PR Job Coach

MARCH 23, 2010

'On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." These energetic students, all members of the Public Relations Student Society of America , from San Jose State, Sacramento State and Cal Poly Pomona were eager to pick every morsel of wisdom from all who spoke.

How To 150

How To Conference Google Analytics 150

Bad Pitch Blog

MARCH 19, 2010

'Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. That''s just the start of this carelessness, senselessness, nastiness. You decide which one. Off Target: Chris started pitching me in December of 2009. He''s sent me six news releases -- despite me asking him to stop doing so TWICE.

Pitching 43

Pitching Blogging Customer Service Software 43

Bad Pitch Blog

MARCH 25, 2010

'Let''s face it. Media relations gets a bad reputation in our industry. My totally unscientific theory? It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it. As a result, they hate media relations and as they rise in the ranks they''re inspired to cast it aside. Sure the business model doesn''t support a VP picking up the phone and pitching Michael Arrington (go ahead.call him on the phone, send him a hand-wri

Media Relations 41

Media Relations Media Pitching Web 41

Bad Pitch Blog

MARCH 23, 2010

'Any discussion about how language has evolved shouldn’t be centered on syntax, linguistics or semantics, but instead focus on ability, prevalence and - wait for it - speed. Language by nature is about communication. Using it provides us with the capability to convey information, persuade, dissuade, critique, praise, inspire and subjugate. Words we create, therefore, aren’t just symbols, but are tools to be wielded in shaping the things we want to shape.

Tools 41

Tools Print Technology Trends 41

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Bad Pitch Blog

MARCH 7, 2010

'Sometimes, the work is done for us. Take the pitch we received from our friend Wendy at the Philly Inquirer ; it was one letter Kevin and I received in a crowded week of people saying "Help us rid the world of awful letters." This bad use of gimmickry from a U.K. PR concern asks reporters to write about a new book about the trance form that some people have over the great unwashed masses.

Pitching 40

Pitching Writing Twitter Examples 40

Bad Pitch Blog

MARCH 22, 2010

'If you keep trying the same thing, expecting different results, you''re nuts. So here are some alternatives to the much loved, abused and murdered news release. 1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. Research results work well in this format and stand out from the other news competing for column inches. 2) Advertising: Paid placement can be very useful if you want complete control of the message, inc

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Infographics Energy YouTube Mobile 98