March, 2018

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How To Master Branding in 2018

Ronn Torossian

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

Brand 252
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Three Steps to Finding Better Influencers

Onclusive

Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who? The influencers of our target audience change over time and it is difficult to identify who has the greatest impact – beyond just follower size. Using a variety of analytics, AI-driven insights and social metrics can help you map influence across social platforms and identify patterns with the ke

Software 207
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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking? That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an ingenious plan.

Corporate 189
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The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company. In a world where there are etiquette guides for almost any situation, it should not be a surprise that a communication tool such as social media, which has such a cultural impact, also comes w

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

Image: chaiyapruek youprasert | Shutterstock. If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness.

Crisis 179

More Trending

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Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. There’s a common perception floating around that PR professionals spend their lives behind a desk , answering phone calls and responding to emergencies on social media. While it’s true that a lot of the PR experience can take place online, or from an office environment, there’s a lot more to it than most people think.

Publicity 220
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How AI Will Be a PR Pro’s Dream Come True

Onclusive

Industry leaders discuss how artificial intelligence is changing the way we work. Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to

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Tech PR Guide to Executive Podcast Gigs

ImPRessions - Crenshaw Communications

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. There’s a podcast for everything: from Meowster for cat lovers to The Survivalist Prepper Podcast, a show for doomsayers awaiting the collapse of civilization.

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Tips for Working with Millennial Media Outlets

Business Wire

Today’s communicators hav e the difficult task of reaching millennial audiences. There is a huge amount of information about this population segment, but how much of that information is correct? What is real and what is a myth? What are the steps to take to reach and activate this key demographic? Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms.

Reddit 158
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. It’s not something that just happens overnight. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

Crisis 172
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Top Tips on How to Build and Foster Relationships with Journalists

Prowly

Learn what standards of conduct when working with journalists are an absolute must-have, what to avoid, and with what “sins” committed by the media people you will have to deal with. The post Top Tips on How to Build and Foster Relationships with Journalists appeared first on Prowly Magazine.

How To 178
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How Marketing Has Changed

Ronn Torossian

Around ten years ago, most customers went to one or two websites when they wanted to find out about a product, then they would consider whether they wanted to buy that product in person, or risk purchasing something online. Twenty years ago, there was no such thing as eCommerce. To learn about a new product, a client would have to see it on television, or advertised on a magazine.

Marketing 210
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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

In my last post , I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space (and that is not just a hypothetical – it is the exact scenario their system uncovered, as I shared). I thought my readers would want to know more, and NewsWhip Editorial Director Benedict Nicholson kindly agreed to answer the following questions: The gra

Data 136
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can complement an organization’s lobbying effort.

Corporate 160
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These are the top influencers on Instagram in 2018

NewsWhip

With peer-to-peer sharing emphasized more and more on social, how can brands best reach their target audiences? We take a look at influencer trends on Instagram. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram. With over 800 million monthly users, Instagram is accessible, digestible, and […].

Instagram 133
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TCIP #060 – Managing The Fort McMurray Wildfire Crisis, With Jordan Redshaw

Melissa Agnes

Welcome to episode #060 of The Crisis Intelligence Podcast, with Melissa Agnes and Jordan Redshaw. The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016 was unprecedented in Canadian history. Eighty-eight thousand people needed to be evacuated in the span of only a few hours, for a month-long evacuation. This wildfire was so catastrophic that its economic impact actually impacted Canada’s GDP.

Crisis 145
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The One Thing You Need if You Want to Become a Communicator of the Future

Prowly

The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world. The post The One Thing You Need if You Want to Become a Communicator of the Future appeared first on Prowly Magazine.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How Far To Push Top Talent

Ronn Torossian

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don’t end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes to stress. Although they might be responsible for leading a team, they also have the pressures of performance metrics and expectations to live up to.

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CMOs Regard Measurement as Key to Proving Value

The Proactive Report

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they’re dealing with this issue is a hiring binge to bring in data- and analytics-savvy personnel.

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PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

It will come as no surprise to those of us in public relations that 205 million people in the U.S. attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. So-called speaking ops are a great way to build exposure and often come with built-in media coverage.

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Five B2B Companies Killing it on Instagram

Barokas

As an aspiring social media influencer, I recently found myself in a heated debate about everyone’s favorite time suck, Instagram. The conversation wasn’t centered around whether my feed looked professional or what hashtags I could use in light of the new algorithm. Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion.

Instagram 128
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Issue Management: The Importance Of Choosing Your Lens

Melissa Agnes

Image: Konontsev Artem | Shutterstock. As I frequently share on stage , one of the secrets to being crisis ready is to choose your lens. The lens through which you choose to see a negative situation directly impacts the actions you take in response to that situation, which directly impacts the results that that situation has on your brand. This means that choosing your lens, and empowering your teams to have and act through the right lens, is essential in building brand invincibility.

Crisis 140
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Technology and PR: What’s Changed Over the Years for the Industry

Prowly

The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today? The post Technology and PR: What’s Changed Over the Years for the Industry appeared first on Prowly Magazine.

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Uber Self-Driver Kills Woman

Ronn Torossian

Ask most drivers and they will tell you it was bound to happen sooner or later, but many didn’t expect it to be this soon. So-called self-driving cars haven’t been on the streets very long, even in test markets, and already a person has been killed. The accident happened in Tempe, Arizona on a Sunday night. According to authorities, the Uber car was in “self-driving” mode when it struck the woman.

Blogging 150
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PressPage newsroom software allows Jaeger-LeCoultre to maximize digital PR efforts

Presspage

Jaeger-LeCoultre has been a fully owned subsidiary of the Swiss luxury group Richemont since 2000. The brand has hundreds of inventions and over a thousand calibers to its name, including the world’s smallest caliber, one of the world’s most complicated wristwatches and a timepiece of near-perpetual movement. Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer based in Le Sentier, Switzerland and founded by Antoine LeCoultre in 1833.

Software 127
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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5 Ways to Spruce Up Spring PR

ImPRessions - Crenshaw Communications

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Here we take a look at some ways to maximize spring with some PR inspiration. New season, new PR opportunities. Review all existing PR plans. Ideally, the PR team handling your account is doing this on a regular basis (90 to 120 days or more often), but once the New Year’s rush is over, the second quarter offers an opportuni

Analytics 130
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There’s no excuse for not responding to that coffee invite

Communications Conversations

As an independent consultant, I have coffee with a lot of people in any given year. In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. It’s part of my job. Meeting new people benefits me in many different ways. The person I’m having coffee with could be a: 1) Potential referral source or client. 2) PR Rock Star I feature on this blog. 3) Candidate for one of two Mastermind groups I run. 4) Potential speaker for the Talking Points Speaker Serie

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Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative

PRSay

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. The March 14 morning plenary session “Diversity: A Company and Performance Imperative” considered diversity from the perspective of an executive.

Ethics 126