Deirdre Breakenridge

JULY 23, 2014

'This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if y

Interviews 402

Interviews Meeting Exercises Social Media 402

Melissa Agnes

JULY 6, 2014

'Welcome to episode #005 of The Crisis Intelligence Podcast, with Melissa Agnes and Karen Freberg. Dr. Karen Freberg is paving the way for professors and students alike. She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s about to take this semester’s crisis communications grad class to a whole new level.

Crisis Communications 265

Crisis Communications Education Crisis Communications 265

The Proactive Report

JULY 4, 2014

'With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013.

Facebook 226

Facebook Analytics Video Advertising 226

Reputation Us

JULY 9, 2014

'One of the first components of creating any type of PR strategy is identifying your target audience. As mentioned in our “So, What is Public Relations?” post, the audience is your number one concern when creating a PR plan. If you don’t know who your audience is, you may reach a different group of people […] The post Four Tips to Find Your Target Audience appeared first on LTPR.

Tools 151

Tools Groups Communications Strategy 151

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stuart Bruce

JULY 16, 2014

'Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

Blogging 144

Blogging Writing Guidelines Film 144

Deirdre Breakenridge

JULY 14, 2014

'While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16 th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations.

Social Media 328

Social Media Community Twitter Education 328

Melissa Agnes

JULY 17, 2014

'Buzzwords are those over-used words or terms that are used so often that they begin to lose all meaning. I recently did a guest lecture for Professor Eric Chandler ‘s NYU class and, prior to the guest lecture, Eric and I got to talking about the different buzzwords that get under our skin. I thought it would make a fun post to share these buzzwords with you and explain why it is that they just mean absolutely nothing to us!

Social Media 252

Social Media Crisis Media Viral 252

The Proactive Report

JULY 28, 2014

'Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

Google 174

Google SEO Reputation Writing 174

Mark My Words

JULY 31, 2014

'So was it a case of hope over reality after all? Secret Cinema will go ahead finally with founder Fabian Riggall admitting that it was his determination to go ahead that was responsible for the catastrophic last minute cancellation. It’s a story that says a lot about leadership, decision making and business growth. Then also common sense and communications in a crisis.

Crisis 120

Crisis Leadership Newspapers Travel 120

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Communications

Stuart Bruce

JULY 15, 2014

'Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Polaris

JULY 11, 2014

'Vic and I just finished a major kitchen renovation. While it looks great, we certainly experienced a few bumps along the way. Last week, Pete, our contractor, arrived to install 2 new hallway doors. We’d waited a couple of weeks for the doors, and this was the final step to complete the project. But renos being what they are, we hit a glitch. Pete made a mistake.

YouTube 103

YouTube Television Crisis Corporate 103

Prakkypedia

JULY 8, 2014

'So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please note – this list doesn’t apply to my specific role now.

Corporate 107

Corporate Communications Guidelines Policies 107

Melissa Agnes

JULY 20, 2014

'Welcome to episode #007 of The Crisis Intelligence Podcast, with Melissa Agnes and Sara Hawkins. Sara Hawkins is a savvy attorney dedicated to helping the “little guys out there”. Her policy is to never say “no”, but to help her clients find the right strategies and solutions to their problems. Sara is one of those fabulous attorneys who fully “gets” the realities of crisis communication today, which is why I absolutely wanted to sit down with her and discuss how professionals can o

Crisis Communications 250

Crisis Communications Crisis Communications Policies 250

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Crisis Management

The Proactive Report

JULY 10, 2014

'Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? In order to remarket to someone they have to have visited your owned content once already – perhaps they interacted with you on your website, blog or newsroom.

Facebook 171

Facebook Advertising Advertising Digital PR 171

Mark My Words

JULY 11, 2014

'Truman Capote once said “Failure is the condiment that gives success its flavour.” Spare a thought for the poor Brazilian footballers. A mediocre team capsized on an ocean of hype. Into the darkness they go, licking their wounds after one of the greatest sporting humiliations. Like Icarus who dared to fly too near the sun, on wings of feathers and wax.

