenshaw Communications
FEBRUARY 2, 2016
This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold. The fans and the media have two great heroes to root for and the differences couldn’t be more stark. Cam Newton, the 26-year-old wunderkind for the Carolina Panthers in only its second Super Bowl outing will be up against beloved veteran Peyton Manning, who, at 39, leads the legendary Denver Broncos for what could be his last Super Bowl.
Onclusive
FEBRUARY 1, 2016
A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years […].
Ronn Torossian
FEBRUARY 4, 2016
A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a celebrity to market your product and/or services. With that in mind, below are some market trends as they relate to the do and don’ts of hiring a celebrity for branding purposes.
Expert insights. Personalized for you.
193 
Let's personalize your content