Onclusive
MAY 28, 2015
What, pray tell, would we do without the ability to brag? More pointedly, what would everyone around us do without the ability to brag? We’d never know that snooze-fest, dork-shoes Tami from the 8th grade turned into a supermodel and “feels #blessed … Continued.
Deirdre Breakenridge
MAY 28, 2015
I’m into my summer reading list, and my second book is another excellent read. Leave Your Mark: Land Your Dream Job, Kill it in Your Career, Rock Social Media by Aliza Licht , SVP of Global Communications at Donna Karan International , is a book that mentors and shares deep insights into how to excel in your career, even when you start in an industry where you have no experience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ronn Torossian
MAY 26, 2015
Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if [.] The post Using Pinterest to Grow Your Business appeared first on Ronn Torossian 5WPR Founder Blog.
Melissa Agnes
MAY 7, 2015
There’s no denying it. Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it is becoming increasingly difficult for you to get ahead of the story and position your organization as the narrative of its o
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ReimaginePR
MAY 30, 2015
I get to sit on both sides of the media kit divide. I develop them for clients. And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be. Sometimes they make me want to pull my hair out and weep for the state of humanity. But usually, they just make me sad.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
MAY 19, 2015
As a professional communicator and nearly obsessive people observer, one thing I often find myself doing at events is listening in on conversations between individuals and groups of people. Some may call this eavesdropping; I like to think of it as … Continued.
Deirdre Breakenridge
MAY 20, 2015
In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. If you don’t want to stand idle and feel the need to propel forward, but just don’t know how to get there, then the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark, is a great place to start.
Ronn Torossian
MAY 15, 2015
Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little knowledge about how to implement an effective PR strategy. If you find that your [.] The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog.
Melissa Agnes
MAY 23, 2015
Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. We’ve seen some extreme cases of online shaming in the past few years, often resulting in online bullying with dire consequences.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ReimaginePR
MAY 23, 2015
A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. FHRITP: The reporter pushed back at the boorish behaviour of the man and his friends because she had finally had enough.
Cision
MAY 29, 2015
It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do math; some of them even sport this statement as a badge of honor. Another common disclaimer is that PR pros “went into PR because they didn’t want to do math.” But let’s take a step back for a minute and look at the realities of PR and math.
Onclusive
MAY 12, 2015
Albert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.
Deirdre Breakenridge
MAY 14, 2015
A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc. that I’d like to chuck out the window. They do us a disservice as professional communicators, in my opinion. In no particular order, here are a few of them: We Know Your Business.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Flack's Revenge
MAY 15, 2015
I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos, and thanks again for inviting me to speak there. It gave me the chance to hear from a range of speakers, including vendors and users. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools.
Melissa Agnes
MAY 16, 2015
Welcome to episode #049 of The Crisis Intelligence Podcast, with Melissa Agnes, Karen Freberg and Kristin Saling. Karen Freberg and Kristin Saling are more than sisters, they’re research colleagues. They recently conducted a research study to determine the characteristics and attributes that make a good crisis communication message on social media.
ReimaginePR
MAY 23, 2015
A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. FHRITP: The reporter pushed back at the boorish behaviour of the man and his friends because she had finally had enough.
Cision
MAY 28, 2015
Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand. Consequently, marketers and PR professionals should reassess how they measure PR.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Onclusive
MAY 5, 2015
When you’re a busy entrepreneur, there’s nothing worse than having your time wasted. A lot of frustration can occur as a result of others’ carelessness and disregard for your busy schedule and crowded inbox. Many sales and marketing professionals continually … Continued.
Deirdre Breakenridge
MAY 6, 2015
I belong to Gen X and touch the border of a Baby Boomer. We’re clearly not the demographic using Snapchat. Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps. If you go to the Snapchat website, it says, “Snapchat has always celebrated the way that you and your friends see the world.
Flack's Revenge
MAY 8, 2015
I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. Neal Schaffer invited me to participate awhile back, and I jumped at the opportunity as I new that he and his team would put together a great event. There are some really informative sessions, an awesome list of sponsors, and excellent speakers on the agenda; it is a can’t miss conference, if you work with social media, and
Melissa Agnes
MAY 20, 2015
*See bottom of post for updates. Earlier this week, an oil pipeline burst on the coast of Santa Barbara, California, resulting in more than 20,000 gallons of crude oil spilling across 9 miles of shoreline. The pipeline belongs to Plains All American Pipeline, L.P., and I have to say that I’m pretty astonished at their lack of crisis communications since the oil spill occurred.
Advertisement
Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
ReimaginePR
MAY 16, 2015
Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. We get it. There have been so many new tools to learn in the last several years, it’s hard to keep up with everything. And brand storytelling feels like something anybody can do. But it’s harder than it looks.
Cision
MAY 26, 2015
One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. 798 million average mobile daily active users. 1.44 billion monthly active users. 1.25 billion mobile monthly active users.
ImPRessions - Crenshaw Communications
MAY 4, 2015
In explaining why his company is looking for a PR agency, a prospect recently mentioned that a flagship product was “born out of frustration” with the industry’s failings. Never mind the category; the words “born out of frustration” immediately piqued my interest. It’s something we can all identify with, and that simple beginning signaled a good story to come.
Rock the Status Quo
MAY 21, 2015
I’m not taking the sudden onset of an empty nest very well. It’s heinous and I hate it. I raised my children in a home with constant activity, constant flow of children in and out and, yes, a bit of chaos. I like it that way. We’re comfortable with it. It’s a much quieter home these days and it’s been a particularly difficult transition for me.
Advertisement
Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Flack's Revenge
MAY 1, 2015
So, does information really want to be free? Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It does if you are an insider trading apologist or fair disclosure objector. As I wrote on this blog , research has shown that Regulation FD can be harmful. But others may not agree. It is an interesting area to study, the tensions that exist at the borders of information: what forces want to keep it bottled up, what is our right to know, how do
Melissa Agnes
MAY 31, 2015
Welcome to episode #051 of The Crisis Intelligence Podcast, with Melissa Agnes and Jeff Reeb. Jeff Reeb is the Director of the Office of Emergency Management for the County of Los Angeles. Jeff and I met after I gave my TEDx talk earlier this year. While having a conversation with Jeff about LA County’s current strategies for effective emergency management and crisis communication, we thought that it would be fun to record our conversation, as others in the field of emergency management ar
ReimaginePR
MAY 9, 2015
Face palm: “It doesn’t work.” “Okay,” I said. “I’ll get someone to troubleshoot it with you.” “You can try,” said Jonathan. “But I’m not sure there’s any point. It just doesn’t work. And I mean at all. At ALL.” It was a 3D Scanner invented by Matter and Form Inc. , a client we were launching.
Expert insights. Personalized for you.
286 
Let's personalize your content