Sports 112

Sports Brand Branding Analysis 112

Waxing UnLyrical

JULY 25, 2014

'I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network. So whenever I can, I try to chat with folks who are looking for help (as long as they aren’t barfshiners, or bent on picking my brain ), to see if I can pay it forward a bit. This young woman is in need of some resume/interview coaching.

Resources 108

Resources Privacy LinkedIn Radio 108

Polaris

JULY 2, 2014

'Content. Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. But, take a poll (even a non-scientific Facebook poll!) and you will find that content means many different things to many different people. For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts.

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Wikipedia Television Content Marketing Facebook 100

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

MaccaPR

JULY 2, 2014

'As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. It was even mentioned on the TV show, The Office: (Source: Rock Paper Watch ). All jokes aside, Wikipedia does have a distinct influence on the business community.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Melissa Agnes

JULY 2, 2014

'By Yael Grauer. There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. Her issues with the job were completely understandable. She wanted to be her best creative self, writing for a greater cause than simply selling a product.

Reputation 250

Reputation Print Customer Service Creativity 250

PR Conversations

JULY 30, 2014

'Edward Bernays First College of Communication Management in Croatia. Reporting the death of Eddie Bernays at the age of 103 on 9 March 1995, The New York Times presented a largely favourable obituary. Over the past two decades, Bernays’ legacy has been mixed as his work has been praised as pioneering and also derided as deceptive manipulation.

Communications 104

Communications Education Study Fashion 104

PR in High Definition

JULY 24, 2014

'There are dozens of new social networks, tools and sources of industry intelligence created every day. For PR and marketing people, keeping on top of them is a full time job in its own right. So, here at Firefly Towers we’ve decided to take some of the strain and tell you about five must-see community-oriented […]. The post Essential sites for PRs: five communities you might have missed appeared first on Firefly Communications.

Community 100

Community Tools Blogging Industry 100

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Communications

Waxing UnLyrical

JULY 16, 2014

'Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

Social Media 96

Social Media Measurement Media Groups 96

The Stalwart Blog

JULY 24, 2014

'Major League Baseball recently held its 85th version of the All-Star Game, and if you were one of the 11 million viewers of the Midsummer Classic, you would have noticed how the telecast was centered on “big market” icon, Derek Jeter, shortstop for the New York Yankees. By the time the game was over, the difference in air time between content focused on Jeter and late San Diego icons Tony Gwynn and Jerry Coleman was glaringly obvious.

Local 84

Local Meeting Company Examples 84

The Proactive Report

JULY 18, 2014

'Courtesy of: Quick Sprout.

Blogging 133

Blogging Content Marketing Writing Marketing 133

Melissa Agnes

JULY 15, 2014

'By Patrice Cloutier. Apart from totally avoiding a crisis (a pipe dream), being truly prepared is the only guarantee that you’ll have a chance to be successful. I’ve been writing for a while now about the five P’s of crisis comms planning : Procedures (simple, intuitive, adaptable – the playbook). People (their training, skills needed, rostering).

Crisis 248

Crisis Crisis Communications How To Training 248

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Leadership

PR Conversations

JULY 3, 2014

'A practitioner’s musing about balancing the visible and invisible work in 21st-century PR. By Bob Geller. I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion , by David Zweig. His book chronicles the work of those who toil quietly in the trenches.

Publicity 87

Publicity Radio Social Media Content Marketing 87

Public Relations Sydney

JULY 28, 2014

'Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release? It’s all about the headline. Journalists receive an overwhelming level of emails in any given day which is why your ‘headline’ is important so it can quickly get their attention. If it doesn’t grab them, they’ll probably (certainly) never read any further.

How To 84

How To Resources Writing Social Media 84

Waxing UnLyrical

JULY 18, 2014

'I confess. If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” “Draw your audience in!” “ Make sure your headline doesn’t suck !” How many times have we heard all that? Yes. I know.

Blogging 92

Blogging Writing LinkedIn Google 92